4 answers
Hans Riemer
Hans’s Answer
Hi Mayra, there's not one "best" university because each student is different. A larger school would give you more options and choices, as well as better name recognition when you graduate. But you might not get as much personal attention and their alumni network may not be as tightly knit and supportive once you graduate. It's easier to "fall through the cracks" at a larger school.
Here in the East there are lots of great business/marketing schools. There are large ones like Boston University and Northeastern, or the ivies if you can get in, like U of Pennsylvania or Columbia U in NYC. Mid size schools that have a great reputation are Babson and Bentley, and small schools like Nichols College have excellent programs in certain more specialized disciplines like International Business and Sports Marketing.
Hope that gives you some ideas to pursue.
Seth Daniel’s Answer
I agree with the other posts but thought I'd add a little personal experience. I majored in Political Science and did not attend business school. When I started at an investment company I used my writing and analytical skills to qualify for an entry level marketing jobs (it helped being in the company already) and became a brand manager and eventually the VP Marketing.
Of course, the degree in Marketing will help a lot and if you know that's what you want, start there. But from personal experience, I can say that 80% of marketing is common sense and good judgement.... most of the rest (analytics, media, etc) you'll learn on the job.
Simeon’s Answer
David’s Answer
Hi Mayra,
The most important thing to note is that rankings for programs at a college are not a tell-all. Whatever university you choose should depend primarily on your wants/needs from a school, in addition to the programs offered. You should first think about general things (size, location, price, and programs offered) and then narrow down a list of schools that fit your criteria and then you can start to get into the specifics (program rankings, faculty, scholarships, non-academic items you're interested in, clubs, sports, etc) and further narrow your search. Then, you should tour the schools you've highlighted to determine if they're actually a good fit. The hardest thing to do without touring a school is to determine your actual fit, vs what the college's website paints the school to be.
Goodluck!