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How lookalike facebook works?

#lookalike #facebook #prediction #segments #marketing #social-media-marketing

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Klaudia’s Answer

A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page. When you create a lookalike audience of a custom audience, Facebook finds users who have similar attributes to the people who are in that base custom audience. For example, say you have an email list custom audience. To create that audience, you uploaded a list of 10,000 people and Facebook has matched those emails to 6,000 Facebook users. For a lookalike audience based on this custom audience, Facebook will look for Facebook users with similar attributes to those people on your email list.
Facebook knows a lot about its users. Although the data is anonymized, Facebook makes that data available to advertisers to help them reach their ideal target audience.
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Brittany’s Answer

Basically facebook takes a sample (like your website traffic) and then tries to find more people that are like those users it matches. For instance, if facebook sees that most of the people who visit your site are moms, then it will create an audience of other moms.

You can adjust these lookalikes audiences by country (adding in just a single country or multiple), and you can also set a % of lookalike. The smaller the number the more alike the audience must be, whereas the larger the percentage, the less has to be in common. (For instance, if your site visitors are moms with dogs and kids between the ages of 2 and 5, a 1% lookalike will pull other moms with dogs and 3 year olds, but if it's a 5% lookalike, it might just be moms or people with dogs.)
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Christabelle’s Answer

Hi there, Lookalike Audiences in Facebook work by taking an existing list that you upload and finding people similar to that (by matching their email addresses to their database). You can learn more here: https://www.facebook.com/business/help/164749007013531?id=401668390442328
Thank you comment icon This is really helpful to expand your audience by reaching like-minded personas. Kerry Goldstein
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Bianca’s Answer

Lookalike Audiences (on any platform) take a group of people and creates a second group of people that looks like the first group, hence lookalike. The similarities can be in demographics, browsing activity, beliefs, and/or any other qualifying factors. The first group is usually created one of two ways: 1) cookies - you place a cookie on users who come to your website/app and then you save them to create a group. then you create a lookalike audience from those users. 2) lists - you upload a list of emails/names to the platform which will pull information about them and create the lookalike audience based on that.
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