What is the most important factor to consider when choosing a college?

Personally, the academic program would be my primary consideration. You are investing in a "college education", after all, and getting the best education you can afford will pay off in terms of jobs, later on. Having a degree from a reputable school on your resume may set you apart from other job applicants. Plus, if the school is known for academics, that likely means it has top-quality professors, programs, and curricula. It may even have better libraries, computer labs, and other academic-related services. It may offer a wider selection of courses and programs, too.

Secondary considerations for me would be the student services

offered (housing, transportation, WIFI, academic advisors, student services,

etc.), how the campus makes you feel, and what the social life is like.

Visiting each school is ideal, but if you can't visit, then look at their web sites, read blogs from other students who have attended, and join social media groups of students from those schools, so you can ask questions about what student life is like at those schools.

Least important to me, would be the town it is in, or its distance from

home. Sorry, Mom and Dad, but in my experience, after the initial homesickness

wore off, I wasn't much inclined to come home, other than at Summer and

Christmas break! I was having too much fun with my new friends, and in my new

life away at college. Plus, my school was pretty big, so it felt a lot like its own little town. We socialized mostly at fraternity and sorority houses, and if we ventured out into town at all, it was no further than walking distance, to a local pub or bookstore. I liked the town well enough, but it wasn't a major concern.

Good luck! 

make sure you visit the university so you can get a good feel for the it. Second make sure the classes are as relevant as possible to your future career. Consider the overall cost ( how much are apartments, food, travel to classes, etc)