18 answers
Lizbeth
Student
Lynn, Massachusetts
2
Questions
Asked
1868 views
How does a day in your marketing career look like?
Hello! I am currently a junior in high school and I have a strong interest in the business field and marketing is one that I definitely have aspirations to major in when I get to college. I just wanted to know how your job in marketing looks like in a day and just provide me with information about marketing as a career and major as well!
#marketing #careers #business
18 answers
Carrie Reber
marketing
8
Answers
Boston, Massachusetts
Updated
Carrie’s Answer
As Abbie says, there are many different roles within the broader field of marketing.
Some of the major categories are:
- Consumer product marketing
- Business-to-business marketing
- Demand gen strategy (advertising, digital, lead nurturing, etc.)
- Writing, content creation and PR
- Messaging and positioning
- SEO, paid and organic social
And many more. Having done many of these things over the last 20+ years, I've settled into product marketing for a B-to-B technology product. My typical day includes attending meetings to learn about upcoming product enhancements, to help plan campaigns, and to assess the effectiveness of past campaigns. I work closely with my colleagues who specialize in areas like digital marketing, demand generation, and SEO, since those are not my specialties.
As a product marketer, it's my job to be the expert on my own product and competing solutions, and to understand our customers and prospects thoroughly. So I also spend time talking with customers about why they chose us and how they use the product, as well as doing competitive research - all of which guide how we talk about the benefits of our product. We need to understand how our product is different from the competition, and what our prospective customers care about and value. Because writing is one of my strengths, I also spend time writing blog posts, white papers, and customer case studies.
I hope that's helpful. Best of luck to you!
Some of the major categories are:
- Consumer product marketing
- Business-to-business marketing
- Demand gen strategy (advertising, digital, lead nurturing, etc.)
- Writing, content creation and PR
- Messaging and positioning
- SEO, paid and organic social
And many more. Having done many of these things over the last 20+ years, I've settled into product marketing for a B-to-B technology product. My typical day includes attending meetings to learn about upcoming product enhancements, to help plan campaigns, and to assess the effectiveness of past campaigns. I work closely with my colleagues who specialize in areas like digital marketing, demand generation, and SEO, since those are not my specialties.
As a product marketer, it's my job to be the expert on my own product and competing solutions, and to understand our customers and prospects thoroughly. So I also spend time talking with customers about why they chose us and how they use the product, as well as doing competitive research - all of which guide how we talk about the benefits of our product. We need to understand how our product is different from the competition, and what our prospective customers care about and value. Because writing is one of my strengths, I also spend time writing blog posts, white papers, and customer case studies.
I hope that's helpful. Best of luck to you!
That was very helpful and thank you so much for your answer! Best of luck to you too!
Lizbeth
Jessica Sloan
Operations Specialist
4
Answers
Atlanta, Georgia
Updated
Jessica’s Answer
In my current role, I work as a Performance Management Operations Specialist for Cox Automotive. Basically, I help manage our clients', i.e. car dealerships, websites and search advertising.
In my department, we have two main roles - mine and one called Performance Managers. The Performance Managers talk on the phone with their clients and email me any changes they've recommended to the client or that the client has asked for on the website or in their advertising copy. I'll then hop onto their website and do things like swap out images or swap out content. If it's an advertising change, I'll update their ad copy for it to display on Google or Bing search engines.
To give you an idea of a different marketing position I had, this is what a typical day was like for me as Marketing Manager for a nanotechnology start-up, LocatorX. In this role, I managed their website, blog, and social media. To start off the day, I would check my email and respond back to anything needing immediate attention. I'd then check my calendar to see if I had any meetings that day to prepare for or work around. Then, I'd focus on tasks to complete that day or long-term projects I was working on - i.e. researching industry trends to get ideas for new blog posts or social media posts, creating or finalizing the content calendar, proof-reading blogs written by our copywriter, scheduling blogs to publish from our website on certain dates, scheduling social media posts across all our social platforms, etc.
There are many different paths a marketing career can take you. At any opportunity you get, I'd recommend shadowing people in different marketing fields! That'll help you get a feel for what you'd ultimately like to do in your career. Good luck!
In my department, we have two main roles - mine and one called Performance Managers. The Performance Managers talk on the phone with their clients and email me any changes they've recommended to the client or that the client has asked for on the website or in their advertising copy. I'll then hop onto their website and do things like swap out images or swap out content. If it's an advertising change, I'll update their ad copy for it to display on Google or Bing search engines.
