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How would you describe the corporate culture in Advertising and Promotions Manager?

#communications #business #marketing

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Steve’s Answer

The culture in MARKETING in an organization can be demanding at times, due to time pressures management places on promotions creation, grand openings (retail), media creative and ad placements (TV, OOH, Radio, Print). Many times you are dealing with internal sales teams who have/push their own agenda, then ad agencies who think their ideas are best. Important to glean VoC (stakeholder inputs) from all parties prior to making a final way forward decision on any campaign.


Enjoy the Marketing field and just be assertive....
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elaine’s Answer

I used to work at ad agencies earlier in my career. There's a difference between working in advertising agencies and working in an advertising department in-house.

Speaking about agencies specifically, you will most likely be working on multiple clients and projects at the same time. The return-around time will not only be set by your team, but coordinated with your clients. Because you have many clients to work with, you may not be as deep into their problems and use cases as you will be when you're in-house.

It's also very possible that you'll be working on some clients while at an agency, that you don't agree with their stance or their offerings.

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Paul’s Answer

It really depends on the industry you are advertising and the company you are representing.

It comes down to leadership and how the message from the top is pushed down through the ranks.
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