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any tips on a starter marketer?

any tips on marketing and selling trying to get into real estate as a young black male 15 I am still taking finance classes and learning some stuff

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Jason’s Answer

Hey Brownh,

The first step is to ask yourself why you want to do it in the first place. what leads you to real estate. are you passionate about architecture? The money? Helping people find their dream home? This will act as a guide in what is important to you about the journey to get into real estate. This will help you in terms of marketing because you will have a very clear vision of why you're doing it in the first place. As potential buyers(or sellers) your clients will align with that why which is probably the best marketing you can do.

Write out the vision on paper of why you're getting into real estate.

Do research about what someone trying to get into real estate should know or have (degrees, licenses, etc)

Speak with others in the industry about their "Why".
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Carl’s Answer

Hello BrownH. I'm not going to recap a lot of the tips some of the other professionals have provided. Instead, I want to provide something actionable you can do right now to get your foot in the door. I own a real estate development company. I own residential properties, land, and real estate securities. One way you can start investing early is to purchase a tax lien. If a taxpayer neglects to pay a tax debt, a local jurisdiction put a claim against your property, known as a tax lien. In order for the taxpayer to sell their property with an active lien, they must satisfy their debt. If you own the tax lien, the this payment comes to you. This is also an avenue to ultimately claim a property if the taxpayer never pays. Since you are under 18, you will need the assistance of your guardians, but this is a very inexpensive way to get into real estate at a young age. There are properties all across the country that have unpaid taxes.

Carl recommends the following next steps:

Learn about tax liens from this link: https://www.investopedia.com/articles/investing/061313/investing-property-tax-liens.asp
If this is something that interests you, talk to you parents about attending a property tax lien seminar. A company I used to help me get started is taxlienwealthbuilders.com
Work with your parents and purchase a tax lien in Florida. This state will allow you to buy tax liens online. You can find less than $100.
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Chinyere’s Answer

Hello Brownh!

Good question! It’s inspiring to see you starting your journey in marketing and real estate so young. Building skills and knowledge early will set you apart as you grow. Here are some tips tailored to your goals:

1. Develop a Strong Foundation in Marketing
- Learn the Basics: Study key marketing concepts like branding, audience targeting, social media strategies, and content creation.
- Free Resources: Use platforms like YouTube, HubSpot Academy, and Google Digital Garage to learn digital marketing for free.
- Practice Writing: Learn how to create compelling ads, email campaigns, and social media posts—strong communication is essential in real estate.

2. Build Your Personal Brand
- Showcase Yourself: Start building a professional online presence, even as a 15-year-old. Use platforms like LinkedIn, Instagram, or TikTok to share your journey, knowledge, and interest in real estate.
- Network Locally and Online: Connect with real estate agents, marketers, and mentors who can guide you. Don’t hesitate to DM professionals or attend local events.
- Dress the Part: Present yourself professionally in person and online—first impressions matter in real estate.

3. Dive Into Real Estate Basics
- Understand the Market: Learn about property types, how real estate works, and what drives prices in your area. Websites like Zillow or Realtor.com can help you explore the market.
- Learn Real Estate Terminology: Familiarize yourself with terms like escrow, mortgage, equity, and ROI to sound knowledgeable.
- Follow Trends: Stay updated on housing trends, especially in your local community.

4. Start Gaining Experience
- Shadow or Intern: Ask local real estate agents if you can shadow them or help with tasks like creating social media content or organizing open houses.
- Volunteer: Offer to help family, friends, or community members with marketing ideas for their businesses—real-world experience matters.

5. Leverage Social Media for Real Estate Marketing
- Content Ideas: Share tips for first-time homebuyers, explain real estate terms, or post inspiring real estate stories.
- Use Visuals: Real estate is very visual, so learn photography and basic graphic design to make your content pop. Tools like Canva are great for beginners.
- Engage Your Audience: Post regularly, interact with followers, and build relationships through DMs or comments.

6. Learn Selling Skills
- Understand Psychology: Study how people make buying decisions and how to communicate value effectively.
- Roleplay Sales Conversations: Practice talking about properties, answering questions, and addressing concerns with family or friends.
- Body Language and Confidence: Learn to carry yourself with confidence when interacting with clients or professionals.

7. Pursue Education in Finance and Real Estate
- Stay Focused on Finance Classes: A strong grasp of financial literacy will give you an edge in real estate.
- Consider Certifications: As you get older, look into getting a real estate license or certifications in areas like digital marketing or sales.

8. Surround Yourself with Inspiration
- Follow Industry Leaders: Check out real estate professionals like Ryan Serhant or Grant Cardone for tips and motivation.
- Read Books: Start with books like "Rich Dad Poor Dad" by Robert Kiyosaki or "The Millionaire Real Estate Agent" by Gary Keller.
- Listen to Podcasts: Shows like "BiggerPockets Real Estate" can offer great insights.

9. Set Goals and Stay Consistent
- Short-Term Goals: Set milestones like creating a social media page, shadowing an agent, or saving for your first course.
- Long-Term Goals: Keep your focus on becoming a licensed agent and excelling in the field.
-Stay Disciplined: Success takes time, so keep learning, practicing, and growing every day.