To give you an idea of a different marketing position I had, this is what a typical day was like for me as Marketing Manager for a nanotechnology start-up, LocatorX. In this role, I managed their website, blog, and social media. To start off the day, I would check my email and respond back to anything needing immediate attention. I'd then check my calendar to see if I had any meetings that day to prepare for or work around. Then, I'd focus on tasks to complete that day or long-term projects I was working on - i.e. researching industry trends to get ideas for new blog posts or social media posts, creating or finalizing the content calendar, proof-reading blogs written by our copywriter, scheduling blogs to publish from our website on certain dates, scheduling social media posts across all our social platforms, etc.
There are many different paths a marketing career can take you. At any opportunity you get, I'd recommend shadowing people in different marketing fields! That'll help you get a feel for what you'd ultimately like to do in your career. Good luck!
Thank you so much for your answer Jessica!
Lizbeth
Rachel Hoffman
Social Media Manager
1
Answer
Washington, Washington
Updated
Rachel’s Answer
Hi Lizbeth,
As others have mentioned, there are many different areas of marketing but I am happy to share what a day-to-day is like in my role. I am on the social media team for a consumer food & beverage brand. I work with a team of creators to approve social media posts for our social media channels (Instagram, Facebook, LinkedIn, TikTok) and then report on how they perform so that we know what our audience is interested in seeing. I work with partners at each of those platforms to understand what is new or coming soon on their platforms and how my brand can take part in those new features, ad types, etc.
I do a lot of outreach and relationship management with social media influencers who promote our brand. This includes using a social media tool to find influencers that are a good fit to represent our brand, reaching out, sending them credit to try our brand, and then sharing the results with my team. I also work with an influencer agency that helps put media behind the influencer's posts so that we can choose who to reach through targetting and share our brand with more people.
This is a condensed explanation of my role but from a day-to-day standpoint, I am making sure that everything that is shared from our social media handles and our partners' handles is representing our brand in the most accurate and "on-brand" way.
As others have mentioned, there are many different areas of marketing but I am happy to share what a day-to-day is like in my role. I am on the social media team for a consumer food & beverage brand. I work with a team of creators to approve social media posts for our social media channels (Instagram, Facebook, LinkedIn, TikTok) and then report on how they perform so that we know what our audience is interested in seeing. I work with partners at each of those platforms to understand what is new or coming soon on their platforms and how my brand can take part in those new features, ad types, etc.
I do a lot of outreach and relationship management with social media influencers who promote our brand. This includes using a social media tool to find influencers that are a good fit to represent our brand, reaching out, sending them credit to try our brand, and then sharing the results with my team. I also work with an influencer agency that helps put media behind the influencer's posts so that we can choose who to reach through targetting and share our brand with more people.
This is a condensed explanation of my role but from a day-to-day standpoint, I am making sure that everything that is shared from our social media handles and our partners' handles is representing our brand in the most accurate and "on-brand" way.
That is really cool and sounds very interesting! Thank you so much for your answer!
Lizbeth
Abbie Thomas
Project Manager
8
Answers
New Orleans, Louisiana
Updated
Abbie’s Answer
Marketing jobs are very diverse depending what it is specialized in. For example, social media, communications, data analytics, etc. My day to day job when I was a marketing specialist was calling different speakers to speak at women in leadership events. I then created a brochure with copy and photos that showcased the event. Lastly, I actually ran the event. I'd recommend to take a few classes that focus on different areas of marketing then specialize in one of those.
Awesome! Thank you so much for your answer Abbie!
Lizbeth
John Arnold
Metrology (Science of Weights and Measures) / Military Career Coach
12
Answers
Hampton, Virginia
Updated
John’s Answer
While working in Air Force Talent Acquisitions I was responsible for marketing within my zone. Social Media is where most of my time was spent. The benefits of Facebooks, Google, and YouTube ads is the marketer gets statistics of view time, click through rate..etc.
Other marketing tactics like print (posters, billboards), are more difficult to judge their effectiveness because they don't provide feedback to marketer.
Most of my time was spent generating and finding content for our ads and managing that budget. Also you can get free advertising through the use of hashtags in your social media. I also got public service announcements recorded for the radio (which was free) and got some news coverage a few times too.
Networking in your community and attending chamber of commerce events can all be helpful. Marketing is all about getting your brand out there effectively.
Other marketing tactics like print (posters, billboards), are more difficult to judge their effectiveness because they don't provide feedback to marketer.
Most of my time was spent generating and finding content for our ads and managing that budget. Also you can get free advertising through the use of hashtags in your social media. I also got public service announcements recorded for the radio (which was free) and got some news coverage a few times too.
Networking in your community and attending chamber of commerce events can all be helpful. Marketing is all about getting your brand out there effectively.
