7 answers
Amit
Student
Ludhiana, Punjab, India
1
Question
Asked
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What is the future of Digital Marketing
Hi, I want to know career option and future of Digital Marketing #marketing #career
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7 answers
Ken Simmons
Assist with Recognizing and Developing Potential
1695
Answers
Cleveland, Ohio
Updated
Ken’s Answer
There are two step which will allow you to see what your future might be in digital marketing:
- get to know yourself better to see if this is a career area in which your personality traits relate to the personality traits of people who are successful in this area
- get to know and visit and talk to people who are successful in this area to see what they do, how they got there, and what advice and suggestions that they might have for you
Getting to know yourself and how your personality traits relate to people involved in various career opportunities is very important in your decision making process. During my many years in Human Resources and College Recruiting, I ran across too many students who had skipped this very important step and ended up in a job situation which for which they were not well suited. Selecting a career area is like buying a pair of shoes. First you have to be properly fitted for the correct size, and then you need to try on and walk in the various shoe options to determine which is fits the best and is most comfortable for you to wear. Following are some important steps which I developed during my career which have been helpful to many .
Ken recommends the following next steps:
Eva Tweedy
Product Marketing, Dell Technologies
6
Answers
Round Rock, Texas
Updated
Eva’s Answer
As the others have recommended, it is incredibly important to understand your strengths and your interests when pursuing a career, but also, understand the quality of life you want to lead and what you would like to spend your time doing. If you are not interested in learning how to use new technologies then Digital Marketing is not for you.
Also, there are several categories that fit within a "digital marketing" umbrella. You can develop videos and podcasts, you can use analytics to predict behavior and understand key word relevance. You could study consumer behavior or website design. You might need to know how to code or how to use illustrator or photoshop.
For me, I like analytics and using data to better meet the needs of my customers. How should I communicate in a way to get the message across to them. I love tailoring content to try to get the best response. You just need to identify what interests you or what you enjoy.
As for the future of Digital, with the use of mobile applications, there are more ways than ever to market digitally. I do not worry about the career declining anytime soon.
Also, there are several categories that fit within a "digital marketing" umbrella. You can develop videos and podcasts, you can use analytics to predict behavior and understand key word relevance. You could study consumer behavior or website design. You might need to know how to code or how to use illustrator or photoshop.
For me, I like analytics and using data to better meet the needs of my customers. How should I communicate in a way to get the message across to them. I love tailoring content to try to get the best response. You just need to identify what interests you or what you enjoy.
As for the future of Digital, with the use of mobile applications, there are more ways than ever to market digitally. I do not worry about the career declining anytime soon.
Musharraf Hussain, PMP
Online Project manager
2
Answers
India
Updated
Musharraf’s Answer
Digital marketing is here to stay. This is a booming sector and will continue to evolve and grow with technology , People started buying on their computers are not habitual of making purchases on their mobile. With technology marketers will continue to evolve and keep bringing their products digital demonstrations closer to their consumers. VR commerce, Voice search , Video Marketing, Graphic designer , UX desiner, there are tons of profiles and specialized skilled jobs you can think of in eCommerce world . My advise to you will be to pick a niche within digital marketing too, what can you be good at , Can it be content marketing, contentcopywriter, SEO expert anything else that you can master in Digital marketing and pursue it with your best efforts.
Saurabh Kumar
Software Engineer Intern
8
Answers
Bengaluru, Karnataka, India
Updated
Saurabh’s Answer
Digital marketing and its importance will only continue to grow as more businesses move or expand their operations online. The iGaming industry is particularly competitive, pushing the limits of innovation, marketing, rewards, and bonus systems in order to gain and maintain a larger share of the market. A prime example of this is Genting Casino’s innovative approach to digital marketing, which has seen them evolve and adapt to accommodate the increasing importance of the cyber world heading into the future.
Here are the 6 points due to which i think digital marketing would be the future of marketing:
1. You reach people where they spend their time
With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.
Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.
To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.
2. Your competitors are already doing it
If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads.
This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition.
Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option.
To keep up with your competitors, you must invest in digital marketing.
