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How did you define your personal brand?

I always hear people talking about how important it is to have a "personal brand". What exactly does this mean and how did you go about doing this? Do you have any advice for me? #business #branding #personal-branding

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Steve’s Answer

Your personal brand is what you're known for: your passion, your experience, your attitudes. Are you a person who gets things done? or are you a procrastinator?
Do you go along with the crowd or do your own thing?
Can you be relied on to keep your promises?


What is Steve Jobs brand? He was terribly brilliant and terribly difficult. People hated working with him but respected his vision and passion.
What is President Obama's brand? He gave us hope but alas, accomplished little.


Are you brilliant? Creative? Difficult? An achiever? A dreamer?


I have spent the years since 1991 becoming known as an expert in product management. People who have attended classes with me know I'm irreverent, insightful, impatient with stupid people, and able to apply concepts to specific scenarios. This reputation means that some people (maybe the stupid ones?) don't want to hire me; the ones who value my approach reach out to me directly.


Brand is defined as the promise you keep, not the promises you make.
What promises do you keep with your friends and teachers and employers?

Thank you comment icon Thank you for the information! It was definitely helpful. Anina
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Vandana’s Answer

Simply put, your personal brand is your reputation. It is more to do with how you are perceived by others than what you project yourself.

Having an online personal brand is as important as having an offline one. Here are a few way to build your brand.
- Google yourself to see what comes up. Sometimes you will be surprised by what the search results throw up.
- Start building a strong network
- Offer to help people out/ volunteer

- Develop an elevator pitch


For more details, check out this Complete Guide to Building Your Personal Brand


Good luck!
Thank you comment icon Thank you for the helpful advice! Anina
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Ingrid’s Answer

Your personal brand is the description about you that comes to mind when others think of you or hear your name. In the professional world, it takes time to build and refine this brand as it is compilation of your work, performance, results, personality, networking, interactions with others, drive and future aspirations to include just some of the angles. There is a focus on hard skills and soft skills when it comes to personal brand, so be sure to work on and continuously check in on both. Development is a lifelong journey, so your brand can change as you evolve as a person and a professional. Actively seek feedback from your managers on your brand as you look to have career growth to get advice on areas of opportunity and development as well as feedback on areas that you are doing great in to keep up the good work. This proactive approach contributes to your brand.
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Karen A.’s Answer

What helped me define my personal brand was long ago in a job interview, I was asked to provide THE three words that I felt described me. I came up with Professional, Positive, and Goal Oriented. These are things people have always associated with me, and repeating them to myself also helps me continue to behave in line with them. What three positive things that an employer would appreciate can you say about yourself? Do you pay great attention to detail? Are you a quick learner? Are you a hard worker? Whatever you decide, behave in line with that, and people will begin to associate those attributes with you.
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Natalie’s Answer

There are many ways you can invest in your own reputation at every stage in your career. Here are 5 strategies that can help brand you as a leader and propel you forward to reach your goals...
1. Find out how others see you
2. Be authentic
3. Learn how to promote yourself
4. Curate a professional online brand
5. Continually build your knowledge
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David’s Answer

What is the first thing that comes to mind when people hear your name? That's the answer to your question. After all, it's like with any other brand - it's the experience that people leave with when they dealt with you, not what you claim about you.

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