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Are most marketing careers based on crunching statistics or working on appeal for the market through design and strategy?

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Scott’s Answer

Marketing is simply presenting a product or service to the right person at the right time. You can do all kinds of things to make this happen. You can research what it’s like to be the customer. You could research what other products are doing in competition with yours. You could research how well your product satisfies the customers needs. You can also talk to the customers. Every sales person is a marketer.

Scott recommends the following next steps:

If you want to learn more about marketing, go to a medium size company and talk to a sales person. The sales person will tell you that she or he uses marking materials, understands customer needs, and learns from data that’s given them about the customers behavior. A simple conversation is a great start
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Shizuka’s Answer

Marketing careers and the various roles actually use a whole range of skillsets. There are people in marketing that spend most of their time analyzing data and stats. There are others who spend their time focusing on colors, shapes and names. And there are others like myself in sponsorships and experiential marketing who work alongside these folks to use sports teams, leagues and athletes to market our products and services.

Although the end product, and what you see in market might be a fun piece of creative, a video on social media, a free towel you receive at a game, just know there is a whole range of talented people behind the scenes that are looking at data, working on strategy, creating the visuals/experiences and ultimately helping to drive the business to reach its goals.
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Carrie’s Answer

I could not agree more with Kim's answer as Marketing organizations are diverse. In addition to the many types of roles in Marketing, the organization themselves are diverse in how they are structured. Some roles are centralized and form the foundation for a Marketing organization. Other roles are decentralized and are closer to the end customer. So if you are able to participate in an intern program, make the most of the opportunity and learn about the various organizations within Marketing.

As far as the aspect of your question about "crunching statistics," I have seen more integration of data and analytics into all aspects of Marketing. While still a blend of science and art, even the creative components can be tested to get to analysis. So understanding the importance of data and analytics is critical.
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Kim’s Answer

Hi Lauren
Great question! Marketing is a very diverse profession with many opportunities for you to consider. Examples include: market research, market management, strategic planning, promotions, product development, etc. All are (or should be) founded on the needs of the customer and requires an understanding of how businesses operate. You may want to consider doing a summer internship to explore what area and industry best suits you. Or join a marketing association to explore options. I believe AMA (American Marketing Assoc) offers reduced rates or free membership to students. Best of luck.

Kim recommends the following next steps:

Explore marketing internships
Explore marketing association membership
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