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Can you recommend any courses I should take before proceeding further with my job search as a copy writer?

#copywriting #marketing

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Tonya’s Answer

This may sound strange, but after working as a copywriter for an ad agency for 11 years, the best classes to take are not really writing classes (although english obviously helps). Rather classes in psychology, sociology, and business are extremely valuable. Remember what you job as a copywriter is: It's creating copy that will entice your audience to act on something - whether that's buy a product; come to a play; or use your service over a competitor's. That means you have to understand what motivates them - why would that particular target audience want your product/service over others?; what is their pain point?; In some cases, it's actually helping to identify the real target audience -- and it might actually be multiple - with different wants and desires -- that's all related to psychology and sociology. Then there's the business aspect..understanding your client's business is also critical. Afterall - you are writing to represent their company.

A good way to get a better handle on what you need to know is pay attention to the ads you see (or hear, or click on). Who do you think they are aimed at? Which ones do you react to most? Why do you think that is?

Thank you comment icon Thanks for the advice. Clory
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Christabelle’s Answer

I don't think you need many courses to learn how to write. The best way I learned how to write was by consuming a lot of content - so read a LOT! Of articles, press releases, books... it gives you a sense of how things need to be written so that when you do actually write them, you know what's expected of you.
Thank you comment icon Thank you, Christabelle for the advice. Clory
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Jon’s Answer

Hi Olivia,

In addition to English Literature and Journalism classes that directly relate to writing and researching, I recommend that you take at least a couple of business or even IT classes to get a sense of what kind of language and topics you'll likely be working with as a paid copywriter. The more you know about the domain and topic the more effective you'll be as a copywriter and, in my field, copywriters capable of producing IT and tech content are always in high demand.

thanks,

Jon
Thank you comment icon Thank you, this is really helpful. Clory
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