What are the risks of investing in businesses you don't know about?
#finance #business
5 answers
Syed’s Answer
When you invest in unfamiliar businesses, you have greater downside risk (chances of losing money) because you're not as familiar with the quirks of the business that impact the stock price:
1. Seasonality of sales
2. Customer concentration
3. Macroeconomic exposure (i.e. impact of changing interest rates, oil price, etc. on the demand for the company's products and services)
4. Competitive landscape (how do they rank within the market in terms of revenue, profits, etc.)
5. Quality of the executive team (do they have long-term vision? Do they have a good track record? Do they have ethical concerns that could tank the stock?)
Try to do your research before you put your money down on the line for something. Don't invest your rent money, your student loan payment money, future child care money, or any other money you need to pay for other essential expenses. Only invest what you can afford to lose!
Rebecca’s Answer
Bryan’s Answer
Agree with Carl's answer. Always do your homework (look at their financials, talk to people about the company for example) before investing in a business. If you don't, you are at risk of losing your money that you invested.
Ian (Carl)’s Answer
Without performing your own due diligence, you could end up losing all of the money you invested. Before you invest in a security or any other investment vehicles, you should perform adequate research or outsource your investment management to a professional.
Moriscia’s Answer
Investing in a business even when you know the industry still hold risk. The key is to do your research on the company, the industry and the market. Look up their financial standing and reputation. Research their competitors, influences in the market that could be a treat to the business or an opportunity. Invest cautiously if after the research you are still unsure. While nothing is a guarantee, knowledge will help with making an informed decision.