3. You can compete with larger corporations
Competition is the hardest part of running a business. When you’re in a market with bigger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a big name for themselves, which automatically draws people to trust those corporations.
You have a fighting chance against bigger corporations, which is why digital marketing is important to your business. Your business can reach interested leads with the same methods as a larger corporation.
Methods like SEO and pay-per-click (PPC) advertising level the playing field.
With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-pop shop.
When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you per click for the same keyword as your business, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad.
This creates the opportunity for smaller to mid-size businesses to compete with bigger corporations. If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you.
Digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.
4. You can target your ideal audience
The ability to target your audience better is one of the most obvious reasons why digital marketing is important.
Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business.
With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.
Let’s say your ideal customers are African-American men between 23-35 years old who are single and make at least $35,000 a year. You’re trying to reach this ideal customer on social media to get them to follow your business.
If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad.
You can segment your audience, too. Let’s say you also wanted to target African-American women with the same characteristics. You could segment these two groups to deliver a customized ad experience that is relevant to them.
When you can better target people in your audience, you drive better results with your campaign. You’ll reach more leads that are interested in your products or services.
5. You can monitor your campaigns and optimize them for better results
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business.
With digital marketing, you don’t need to worry about bothering your audience. Every campaign you run is trackable. You can easily track a campaign’s ROI and other indicators to see if it is driving valuable results for your business.
You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will depend upon the medium and what you want to measure. You can easily set up your tracking system to monitor specific metrics for your campaigns.
When you can track your campaign’s performance, it’s easier to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign.
With digital marketing, you monitor your campaigns as you go. You can see if they are successful or need improvement. If your campaigns need improvement, you can make immediate changes and implement them at any point during your campaign.
You save money when you can make immediate changes. It allows you to get more out of your campaign and spend your budget more wisely.
6. You get an impressive return on your investment (ROI)
If you want to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them.
Email marketing has one of the highest ROIs out of all methods. For every $1 spent, you have the potential to earn up to $44 in return — an ROI of 4400 percent! This is a great opportunity for you to grow and earn a profit from your marketing efforts.
So, why is there so much room for a great ROI with these methods?
It is very cost-effective to use online marketing methods. This leaves room for a great ROI because you don’t have to spend much money to run a campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign, compared to some traditional methods, which allows your business to have an opportunity to grow.
Here are the 6 points due to which i think digital marketing would be the future of marketing:
1. You reach people where they spend their time
With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.
Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.
To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.
2. Your competitors are already doing it
If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads.
This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition.
Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option.
To keep up with your competitors, you must invest in digital marketing.
3. You can compete with larger corporations
Competition is the hardest part of running a business. When you’re in a market with bigger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a big name for themselves, which automatically draws people to trust those corporations.
You have a fighting chance against bigger corporations, which is why digital marketing is important to your business. Your business can reach interested leads with the same methods as a larger corporation.
Methods like SEO and pay-per-click (PPC) advertising level the playing field.
With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-pop shop.
When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you per click for the same keyword as your business, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad.
This creates the opportunity for smaller to mid-size businesses to compete with bigger corporations. If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you.
Digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.
4. You can target your ideal audience
The ability to target your audience better is one of the most obvious reasons why digital marketing is important.
Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business.
With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.
Let’s say your ideal customers are African-American men between 23-35 years old who are single and make at least $35,000 a year. You’re trying to reach this ideal customer on social media to get them to follow your business.
If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad.
You can segment your audience, too. Let’s say you also wanted to target African-American women with the same characteristics. You could segment these two groups to deliver a customized ad experience that is relevant to them.
When you can better target people in your audience, you drive better results with your campaign. You’ll reach more leads that are interested in your products or services.
5. You can monitor your campaigns and optimize them for better results
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business.
With digital marketing, you don’t need to worry about bothering your audience. Every campaign you run is trackable. You can easily track a campaign’s ROI and other indicators to see if it is driving valuable results for your business.
You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will depend upon the medium and what you want to measure. You can easily set up your tracking system to monitor specific metrics for your campaigns.