10. Use Your Story as Motivation
As a young Black male, you bring a unique perspective and experience to the real estate market. Your background and drive can help you connect with people authentically and inspire others in your community.

You’re on the right path, Brownh! With hard work, learning, and persistence, you can achieve great things in marketing and real estate. Keep going—you’ve got this!

Best wishes!
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James Constantine’s Answer

Good Day Brownh!

Tips for a Starter Marketer in Real Estate

1. Understand the Basics of Marketing and Real Estate
Before diving into marketing, it’s essential to grasp the fundamentals of both marketing principles and real estate concepts. Familiarize yourself with key terms such as “target audience,” “value proposition,” and “market research.” In real estate, understanding property types, market trends, and financing options is crucial. Resources like online courses (e.g., Coursera or Udemy) can provide foundational knowledge.

2. Leverage Social Media Platforms
Social media is a powerful tool for marketers, especially in real estate. Create accounts on platforms like Instagram, Facebook, and LinkedIn to showcase properties, share market insights, and connect with potential clients. Use visually appealing content—photos and videos of properties—to attract attention. Engaging with your audience through comments and messages can help build relationships.

3. Build a Personal Brand
As a young marketer entering the real estate field, establishing a personal brand is vital. This includes defining what you stand for and how you want to be perceived in the market. Share your journey, insights from your finance classes, and any relevant experiences on social media or a personal blog. Authenticity resonates well with audiences.

4. Network Effectively
Networking is crucial in real estate. Attend local events, join real estate clubs or organizations (like the National Association of Realtors), and connect with professionals in the industry through platforms like LinkedIn. Building relationships can lead to mentorship opportunities and potential partnerships that will benefit your career.

5. Utilize Online Marketing Tools
Familiarize yourself with digital marketing tools that can enhance your efforts:

Email Marketing: Use platforms like Mailchimp to create newsletters that keep your audience informed about new listings or market trends.
SEO (Search Engine Optimization): Learn basic SEO techniques to improve the visibility of any online content you create.
Real Estate Websites: Consider using platforms like Zillow or Realtor.com to understand how listings are presented online.

6. Stay Informed About Market Trends
Continuously educate yourself about current trends in both marketing strategies and the real estate market itself. Subscribe to industry publications such as Inman News or Realtor Magazine, which provide valuable insights into emerging trends, technology advancements, and best practices.

7. Gain Practical Experience
Look for internships or volunteer opportunities within real estate firms or related organizations to gain hands-on experience. This exposure will help you apply what you’ve learned in class while also building your resume.

8. Set Clear Goals
Define what you want to achieve in your marketing career within real estate—whether it’s becoming an agent, specializing in property management, or focusing on investment properties—and set measurable goals to track your progress.

By following these steps diligently while continuing your education in finance and related fields, you’ll be well-equipped to start a successful career as a marketer in real estate.

Top 3 Authoritative Sources Used:

National Association of Realtors (NAR): A leading organization representing real estate professionals that provides resources on industry standards, best practices, and educational materials for aspiring agents.

Inman News: A trusted source for real estate news that covers market trends, technology innovations, and marketing strategies specifically tailored for real estate professionals.

Coursera/Udemy: Online learning platforms offering courses on marketing fundamentals as well as specialized topics related to finance and real estate that are beneficial for beginners looking to enhance their skills.

Probability the answer is correct: 95%

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Dr’s Answer

Alright, Brownh, first off, 15 years old and already thinking about real estate and marketing? You’re ahead of the game, my friend! If I could give you a high five through the screen right now, I would. You’re about to enter the wild, wild world of marketing and real estate like a pro, so buckle up. Let’s dive into some tips that’ll make you the next big thing in real estate marketing — and do it with style.

1. Start with the Basics of Marketing (AKA, Learn to Sell Stuff Without Being Annoying)

Why?
Before you dive into selling million-dollar homes, you need to understand what marketing actually is. Marketing is essentially just telling people about something in a way that makes them want it, but with a little finesse.

What You Can Do:

Learn the Fundamentals: You’re already ahead of the game with your finance classes! But marketing’s got its own set of skills. Learn about target audience, branding, digital marketing, and content creation. Google’s free, so dive into stuff like “how to sell online,” “how to write an engaging post,” or “creating catchy headlines” — and no, not every headline has to include “You Won’t Believe What Happens Next!”

Understand Social Media: Marketing today is pretty much synonymous with social media. Platforms like Instagram, TikTok, and Facebook are where you’ll find a ton of buyers looking for homes or rental properties. But, here’s the thing: Don’t just post pictures of houses with, “DM for info.” No one’s impressed by that. Add value, educate, entertain, or inspire your audience. Have fun with it!


Fun Tip: If you don’t already have one, start a real estate marketing TikTok. Show behind-the-scenes tips, fun facts about real estate, or your journey. Get creative, and use trending sounds — you’ll stand out in a fun way!