Amazing! Thank you so much for your answer John!
Lizbeth
Emily Massaro
Vice President of Marketing
3
Answers
Allentown, Pennsylvania
Updated
Emily’s Answer
As many suggested, your day-to-day can look very different depending on what area of marketing ends up exciting you most. But you’ve got plenty of courses, internships, career advice and more that will help you hone that in in the coming years.
I’ve spent the last 10 years in an agency setting with a specific focus on digital marketing! We support regional, national, and even global clients on projects, focused equally on strategy and execution (AKA actually doing the thing!).
I manage the digital marketing team, so much of my day-to-day is supporting sales and my team on projects from initial discussion to completion: What is the right solution to solve the client’s problem or meet their goal? Supporting the team through launch. Ensuring we’re meeting client expectations over the course of the project. Offering oversight on strategies and reports. Supporting each of my team members in overcoming challenges and reaching their goals, professionally and personally.
The way my team’s structured is that each Strategist or Analyst is focused on a specific area of digital marketing because it’s something they’re very passionate about — and because tools, trends, etc. are changing every day so it’s important they stay on-to-of what’s new. Those disciplines include SEO, digital advertising, organic social media, marketing automation, and web analytics.
Working at an agency keeps things extra exciting! Any one of my team members might be working on 5-7 clients’ projects over the course of the month. It’s fun to learn about new industries, product needs, and more with each new client we bring on.
I love what I do and have enjoyed every role I’ve had so far in my career!
Good luck!
I’ve spent the last 10 years in an agency setting with a specific focus on digital marketing! We support regional, national, and even global clients on projects, focused equally on strategy and execution (AKA actually doing the thing!).
I manage the digital marketing team, so much of my day-to-day is supporting sales and my team on projects from initial discussion to completion: What is the right solution to solve the client’s problem or meet their goal? Supporting the team through launch. Ensuring we’re meeting client expectations over the course of the project. Offering oversight on strategies and reports. Supporting each of my team members in overcoming challenges and reaching their goals, professionally and personally.
The way my team’s structured is that each Strategist or Analyst is focused on a specific area of digital marketing because it’s something they’re very passionate about — and because tools, trends, etc. are changing every day so it’s important they stay on-to-of what’s new. Those disciplines include SEO, digital advertising, organic social media, marketing automation, and web analytics.
Working at an agency keeps things extra exciting! Any one of my team members might be working on 5-7 clients’ projects over the course of the month. It’s fun to learn about new industries, product needs, and more with each new client we bring on.
I love what I do and have enjoyed every role I’ve had so far in my career!
Good luck!
Affan Nisar
CEO
13
Answers
Doha, Qatar
Updated
Affan’s Answer
A day in my digital marketing career is a blend of creative, analytical, and strategic tasks. It starts with reviewing analytics to gauge the performance of ongoing campaigns, followed by setting priorities based on the data insights. Mornings often involve team meetings to align on projects and goals, ensuring seamless collaboration. I spend a significant portion of my day creating and curating content, whether it's writing blog posts, designing social media graphics, or drafting email newsletters. Managing campaigns is a key part of my role, which includes adjusting ad strategies and engaging with our audience on social media. Afternoons are dedicated to deeper data analysis, where I identify trends and optimize strategies. I also communicate with clients or stakeholders, providing updates and discussing future plans. Each day is dynamic, requiring a balance of creativity and analytical thinking to achieve marketing objectives.
Luke Ekhoff
Marketing
1
Answer
Kirkland, Washington
Updated
Luke’s Answer
Good question! As mentioned by others in the chat, the day job of a marketer could vary widely by function, target audience, industry, and org size. In my experience, great marketers bring together a passion for the customer experience, a deep understanding of the company's values and product value, an awareness - and the ability to navigate - the enabling technologies and ecosystems. and the grit to get things done. I also think great marketers can come from, and spend time after in, functions such sales, product, and business planning.
Best of luck to you!
Best of luck to you!
Tia Daniel
Client Services
3
Answers
San Ramon, California
Updated
Tia’s Answer
I'm an Account Supervisor at a mid-size advertising agency.
The day in the life of an advertising account supervisor can vary depending on the agency, clients, and specific projects. However, here's a general overview of what a typical day might look like:
1. Morning Routine and Planning: Start the day by reviewing emails, responding to any urgent messages, and organizing tasks for the day. Plan your schedule and prioritize the projects and client accounts that need immediate attention.
2.Client Communication: As an account supervisor, you'll be the main point of contact for clients. Schedule and attend client meetings to discuss campaign progress, present strategies or creative concepts, and address any client concerns or feedback. Maintain strong relationships with clients and ensure their needs are met.