When you can track your campaign’s performance, it’s easier to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign.
With digital marketing, you monitor your campaigns as you go. You can see if they are successful or need improvement. If your campaigns need improvement, you can make immediate changes and implement them at any point during your campaign.
You save money when you can make immediate changes. It allows you to get more out of your campaign and spend your budget more wisely.
6. You get an impressive return on your investment (ROI)
If you want to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them.
Email marketing has one of the highest ROIs out of all methods. For every $1 spent, you have the potential to earn up to $44 in return — an ROI of 4400 percent! This is a great opportunity for you to grow and earn a profit from your marketing efforts.
So, why is there so much room for a great ROI with these methods?
It is very cost-effective to use online marketing methods. This leaves room for a great ROI because you don’t have to spend much money to run a campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign, compared to some traditional methods, which allows your business to have an opportunity to grow.
Deepak Sharma
Technical Support
50
Answers
Bengaluru, Karnataka, India
Updated
Deepak’s Answer
The importance of digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in the field. ... In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2020, experts in this area will be the most influential and with good reason. Digital marketing has taken over, and there is no question about that. Modern-day consumers have grown extremely dependent on online platforms for different uses. The availability of electronic devices and the internet have contributed to this phenomenon. Whether it’s a homeowner looking for a handyman or a student researching material for a paper, online resources have become almost indispensable. This dominance is what has made digital marketing so relevant. Digital marketing has made that possible in very many ways. The importance of digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in the field. As the significance of online media grows, so does that of digital marketing.
Kim Gravell
Retired Principal at Gravell Insights, LLC
149
Answers
Nipomo, California
Updated
Kim’s Answer
Great question. Digital marketing will most likely continue to evolve as technology continues to be an integral part of human interactivity. In regards to the career options, I agree with Ken. Having an understanding of your strengths is another way to look at potential career options. My favorite assessment is StrengthsFinder. The resulting report will provide insights into your true strengths and potential educational and career options that align with those strengths. You may want to consider utilizing this assessment to augment the assessments that Ken has suggested. Best of luck in your exploration.
Kim recommends the following next steps:
Pooja Sarin Golechha (she/her)
Marketing
3
Answers
Amsterdam, North Holland, Netherlands
Updated
Pooja’s Answer
Hello,
Digital marketing is a great way to reach customers in addition to face to face interactions. To pursue a career in Digital Marketing, where to start? To build upon some suggestions in above answers, I propose you take some time to envision what a typical day might look like in various B2C marketing roles related to digital marketing. For instance, managing social media channels for a consumer goods company, or email communications or managing google Ad spend, etc.. Alternatively, you could explore B2B marketing roles, such as managing email campaigns using marketing automation tools like Eloqua or Marketo, or overseeing a LinkedIn channel for a B2B company, or social listening using tools like BrandWatch, etc.
Each role demands a unique set of skills. By acquiring these specific skills, you will gain a competitive advantage and thrive in your chosen role. So, alongside your degree, consider enrolling in specialized courses. These could be on topics such as marketing automation tools, LinkedIn advertising, social listening, data analytics, and more. These courses will not only enhance your skills but also add value to your resume.
All the best!
Pooja
Digital marketing is a great way to reach customers in addition to face to face interactions. To pursue a career in Digital Marketing, where to start? To build upon some suggestions in above answers, I propose you take some time to envision what a typical day might look like in various B2C marketing roles related to digital marketing. For instance, managing social media channels for a consumer goods company, or email communications or managing google Ad spend, etc.. Alternatively, you could explore B2B marketing roles, such as managing email campaigns using marketing automation tools like Eloqua or Marketo, or overseeing a LinkedIn channel for a B2B company, or social listening using tools like BrandWatch, etc.
Each role demands a unique set of skills. By acquiring these specific skills, you will gain a competitive advantage and thrive in your chosen role. So, alongside your degree, consider enrolling in specialized courses. These could be on topics such as marketing automation tools, LinkedIn advertising, social listening, data analytics, and more. These courses will not only enhance your skills but also add value to your resume.
All the best!
Pooja