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I'm a sophomore in college and currently have started a plant business with my boyfriend. How can we reach out to other companies to make clients and sell our plants ?

#horticulturescience #business #plants

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Steve’s Answer

Tradeshow meetings, which should be happening more frequently in Florida than other states (so that's to your advantage). American Nurseryman and Nursery Management are two professional journals that advertise meetings. Also, contact the University of Florida Horticulture Department and do an online search for meetings relating to the type of plants that you sell (e.g. if tropical indoor plants, there may be a specific North American group).

Steve recommends the following next steps:

Contact the University of Florida Horticulture Dept (just guessing someone might even specialize in teaching and research related to what you do).
Check trade journals and internet for local and national meetings related to your work. I believe there was a recent horticulture tradeshow meeting in Florida, and they do happen frequently there.
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Jazzmin’s Answer

You could also join Plant purge pages on Facebook and Instagram. I tend to buy most my plants from there!
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James Constantine’s Answer

Dear Lizet,

To elaborate on your inquiry, connecting with other businesses to establish clientele and market your plants involves a blend of horticultural knowledge, business savvy, and strong communication skills. Here's a comprehensive game plan:

Pinpoint potential customers: Investigate local businesses that might be keen on buying plants for their workspaces or communal areas. Potential clients could include:

- Landscaping companies
- Nurseries and garden shops
- Educational institutions
- Healthcare establishments
- Hotels and holiday resorts
- Retail outlets
- Cafes and restaurants
- Government structures
- Event coordinators
- Golf clubs and country clubs

Craft a persuasive pitch: Formulate a succinct and compelling sales pitch that emphasizes the advantages of your plants, such as:

- Exclusive species or resilience
- Environmental sustainability
- Health and well-being benefits
- Visual attractiveness
- Cost-effectiveness compared to larger suppliers

Develop a professional showcase: Construct an appealing and informative brochure, website, or social media profile that displays your plants, pricing, and contact details. Ensure it mirrors the caliber and professionalism of your enterprise.

Forge connections and relationships: Attend industry-related events, trade fairs, and workshops to meet potential clients and industry experts. Become a member of local horticultural groups and partake in their activities. Engage with community members via social media and local discussion boards.

Initiate contact with potential clients: Proactively reach out to businesses via phone calls and emails, introducing yourself and your plant enterprise. Be persistent yet professional, and follow up with more information or samples if asked.

Introduce promotions and incentives: Think about offering deals, discounts, or referral schemes to draw in new clients and promote repeat business. For instance, offer a reduction for large orders or provide free delivery within a specific area.

Deliver top-notch customer service: Guarantee that every interaction with potential and current clients is positive and professional. Supply high-quality plants, communicate effectively, and promptly and efficiently address any issues.

By putting these strategies into action, you're more likely to forge valuable relationships with other businesses and expand your plant enterprise.

Chances of answer being accurate: 95%

MAY GOD BE WITH YOU!
JC.
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