3. Team Coordination: Collaborate with various teams within the agency, such as the creative team, media planners, and copywriters. Brief them on client requirements, provide guidance, and ensure everyone is aligned on project goals and timelines. Coordinate with internal teams to gather necessary assets, develop creative materials, and oversee campaign execution.
4. Campaign Monitoring and Analysis: Monitor the performance of ongoing campaigns, review analytics and metrics, and identify areas for improvement. Analyze data and provide insights to clients and internal teams to optimize campaign effectiveness. Make recommendations for adjustments or new strategies based on campaign results.
5. Budget and Timeline Management: Manage project budgets and timelines to ensure campaigns are delivered on time and within allocated resources. Track expenses, review billing, and coordinate with the finance department for accurate client billing and budget reconciliation.
6. Creative Direction and Approval: Work closely with the creative team to provide direction and feedback on ad concepts, visuals, copywriting, and other creative elements. Review and approve creative materials before they are presented to clients, ensuring they align with brand guidelines and campaign objectives.
7. New Business Development: Participate in new business pitches and proposals. Collaborate with the business development team to identify new opportunities, research prospective clients, and develop strategies to secure new accounts for the agency.
8. Industry Research and Professional Development: Stay updated with industry trends, market insights, and emerging advertising strategies. Attend industry conferences, webinars, or networking events to expand your knowledge and build professional relationships.
9. Internal Meetings and Reporting: Attend internal meetings, such as team meetings or project status updates, to ensure effective communication and coordination within the agency. Prepare reports, progress updates, and performance evaluations for clients and agency management.
10. Wrap-up and Reflection: Wrap up the day by reviewing completed tasks, organizing files and documents, and preparing for the following day. Take time to reflect on the day's accomplishments and identify any areas for improvement or learning opportunities.
Remember that this is just a general outline, and the specific activities and responsibilities can vary based on the agency, client demands, and the stage of campaigns you are involved in. Adaptability, multitasking, and strong communication skills are key for success in this role.
The day in the life of an advertising account supervisor can vary depending on the agency, clients, and specific projects. However, here's a general overview of what a typical day might look like:
1. Morning Routine and Planning: Start the day by reviewing emails, responding to any urgent messages, and organizing tasks for the day. Plan your schedule and prioritize the projects and client accounts that need immediate attention.
2.Client Communication: As an account supervisor, you'll be the main point of contact for clients. Schedule and attend client meetings to discuss campaign progress, present strategies or creative concepts, and address any client concerns or feedback. Maintain strong relationships with clients and ensure their needs are met.
3. Team Coordination: Collaborate with various teams within the agency, such as the creative team, media planners, and copywriters. Brief them on client requirements, provide guidance, and ensure everyone is aligned on project goals and timelines. Coordinate with internal teams to gather necessary assets, develop creative materials, and oversee campaign execution.
4. Campaign Monitoring and Analysis: Monitor the performance of ongoing campaigns, review analytics and metrics, and identify areas for improvement. Analyze data and provide insights to clients and internal teams to optimize campaign effectiveness. Make recommendations for adjustments or new strategies based on campaign results.
5. Budget and Timeline Management: Manage project budgets and timelines to ensure campaigns are delivered on time and within allocated resources. Track expenses, review billing, and coordinate with the finance department for accurate client billing and budget reconciliation.
6. Creative Direction and Approval: Work closely with the creative team to provide direction and feedback on ad concepts, visuals, copywriting, and other creative elements. Review and approve creative materials before they are presented to clients, ensuring they align with brand guidelines and campaign objectives.
7. New Business Development: Participate in new business pitches and proposals. Collaborate with the business development team to identify new opportunities, research prospective clients, and develop strategies to secure new accounts for the agency.
8. Industry Research and Professional Development: Stay updated with industry trends, market insights, and emerging advertising strategies. Attend industry conferences, webinars, or networking events to expand your knowledge and build professional relationships.
9. Internal Meetings and Reporting: Attend internal meetings, such as team meetings or project status updates, to ensure effective communication and coordination within the agency. Prepare reports, progress updates, and performance evaluations for clients and agency management.
10. Wrap-up and Reflection: Wrap up the day by reviewing completed tasks, organizing files and documents, and preparing for the following day. Take time to reflect on the day's accomplishments and identify any areas for improvement or learning opportunities.
Remember that this is just a general outline, and the specific activities and responsibilities can vary based on the agency, client demands, and the stage of campaigns you are involved in. Adaptability, multitasking, and strong communication skills are key for success in this role.
