What does a content marketer do on a daily basis?

Content marketing jobs can vary a lot, but some of the typical things you might do include:

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  Researching and writing user personas, descriptions of who your average reader/user/customer is and what they're interested in so you can better reach those people

  
  


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  Planning out an editorial calendar of content you're going to create and when

  
  


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  Creating content: could be blog posts, contributed articles, podcasts, infographics, webinars, tweets, Facebook posts, Instagram photos, videos, live streams, whitepapers...there's a huge variety of things here

  
  


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  Staying on top of news and current events in your industry so you can create content pieces relevant to it

  
  


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  Staying on top of problems that your users have so you can create content that solves or addresses it

  
  


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  Distributing the content you create in channels that will help it reach your users, and always looking out for new channels that might be great for you. This might include pitching journalists, getting guest posts on blogs, posting in communities like reddit, GrowthHackers, or whatever's relevant to your industry

  
  


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  Monitoring how well your content performs through metrics like clicks, views, likes, shares, or downloads, and sharing these metrics with the rest of your team

  
  


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  Refining your content process based on the quantitative data (metrics) and qualitative data (user comments and feedback) to do more of what works

  
  


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  Writing and maintaining a brand/marketing voice guideline for the company, which describes how your company speaks and the tone it uses

  
  


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  Running and refining email campaigns

  
  

First of all I can answer from the big corporate sales website perspective.
• We start with product launches preparation ensuring accurate and most effective information is available for customers.
• Managing content assets (imagining, body copy, banners, copy writing) across stakeholders ensuring timelines,
• Reviewing of functionality of the content to ensure flawless execution
• Working with various stakeholders such us: brand, marketing, pricing, Merchandizers, product managers, etc... to ensure that every angle is covered before making it public. Because the website is like managing the top of the iceberg.... the top is visible but al l the work is done underneath the surface.
• Applying innovative thinking about merchandizing seasonal sales campaigns.

• Managing day to day site quality ensuring proper functionality and content relevance.

• Optimizing content for SEO purposes

• Analyzing effectiveness ( financial and engagement KPis) of the content on the site

• Building and ensuring best in class customer experience following brand guidance