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Is fashion marketing female dominated?
Hi,
I would like to ask this for anyone currently working in fashion marketing. Would you say you work mostly with females? I have always enjoyed working with both men and women and would like to enter a career in fashion marketing and have always been under the impression it is female dominated!
#marketing #fashion #professional #career #business
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5 answers
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Amanda’s Answer
Dennis is right that fashion DESIGNERS are more often male. But when it comes to the overall industry beyond designers, fashion (marketing included) is largely occupied by women and gay men. If you love something, you should let that guide you and not worry too much about gender dynamics. But the people you work with DEFINTELY impact your job experience in a big way, and fashion is a very competitive industry attracting those who live, breathe, and love fashion as a primary motivation. Your talents and work ethic obviously matter, but people generally care about fashion trends, what you're wearing, and how you look. This varies depending on the level within the industry (high-end v. low-end brands), but does that align with your own values? It totally depends on what excites you and what gives you energy!
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Dennis’s Answer
Findings show that there are more male designers creating clothing for women than there are women. Of the 371 designers helming the 313 brands surveyed by BoF across the four fashion weeks, only 40.2 percent are female
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Lisa’s Answer
Hello,
If you are looking to get into Marketing in the Fashion field that area is diverse and not overly dominated by one gender in my experience of working for mostly larger companies in the fashion industry.
If this is something you love and passionate about I would pursue it.
Good luck!
If you are looking to get into Marketing in the Fashion field that area is diverse and not overly dominated by one gender in my experience of working for mostly larger companies in the fashion industry.
If this is something you love and passionate about I would pursue it.
Good luck!
Updated
John’s Answer
My son recently completed his two year degree at the FIT the Fashion Institute of Technology. His classes were female dominated for the most part at a 85% rate, total of 8,846 enrolled. His major was male fashion design which did carry a higher ratio of over 90%. Men do dominate the fashion arena for womens apparel, that hasnt changed. The fashion industry is still run by males according to the statistics, with the exception of greats like Miuccia Prada of Italy. My son's drive was very strong and it needed to be because the industry is full of people dedicating their waking hours to the design and output of the product. Extremely competitive environment. I would tell you from the standpoint of someone who has been employed for 40 years that there will also be opportunities for those that are committed to their work at a very high level. If you have the commitment coupled with a strong competitive nature you will do fine in whatever vocation you choose. Be focused and relentlessly committed and you will do big things.
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Jennifer’s Answer
I am a designer in NYC and in general most of my jobs have been 80% female and 20% male. At least in the big companies. I am currently at a smaller company and I am the only female I work with all males. It really depends on the company. Just remember fashion is extremely competitive and rough. And now with the aftermath of covid it is only getting harder.