Joanie Edgerly
Marketing & Communications Specialist
5
Answers
Boston, Massachusetts
Updated
Joanie’s Answer
I work in a Marketing department and specialize in internal communications. I craft messaging for our organization's monthly newsletter and our company's intranet. I also support other teams within the organization with any of their marketing requests such as creating flyers for events, creating presentations, etc. My day to day differs depending on the projects that I'm working on which keeps my job fun and interesting.
Anny Woo
Strategist
34
Answers
Detroit, Michigan
Updated
Anny’s Answer
Hi, Lizbeth
It sounds like you are already very creative and entrepreneurial, two skills that are sought after in companies.
I work in Strategy in a marketing agency. On a typical project, I may:
- Define who will be using the product, understand their problems and goals
- Determine what features we build into a product
- Figure out whether we will earn enough money with the idea
- Understand whether the technology exists
- Test the initial idea with users
- Test several times to see if we've made the right improvements
- How to communicate the idea to users
- Measure how effective we are with the product and communications
So I might spend several weeks developing a communications plan or jumping into marketing research to understand what customers want. Each day is different depending on where I am in developing the product or communications plan for the user.
For me, marketing is a very rewarding career because I get a chance to work on products that improve people's lives, which is very important to me.
Good luck!
It sounds like you are already very creative and entrepreneurial, two skills that are sought after in companies.
I work in Strategy in a marketing agency. On a typical project, I may:
- Define who will be using the product, understand their problems and goals
- Determine what features we build into a product
- Figure out whether we will earn enough money with the idea
- Understand whether the technology exists
- Test the initial idea with users
- Test several times to see if we've made the right improvements
- How to communicate the idea to users
- Measure how effective we are with the product and communications
So I might spend several weeks developing a communications plan or jumping into marketing research to understand what customers want. Each day is different depending on where I am in developing the product or communications plan for the user.
For me, marketing is a very rewarding career because I get a chance to work on products that improve people's lives, which is very important to me.
Good luck!
Lindsay Rosen, MBA
Marketing
3
Answers
New York, New York
Updated
Lindsay’s Answer
Hello! I work in Digital Marketing at a bank, and each day brings new challenges and experiences. My day typically begins with checking emails, followed by attending meetings to discuss business strategies, ongoing campaigns, testing and learning, and reviewing creative work with agencies. This job offers a great balance of creativity and analytics, as I collaborate with various teams such as Analytics, Legal & Compliance, Strategy, and Product.
In addition to teamwork, there are individual tasks like reviewing creative content and giving feedback to our agency, completing forms to display our banners on our digital platform, including targeting information, and analyzing data. To gain a deeper understanding of this role, it's helpful to shadow a marketing professional or schedule time to talk with someone in the field.
In addition to teamwork, there are individual tasks like reviewing creative content and giving feedback to our agency, completing forms to display our banners on our digital platform, including targeting information, and analyzing data. To gain a deeper understanding of this role, it's helpful to shadow a marketing professional or schedule time to talk with someone in the field.
Quantise Rodgers
Marketing
15
Answers
Fairfield, Connecticut
Updated
Quantise’s Answer
So to answer, your day in a life of marketing professional. We’ll you’re definitely going to have your focus on people (your customers) both current and potential. How you can set forth activities that matches (your company of choice) products/services to solve their problems. For ex. If you work for a beauty company, how can your makeup/beauty tools solve their problems (ex. problem skin, enhance features, minimize flaws). Some of these activities may include
-Social media
You will be setting forth messages/videos/ graphics that will revolve around connecting with your target market (customers who are most likely to buy and potential customers, those who aren’t but may be interested in your company). So you will be doing a little research and tailoring marketing campaigns that capture these audiences. Some research may entail finding what platforms your demographic is on.
Ex. Beauty retailer, your customer base may be young women between 20-35 and notice they are mostly on Instagram and Twitter. You would create a social media campaign (written/ imagery, can be a combination of both). So a campaign may involve a cool graphic (with your product/service conveying satisfying your customers wants/needs and the key, solves their problems). You will be creating campaigns that involve creating a story, why your company does what it does, how it got started, it’s passions, it’s values, it’s motivations, to solve the customers' problems.
So you will more than likely be creating written material and graphics/videos that connect with your customers.
Ex of written material— Our powerful formula will reduce fine lines so you can look your best
Also, your day may involve analyzing competition, which will lead you to your aim — how you can set your company to be better than them. Also, data analysis. It may involve gathering/analyzing data that will help you to make the right decisions for your company. Basically to help you identify your market, find out what is working and what is not, how you can improve, and any strengths/weaknesses/opportunities/threats/ swot analysis. You may be doing this through instruments such as primary/secondary research (ex. Getting demographic data from labor bureau), surveys/focus groups/interviews, and observational research ( which is a personal favorite because you’re observing your customer habits, what they’re purchasing, to help make inform decisions).
