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Could you describe one of your the typical work days of a copywriter?
#business #copywriter #marketing
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Christabelle’s Answer
Hello, coming from an extensive copywriting background (that's actually how I got into marketing). Every day you'd be writing content. In terms of creating the content itself, it starts by getting from your client about the content piece they want. What kind of piece it is, what kind of audience it is, and what the topic of it should be. So it's a LOT of research if you aren't familiar with the target audience. And then a lot of research about the topic of the content, so that you can sound like a reputable expert. It's probably 50% research and taking notes, and then 50% actually writing your content pieces.
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Tonya’s Answer
I was a copywriter at an ad agency for 11 years. It’s a fun, creative, but often times stressful job. Deadlines are often pressing, and fir a creative job like copywriting, can be a challenge.
My day usually started with an agency creative meeting. This means meeting with the creative director, art director, and any other writers assigned to the account you are working on. This meeting is mostly to make sure deadlines are met and ideas are shared. Often times we used this time to arrow down the creative direction.
The rest of my day was spent learning about the product, the target audience, and listening to customer feedback via focus groups to get inside the consuner’s head and understand what they think of the product now and what positioning you can do through your copy to make them want to buy it.
You will want to visit both a small and large agency and see what the job looks like from both perspectives. A small agency will give you opportunity to “do it all”- to write for print, radio, outdoor,digital and social media, and TV. It will also give you the opportunity to branch out into other areas that might interest you. (I went from copywriter to Assistant creative director to VP of business development!).
A large agency lets you work on much larger national and international accounts. But you will probably be only working in one area if writing, and definitely starting on much smaller projects.
Good luck!
Visit an ad agency and shadow one of the writers
Read books on advertising like Donny Deutsch and others to understand what that life is like
Visit a small agency as well as a big one to see the differences
My day usually started with an agency creative meeting. This means meeting with the creative director, art director, and any other writers assigned to the account you are working on. This meeting is mostly to make sure deadlines are met and ideas are shared. Often times we used this time to arrow down the creative direction.
The rest of my day was spent learning about the product, the target audience, and listening to customer feedback via focus groups to get inside the consuner’s head and understand what they think of the product now and what positioning you can do through your copy to make them want to buy it.
You will want to visit both a small and large agency and see what the job looks like from both perspectives. A small agency will give you opportunity to “do it all”- to write for print, radio, outdoor,digital and social media, and TV. It will also give you the opportunity to branch out into other areas that might interest you. (I went from copywriter to Assistant creative director to VP of business development!).
A large agency lets you work on much larger national and international accounts. But you will probably be only working in one area if writing, and definitely starting on much smaller projects.
Good luck!
Tonya recommends the following next steps:
Updated
Vaibhav’s Answer
I work as a Program Manager for an advertising firm and have worked with dozens of copywriters in my career. If you are in advertising then you'll work with an art director to drop your copy into a beautiful template they have created. You'll want to review their work to ensure your copy reads and appears as you intended it. Art and copy work together to get the Client's message across in a way that hopefully encourages some type of feeling or action.
A typical work day will consist of research and writing (as mentioned by Christabelle) but it may also include a lot of reviews were others will critique your work. That can always be challenging but everyone's intention should be to improve the work. Producing the best copy should be your main objective.
A typical work day will consist of research and writing (as mentioned by Christabelle) but it may also include a lot of reviews were others will critique your work. That can always be challenging but everyone's intention should be to improve the work. Producing the best copy should be your main objective.