Anudari
What are some qualities a Marketing major must posses?
I'm currently a marketing student, and I don't have much of an overall idea of what skills, qualities and experiences I should posses in the long run. For example, should I be concerned about improving my skills on Photoshop? even though I was not taught the program at school, and how do I show my employers I possess this skill on the resume? Let me know if you were required or asked to have a specific skill or experience when applying for a job or internship. What are some skills you wish you knew, so that you could've started working on them earlier. You don't have to be someone who majored in marketing, but if there's a specific skill that a lot of companies requested when you were applying please do share :) #business #marketing #skills #job-skills
4 answers
Timothy Proctor
Timothy’s Answer
This is a really open ended question. It all depends on where you think you want to go when you get into the job market. You could potentially go into social media, digital marketing, paid media, ect. All of which require different skill sets and knowledge.
Generally in marketing, it never hurts to be well rounded. You can also specialize in certain areas to stand out from your peers.
Specifically, learn Adobe. Do internships and try to keep everything you do. Learn metrics and how to analyze data. Write. Create a blog to have writing samples. It's never too early.
Interesting advice Timothy,
This is a first for me to hear about learning Adobe, I'll definitely be looking more into it. Thanks for the tips!
Anudari
Alexander Tschobokdji
Alexander’s Answer
Hi Anudari
I guess the most important quality is the ability to put yourself into the position of the end customer. What is important to customers? What do they look for? What are the qualities they look for in the products they buy, the companies they buy from and especially how they buy and get their information from.
If you understand your customers it is much easier to create value for them with what you are offering.
Hope this helps
I agree with you Alexander,
Often times we forget about the needs of the customers, and stop addressing their needs. Especially when we're applying for a job, sometimes we'll forget to mention why we want the job or what makes us suitable for the position. Thank you for the tips!
Anudari
Tadeusz Jarzebowski
Tadeusz’s Answer
And reg. the skills, Alexander’s advice is brilliant.
Rebekah Scott
Rebekah’s Answer
This is an excellent question. The answer is, it depends on the type of marketing you are interested in going into. Dependent on your interests, certain skill sets are going to be more applicable than others.
For instance, if you choose to go into Internet Marketing then a Google AdWords Certification would be beneficial and make you a more attractive candidate.
In general, people in marketing should have enough knowledge about the product they are marketing to understand why it matters to customers.