Also, your day may involve sales. How you can best incorporate strategies that drive sales. So this would involve understanding your customers' problems and incorporating tools that solve them and that is better than competition. So it may involve email marketing- personal touch through written and graphic content that captures your customers for the long time. Aim to be loyal and repeat buyers. You want to have captivating subjects lines and content that connects with your market. Also your day might involve personal calls, written communication (letters, press releases), pricing strategies, creating signage/displays, updating and maintaining blogs and making informed decisions on display of your website and/or your store designs/positioning. What tools you can incorporate that will connect with customers. Is it promotions (ex. decisions on sales), what content should be included on the site (ex. call to action buttons that will achieve your goals— sales, customer service, etc), rewards programs, gift cards, membership, just to name a few.
So overall, your day may involve a number of different things but it will according to your schedule. You most likely will be setting forth goals (that are in alignment with your company’s goals) and will be working on projects that will incorporate all that was previously mentioned. Your day will revolve around how best to meet your goals and objectives and what tools will be best to fulfill them.
I would highly recommend tracking and setting forth achievable goals. This will help you to stay organized , know what your mission is as marketer is to be and your resume.
You seem smart and to have excellent writing skills so, I know you will have a fulfilling career in marketing.
I hope this helps and best of luck.
-Social media
You will be setting forth messages/videos/ graphics that will revolve around connecting with your target market (customers who are most likely to buy and potential customers, those who aren’t but may be interested in your company). So you will be doing a little research and tailoring marketing campaigns that capture these audiences. Some research may entail finding what platforms your demographic is on.
Ex. Beauty retailer, your customer base may be young women between 20-35 and notice they are mostly on Instagram and Twitter. You would create a social media campaign (written/ imagery, can be a combination of both). So a campaign may involve a cool graphic (with your product/service conveying satisfying your customers wants/needs and the key, solves their problems). You will be creating campaigns that involve creating a story, why your company does what it does, how it got started, it’s passions, it’s values, it’s motivations, to solve the customers' problems.
So you will more than likely be creating written material and graphics/videos that connect with your customers.
Ex of written material— Our powerful formula will reduce fine lines so you can look your best
Also, your day may involve analyzing competition, which will lead you to your aim — how you can set your company to be better than them. Also, data analysis. It may involve gathering/analyzing data that will help you to make the right decisions for your company. Basically to help you identify your market, find out what is working and what is not, how you can improve, and any strengths/weaknesses/opportunities/threats/ swot analysis. You may be doing this through instruments such as primary/secondary research (ex. Getting demographic data from labor bureau), surveys/focus groups/interviews, and observational research ( which is a personal favorite because you’re observing your customer habits, what they’re purchasing, to help make inform decisions).
Also, your day may involve sales. How you can best incorporate strategies that drive sales. So this would involve understanding your customers' problems and incorporating tools that solve them and that is better than competition. So it may involve email marketing- personal touch through written and graphic content that captures your customers for the long time. Aim to be loyal and repeat buyers. You want to have captivating subjects lines and content that connects with your market. Also your day might involve personal calls, written communication (letters, press releases), pricing strategies, creating signage/displays, updating and maintaining blogs and making informed decisions on display of your website and/or your store designs/positioning. What tools you can incorporate that will connect with customers. Is it promotions (ex. decisions on sales), what content should be included on the site (ex. call to action buttons that will achieve your goals— sales, customer service, etc), rewards programs, gift cards, membership, just to name a few.
So overall, your day may involve a number of different things but it will according to your schedule. You most likely will be setting forth goals (that are in alignment with your company’s goals) and will be working on projects that will incorporate all that was previously mentioned. Your day will revolve around how best to meet your goals and objectives and what tools will be best to fulfill them.
I would highly recommend tracking and setting forth achievable goals. This will help you to stay organized , know what your mission is as marketer is to be and your resume.
You seem smart and to have excellent writing skills so, I know you will have a fulfilling career in marketing.
I hope this helps and best of luck.
L Spanola Eastlake
2
Answers
Issaquah, Washington
Updated
L’s Answer
With over two decades of experience in the marketing world, I've honed my skills in various areas. These include internal and external communications, influencer marketing, which involves getting others to endorse your company's products, and database marketing, where we use emails or printed materials for promotions. I also have expertise in public relations, where I interact with the media, and program marketing, which encourages people to join a program that will benefit them. My typical day is filled with creative thinking, collaborating with stakeholders, learning new techniques, and devising metrics to monitor if we're achieving our targets. There's never a dull moment in my day!