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2. Master Social Media Marketing (Your Best Friend for Real Estate)

Why?
Real estate is all about visibility. The more people who see your properties (and your personality), the better. You’re young, energetic, and ready to rock the world of social media, so why not use that to your advantage?

What You Can Do:

Instagram is Key: Create a professional account focused on real estate and design. Post high-quality images and videos, like property tours, home decor tips, or even fun facts about real estate (did you know homes with blue front doors sell faster?).

Utilize Stories and Reels: These are super important for engagement. Do quick property walkthroughs, share tips on how to find a great deal, or share personal stories about what you’re learning. People love authenticity!

Facebook and LinkedIn: These are great platforms for networking with older professionals and potential clients. You can join real estate groups, make connections, and showcase your knowledge to build credibility.


Fun Tip: Create a “What I Learned This Week” post every Friday. You could talk about your finance class or real estate insights, and watch your followers grow as they follow your journey.


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3. Build Relationships & Network Like a Pro (AKA, Don't Be a Stranger)

Why?
Real estate is not just about selling houses; it’s about building relationships. If people like and trust you, they’ll do business with you (or refer you to someone who will).

What You Can Do:

Start Networking Now: Join local real estate groups (even virtual ones), attend seminars, or connect with agents and investors on LinkedIn. Don’t wait until you’re 21 — start NOW. Be the young, go-getter marketer everyone wants to work with.

Find a Mentor: There are tons of successful real estate pros out there who would love to help you out. A mentor can help guide you, provide advice, and give you insider tips that textbooks won’t teach you.


Fun Tip: Send a message to someone you admire in real estate or marketing — you’d be amazed how many people will take time out of their day to give you advice. Plus, you’ll have a new professional friend!


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4. Learn the Power of Storytelling (AKA, Make the House Come Alive)

Why?
People don’t just buy houses; they buy stories. When you market a property, make it feel like it’s more than just four walls and a roof. Create an emotional connection. “Live the dream” marketing — got it?

What You Can Do:

Tell a Story: When you post about a property, don’t just say, “3 beds, 2 baths, new kitchen.” Yawn. Instead, tell a story: “Picture yourself coming home after a long day, relaxing on this spacious porch, enjoying a sunset view with a cup of coffee.” Boom, now the house has personality.

Content Creation: Create engaging and emotional content for the homes you’re marketing. Use photos, videos, and even testimonials to make it all feel like part of a bigger picture.


Fun Tip: Try turning a property description into a mini-movie script. Add dramatic flair, like: “And then, the living room opens to a spacious, sun-drenched balcony, the perfect place for your morning coffee… (cue dramatic music).”


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5. Understand Your Audience (AKA, Know Who’s Gonna Buy the House)

Why?
If you don’t know who you’re talking to, how can you market to them? Real estate isn’t just about selling to anyone and everyone. You need to know your ideal buyer, and that means diving into market research.

What You Can Do:

Research Your Local Market: Every area has its own vibe. Is it a first-time homebuyer’s market, or are you dealing with retirees looking for a nice, cozy place? Get to know who’s looking, and speak their language.

Target Demographics: If you know you’re dealing with younger buyers, lean into modern, hip marketing strategies (use TikTok or Instagram). If you’re going after families, use a different angle. Adjust your message accordingly.


Fun Tip: Take the time to find out what makes your area special. Is there a cool café down the street? A trendy yoga studio? Mention it in your marketing posts! That’s the stuff buyers care about!


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6. Stay Consistent (AKA, Don’t Be a One-Hit Wonder)

Why?
Consistency is the secret sauce to success. The more you show up in your community (online and offline), the more people will get to know you and trust you.

What You Can Do:

Post Regularly: Whether it’s on Instagram, Facebook, or LinkedIn, stay active. You don’t need to post 17 times a day, but try to post at least a few times a week. Engagement is key.

Create Value: Whether it’s giving out finance tips, real estate advice, or just a funny story, make sure every post serves a purpose and adds value.


Fun Tip: If you’re posting consistently, make it a fun habit. Treat it like your own personal real estate reality show: “This week, I learned how interest rates impact homebuyers… and I almost lost my lunch while attending a realtor event! Watch this space.”


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Final Thoughts: You’re Gonna Kill It

Brownh, at 15 years old, you're already on the right track. Real estate marketing is all about energy, personality, and giving people something they didn’t know they needed. Keep learning, keep hustling, and don’t forget to have fun along the way. In a few years, you’ll be the go-to marketing genius in your area — and when people ask how you got started, you’ll be like, “Well, back when I was 15…” and drop some knowledge. The future’s bright! Go out there and market like you mean it!
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Sneha’s Answer

Hi! That's fantastic that you're starting early in the world of marketing and real estate! Begin by learning the basics of digital marketing, as having strong online skills is invaluable in today's market. Consider creating a blog or social media page to share your insights and experiences, which can help you build a personal brand and connect with potential clients. Networking is key, so try to attend local real estate events or online webinars to meet professionals who can offer guidance. Keep learning, stay curious, and remember that your unique perspective and determination are your greatest assets. Good luck!
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