3 answers
Lauren’s Answer
Hi Devetra! I work in corporate marketing for a tech company called Okta. I think many times, people feel like they have to have a technical background to work for a tech company. Turns out, that's not the case! Like any company, tech companies need people from all backgrounds and fields to support the technology that they are creating and selling. For Okta, I get to help tell our story to potential customers via engaging content and social media. It helps to have a strong understanding of the technology that you are marketing, but this comes with times and conversations with people who do have technical backgrounds.
If you are interested in getting into global marketing, I'd narrow in on a high-growth tech company or late-stage startup that is still growing. That way, you are able to impact its story globally as it grows. If you look at a bigger company, to focus on a global marketing, you might need to narrow in on a specific region and learn their local language to support that.
There are plenty of fields within marketing that you can be part of. At Okta, we have product marketers who focus on how we take our product to market, demand generation marketers who focus on bringing new potential customers to our sales team, and corporate marketing, who focuses on telling our story and creating awareness around Okta as a brand and company. These are all very different, but if you start with a marketing internship, you likely will be able to learn a bit about all of them and figure out what you like and don't like. While you're in an internship, reach out to people in different fields to learn more about what they do and how you could help, to get a taste of where you want to grow.
Marketing for a tech company is very rewarding so exciting to hear you're thinking about exploring it further! Best of luck!
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Blake’s Answer
Have you considered IT?
Thanks,
Blake
Pamela’s Answer
My career has been in technical writing, and I think it's a great field for those who are very interested in tech, but maybe don't have an interest or skills in straight coding or development. I've seen writers who got into coding and "weren't feeling it" after a few years and pivoted to writing. I've also seen history and English majors (like myself) go this route. It's a great way to get into tech and add a bit of "humanity" to the end-user experience! It also pays very well and has a myriad of other applications in life.
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