Allison Galloway
Director, Global Marketing Events
1
Answer
Denver, Colorado
Updated
Allison’s Answer
I work within the B2B marketing org on the experiential marketing team. Our team works closely with the creative department, digital marketing team, brand teams, PR and more to create and execute events. We lead over 150 events within the company ranging from small VIP client events to large scale 3,000+ person consumer events with A-list talent performances.
That sounds very interesting! Thank you so much for your answer!
Lizbeth
Heather Stephenson
Sales/Marketing
4
Answers
Toronto, Ontario, Canada
Updated
Heather’s Answer
As others have said, marketing can consist of many different roles. I have had the opportunity to be in many different roles, which allowed me to gain knowledge and bring different perspectives to any role that I was in.
Some of the marketing roles I have had were:
- product marketing - working with vendors to promote their products through a distributor I worked for
- Solution marketing - working with third party companies that have products or services that complimented my company products, and drove joint offers
- Channel development - involved driving co-marketing campaigns with partners who resold our products
- Events marketing
- Communications - which involved social media, email-based newsletters, blogs, telemarketing campaigns (a lot of writing in this role)
Some of the roles that aren't traditionally marketing that I had, that offered great insight into how the business worked involved things like running our annual partner awards, working on pricing strategies, working with and eventually managing a team of buyers, and getting involved in how to do an RFP (request for proposal). Although I didn't enjoy all of these roles (as some I was just moved into as org changes happened), the knowledge I gained from these experiences was super valuable, and it has made me open to taking on new roles that I normally wouldn't have signed up for. Learning is key to growth and making yourself more valuable to any organization.
Some of the marketing roles I have had were:
- product marketing - working with vendors to promote their products through a distributor I worked for
- Solution marketing - working with third party companies that have products or services that complimented my company products, and drove joint offers
- Channel development - involved driving co-marketing campaigns with partners who resold our products
- Events marketing
- Communications - which involved social media, email-based newsletters, blogs, telemarketing campaigns (a lot of writing in this role)
Some of the roles that aren't traditionally marketing that I had, that offered great insight into how the business worked involved things like running our annual partner awards, working on pricing strategies, working with and eventually managing a team of buyers, and getting involved in how to do an RFP (request for proposal). Although I didn't enjoy all of these roles (as some I was just moved into as org changes happened), the knowledge I gained from these experiences was super valuable, and it has made me open to taking on new roles that I normally wouldn't have signed up for. Learning is key to growth and making yourself more valuable to any organization.
Lisa Ybarra
Digital Marketing Manager
1
Answer
Dallas, Texas
Updated
Lisa’s Answer
Hi Lizbeth
That's a great question!!
I work in business to business marketing (B2B). I'm on a small team with three other people . I manage email and direct mail (snail mail) marketing programs working to get small business owners that do not have service with my company to purchase it.
A lot of my day involves meeting with the people on my team as well as other teams and our advertising agency. I would describe a lot of my job as project management -- I am working on getting an email or direct mail developed and sent out to the right target. I work with database people that will get the marketing lists I need. I work with "marketing communications" and "integrated marketing" teams that actually manage our advertising agencies. I work with our call center and outbound calling teams as well as our chat team to be ready to respond to whatever I send. And then I work with the people that actually create the promotions we use (because if you have a promotion it needs to be programmed so it can show up on a bill and be able to be ordered -- I don't get to decide what those are!)
I like what I do because it is often like figuring out a puzzle. Who should you contact? What should you say? What can you do better than your competitors? How can you get people's attention? How can I advertise to more people on a limited budget? It involves thinking up ideas and then testing if what you did actually worked. Every day is different and you are always learning.
The other thing I would say about my day-to-day job is that it has become more technical. I work with an automated email software to send out the emails -- and I've had to learn about queries and even some minor HTML programming!! Because we are all in different places and work remote, we've gotten a lot of new tools like conferencing software and chat software (we use Slack which my kids tell me is similar to Discord) and shared cloud services (for sharing documents). It keeps you on your toes as you're trying to do your job and learn new software at the same time.
Finally I find that often there isn't a clear-cut reporting structure -- you are working across different teams and trying to get people on those teams to work on your project but they don't actually work for you. So having good relationships and being a good team player is very important to success in marketing.
Hope that gave you some insights! Best of luck!!
That's a great question!!
I work in business to business marketing (B2B). I'm on a small team with three other people . I manage email and direct mail (snail mail) marketing programs working to get small business owners that do not have service with my company to purchase it.
