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what values dose your company look for in a person they are hiring?

#business #marketing student

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Subject: Career question for you

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Mr.’s Answer

Jose G,

All organizations are looking for someone punctual, ethical and skillful. They are looking for someone who can mesh well with others, adapt, lead while learning and be resilient. You have to have a lot of enthusiasm in order to advertise your organization's products or services with its audience that you are helping to influence. You have to be very cohesive when it comes to the press releases, media kits and fact sheets among other things. Overall they are looking for an excellent communicator both in written and in speech who can pitch from various angles.

I wish you the best on your journey.

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Katie’s Answer

When I interview people for roles on my team, I am always looking for someone who can learn from their experiences. I need for them to be aware of the strengths that they can leverage and their areas of opportunities. When candidates tell me that they don't have areas of opportunities, I worry that they'll be able to feedback when needed.

Team fit is also super important even when working remotely. It is important that my team members feel comfortable reaching out to their peers for advice and support.

Katie recommends the following next steps:

Make a list of your strengths and weaknesses--Be real. Everyone has opportunities, and most companies require their employees to have a development area each year. Be prepared to explain how your strengths help to shore up your weaknesses.
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Alexandra’s Answer

Hi Jose,

This is a great question. I have worked for a couple of different companies but I think they have many things in common in that they look for someone who is reliable, trustworthy and hard-working. They also look for people who are fast learners, work well under pressure and enjoy a challenge.

Every company is different and you should research their criteria on their websites or by speaking with a human resource consultant or recruiter.

Good luck!

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Kate’s Answer

Hi Jose!

Good question! As someone who has both interviewed for plenty of jobs and hired many people in the marketing space there are a couple things I always look for:

  • Proactiveness/being a self starter - This is your ability to figure out what needs to be done and do it without having being told. We look for people that don't need to be micromanaged and are able to work independently and autonomously
  • Excitement/eagerness - If this is your first job out of school especially, I don't expect you to come in knowing everything. But I do want someone that is eager to learn and excited to take on new challenges
  • Creativity - Since you mentioned you were a marketing student, this one is specific to that. But I always look for someone who thinks creatively and isn't afraid of crazy ideas, sometimes they turn out to be the best!

Kate recommends the following next steps:

Check out a company's website and most times they will list their own personal values, this is great to get a feel of the company and what exactly they are looking for
Make a list of which values and skills you think you exemplify and come up with an example or two of how you have shown them in the past. It's great to be able to use these when speaking to prospective companies!
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Eric’s Answer

Hi Jose - This is an excellent question. The companies I've worked for have typically looked for a couple of key things when they are hiring individuals:

  1. Passion - We look for someone who's deeply interested in the market our company is addressing and the issues were solving. This above all else will drive you towards success. Know who you are, what you are passionate about, and what you can contribute. You'll find that your interviews and your career at the company will be much easier and fulfilling if you have passion for the market and the business.
  2. Integrity - Someone who does the right thing even when others aren't watching.
  3. Curiosity - Someone who is curious about how things work or how things could work better / more efficiently.
  4. Tenacity - Someone who has resolve and who is willing to grind it out when the going gets tough.
  5. Proactive / Creative - Someone who will proactively find a creative way to solve an issue while still adhering to the above values.


Eric recommends the following next steps:

Think deeply about who you are and what you are passionate about. Write it down and use it as your "North Star" to guide your career.
Ask others how they see you. Sometimes the objective view of you is different than your perception of yourself. Family and friends are great resources for this. They often know you...sometimes better than you might know yourself.
Develop a list of companies that you admire that are in your chosen market. Do some deep research on these companies using LinkedIn, Google, etc. Then refine that list to a shorter list of 3-5 companies that you're really interested in.
Since you appear interested in marketing - review the marketing for those companies, look for gaps in how they are marketing and how they could do it better. Proactively come up with a new marketing idea including a plan of how to execute it. Find the hiring marketing manager on LinkedIn and ask to connect saying you're really interested in the company and have even proactively crafted a potential marketing solution for them. Companies LOVE when prospective employees are proactive with solutions.
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Sarah’s Answer

Hi Jose!

I think it is super important to make sure you be yourself throughout an interview process. You want to make sure that you are a good fit for the company - since you'll be working there every day! I would research the company a lot before hand, and find out what values are specifically listed on the company's website and the job posting. Look for real life examples in your experience on how they can relate to the specific job you are applying for. In my past experience, companies love candidates that are trustworthy, eager, and optimistic. If presented a challenging question during an interview, just walk the interviewee through your thought process, even if you do not have an exact answer. Most times, they just want to see the way you can think through a problem.

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Damon’s Answer

Hi Jose,

Great question and from the answers provided, there are a lot of great ways to think about being hired by a new company. Every company handles hiring, interviewing and recruiting differently so I'll try to provide some general thoughts that might help you prepare for a conversation with any company. I have personally been involved in hiring many people across different companies I have worked for. The first thing I generally ask someone is what are the things that they like to do? You'll want to think about your skillset and the activities you are good at and you enjoy doing. I always like a person that answers this honestly even though the answer might not directly fit the role they are applying for. I've actually had someone apply for one role and directed them towards another opening in the company that fit their skills better.

After, I determine their skills I then start to evaluate them on 3 primary questions:

1) Can they do the job? What I am looking for here is do they understand the role and can they execute against it.

2) Will they do the job? In this part of the conversation, I am trying to determine if the person will be motivated enough to come in and actually do the job. This is really looking at work ethic.

3) Will they be a good fit for the organization? From this question, I want to make sure the value and mission of the person interviewing align well with the overall organization.

Damon recommends the following next steps:

Consider making a list of your key skills, things that you enjoy doing and make you happy.
When you are looking at a job be sure understand the role and make sure it is a role that fits your skills. If you are unclear about the role, ask questions to better understand it.
Try to identify the mission of the company you are looking to be hired by. Do you align with their mission? Do you have examples that connect you to their mission?
Prepare questions to ask the company to make sure they are a good fit for you. If you are looking at a new company, be sure to take time to make sure they are a good fit for you. Are you going to be supported in your new role? Will you be happy and thrive in their culture? You'll want to get a sense for this in the interview process.
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