A lot of my day involves meeting with the people on my team as well as other teams and our advertising agency. I would describe a lot of my job as project management -- I am working on getting an email or direct mail developed and sent out to the right target. I work with database people that will get the marketing lists I need. I work with "marketing communications" and "integrated marketing" teams that actually manage our advertising agencies. I work with our call center and outbound calling teams as well as our chat team to be ready to respond to whatever I send. And then I work with the people that actually create the promotions we use (because if you have a promotion it needs to be programmed so it can show up on a bill and be able to be ordered -- I don't get to decide what those are!)
I like what I do because it is often like figuring out a puzzle. Who should you contact? What should you say? What can you do better than your competitors? How can you get people's attention? How can I advertise to more people on a limited budget? It involves thinking up ideas and then testing if what you did actually worked. Every day is different and you are always learning.
The other thing I would say about my day-to-day job is that it has become more technical. I work with an automated email software to send out the emails -- and I've had to learn about queries and even some minor HTML programming!! Because we are all in different places and work remote, we've gotten a lot of new tools like conferencing software and chat software (we use Slack which my kids tell me is similar to Discord) and shared cloud services (for sharing documents). It keeps you on your toes as you're trying to do your job and learn new software at the same time.
Finally I find that often there isn't a clear-cut reporting structure -- you are working across different teams and trying to get people on those teams to work on your project but they don't actually work for you. So having good relationships and being a good team player is very important to success in marketing.
Hope that gave you some insights! Best of luck!!
Madelyn Varella
Marketing
4
Answers
Austin, Texas
Updated
Madelyn’s Answer
Hi there,
I lead a WW Product Mktg team for a large team at IBM. We plan major programs, campaigns, and support all of our products and solutions from an integrated Marketing and Communications perspective and coordinate with the needs of the sales teams and geographies responsible for delivering revenue to the business. We work with centralized resources (meaning they are the subject matter experts) like events, social, creative, and other teams to deliver planning and execution that is optimized for the entirety of our business, as well as coordinated with all of the other programs running within IBM. After all, we can't all target the same keywords or audiences, right?
So on any given day, I am helping craft messaging, diving into audience research, working on Analyst Relations briefings, planning a big global or regional event, working on sales enablement materials (helping the sales team tell the story of what we are selling), or reviewing target audience plans with my team (and more). We do all sorts of execution elements like digital and physical demos, search optimization, quotes, client stories, other things that won't really make sense until you get into the role...
What it all really comes down to is this:
1. Storytelling - how do we translate tech details into a true motivating narrative that people want to hear and ultimately buy?
2. Math - this is increasingly important - How many leads do we need to create for us to generate the revenue we need? How much of what kind of content, demos, event leads, etc do we need in our marketing mix to hit that leads number?
3. Science - Who are our audiences, what is happening in the market, where do our buyers live, work, play? How do we reach them and how are we different from the competition? What will they need next?
4. Art - how do we make this sing?
It's fun and challenging and requires a deep understanding of the products and solutions we offer and how to market them well.
I hope that helps, it can sound super complex, but if you just think about it in simple terms, it makes more sense.
Best,
Madelyn
I lead a WW Product Mktg team for a large team at IBM. We plan major programs, campaigns, and support all of our products and solutions from an integrated Marketing and Communications perspective and coordinate with the needs of the sales teams and geographies responsible for delivering revenue to the business. We work with centralized resources (meaning they are the subject matter experts) like events, social, creative, and other teams to deliver planning and execution that is optimized for the entirety of our business, as well as coordinated with all of the other programs running within IBM. After all, we can't all target the same keywords or audiences, right?
So on any given day, I am helping craft messaging, diving into audience research, working on Analyst Relations briefings, planning a big global or regional event, working on sales enablement materials (helping the sales team tell the story of what we are selling), or reviewing target audience plans with my team (and more). We do all sorts of execution elements like digital and physical demos, search optimization, quotes, client stories, other things that won't really make sense until you get into the role...
What it all really comes down to is this:
1. Storytelling - how do we translate tech details into a true motivating narrative that people want to hear and ultimately buy?
2. Math - this is increasingly important - How many leads do we need to create for us to generate the revenue we need? How much of what kind of content, demos, event leads, etc do we need in our marketing mix to hit that leads number?
3. Science - Who are our audiences, what is happening in the market, where do our buyers live, work, play? How do we reach them and how are we different from the competition? What will they need next?
4. Art - how do we make this sing?
It's fun and challenging and requires a deep understanding of the products and solutions we offer and how to market them well.
I hope that helps, it can sound super complex, but if you just think about it in simple terms, it makes more sense.
Best,
Madelyn
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