What are some major parts of having a job in marketing?

Marketing is often confused with advertising. Marketing has many facets, and can get somewhat complicated. To begin with marketing involves a lot of research, surveys, and studies, and then above all experience. Then there's the design side, for example graphic design, art design, and several others similar areas. Exactly where you fit is up to your interests and talents. I always say get your feet wet before you dive in with a lot of time and money invested. find a medium sized marketing firm, not advertising firm, and ask them to let you hang around. Tell them you are interested in pursuing a career in marketing and would like to learn more about the industry. You may find that you fit in best on the advertising side of things. There is always someone out there willing to help. Once your familiar with the different roles in marketing then you can customize your marketing education to give you specific tools and degrees that will interest employers. Plenty of schools out there, choose wisely.

James Hout

Hello there,

Just like James said, it has different facets that I can sum up into two: strategy and operations. Strategic marketing is all about predicting and studying your potential costumers’ behavior to your future product/service, their needs, the factors impacting their behavior, and you do all of that through the analysis of a lot of data, using different mathematical and statistical tools to define your strategy (I personally find that to be the coolest part). The Operational marketing is, simply put, the tactic that you adopt to apply that strategy, how you approach your customers and how you keep them.
And then there are other aspects of marketing, like digital marketing that is the trend today by the way. But after all, the opinions diverge and you should find a solid ground to base your future on. I join James in his saying you should find a medium sized marketing firm to have an overall view, as I assume you don’t have a theoretical background yet. If not, try an advertising firm, or digital firm! The ambiance is usually better with young employees around. Good luck !

Hi,

Just wanted to add to the previous answers, and list off some of the key areas (this is just a small list but there is many more opportunities) of marketing and also some of the skills required.

KEY AREAS
Social Media
Products
Online Digital
Publishing / Advertising
Graphic Design
Public Relations
Pricing
Legal
Event Management

KEY SKILLS - Don't need to be an expert but good to know some details
Programming
Business / Financial Acumen
Innovative
Creative
Team Working
Analytical
Customer Focus
Computer skills
Communication
Project Management
Dealing with ambiguity

Hi,

Marketing is very exciting and interesting field to work with. One must be thoroughly trained in marketing coureses to ensure there is no room for failure. There are various options to pursue courses in marketing in US -

Digital Marketing
Stafford House International - San Diego
Professional - Professional Certificates
STAFFORD HOUSE INTERNATIONAL - SAN DIEGO
Campus Full time Part time August 2016 USA San Diego
Learn business concepts and apply your advanced English skills to team projects and business case studies. This English program is for students who want to explore and develop their careers. [+]

Kellogg School of Management at Northwestern University
Fundraising & Marketing I (Nonprofit Management Programs)
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus Part time September 2016 USA Evanston
This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. [+]

National University, School of Business and Management
Introduction to Global Marketing
NATIONAL UNIVERSITY, SCHOOL OF BUSINESS AND MANAGEMENT
Campus or Online Full time September 2016 USA La Jolla
An introduction to the fundamentals of trade, finance, and investment in the international context, the course discusses the international monetary framework and foreign exchange in detail. [+]

National University, School of Business and Management
Marketing Management
NATIONAL UNIVERSITY, SCHOOL OF BUSINESS AND MANAGEMENT
Campus or Online Full time September 2016 USA La Jolla
Explains marketing information systems and the use of advanced technologies in marketing decision making. [+]

Kellogg School of Management at Northwestern University
Market Access Strategies: Leveraging Your Channels of Distribution (formerly Marketing Channel Strategies)
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus Part time 3 days September 2016 USA Evanston
This program addresses the needs of consumer goods and services companies wishing to optimize relationships with wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure [+]

Kellogg School of Management at Northwestern University
Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus Part time 3 days October 2016 USA Evanston
This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. [+]

East Carolina University
Marketing and Supply Chain Management (BSBA)
EAST CAROLINA UNIVERSITY
Campus Full time September 2016 USA Greenville
With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. [+]

McCombs School of Business, University of Texas at Austin
Creating New Market Opportunities
MCCOMBS SCHOOL OF BUSINESS, UNIVERSITY OF TEXAS AT AUSTIN
Campus Part time 2 days September 2016 USA Austin
Markets in high technology contexts are highly dynamic in ways more than just the evolution of the underlying technologies. Business managers in such situations need to understand the various drivers of such changes and their manifest impact on the profit potential of current and alternative strategies [+]

Kellogg School of Management at Northwestern University
Consumer Marketing Strategy
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus 5 days September 2016 USA Evanston
Through discussions, case studies, and exercises you will develop a well-defined marketing strategy for identifying attractive targets and effectively positioning products and services to these targets-and translate your strategy into appropriate tactics for branding, service delivery, communications, pricing, and channels. [+]

McCombs School of Business, University of Texas at Austin
Marketing Strategy
MCCOMBS SCHOOL OF BUSINESS, UNIVERSITY OF TEXAS AT AUSTIN
Campus Part time 2 days September 2016 USA Austin
An organization's ability to understand markets and create customer value is a critical factor for its long-term performance. This program will provide the foundations for building the internally consistent marketing strategies. [+]

National University, School of Business and Management
Global Marketing
NATIONAL UNIVERSITY, SCHOOL OF BUSINESS AND MANAGEMENT
Campus or Online Full time September 2016 USA La Jolla
A study of strategic planning and organizing for international marketing, researching global markets, marketing consumer products, industrial products. [+]

European School of Economics
Short course - Marketing
EUROPEAN SCHOOL OF ECONOMICS
Campus Full time September 2016 USA New York
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]

Kellogg School of Management at Northwestern University
The Market-Focused Organization: Creating & Delivering Customer Experience
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus Part time 4 days September 2016 USA Evanston
This program provides you with the skills to evaluate your organization’s market strategy and culture and will help you to center your firm on the market. You will learn how to manage the process necessary to become and remain continuously market-focused and anticipate and appreciate the obstacles encountered during this strategic change. [+]

Kellogg School of Management at Northwestern University
Fundraising & Marketing III — A Practicum
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus 3 days September 2016 USA Evanston
This program will include small group work around common issues, clinics where participants can receive individual feedback on their marketing materials, internet strategies and major gift efforts. [+]

Kellogg School of Management at Northwestern University
Customer Insight Tools: Turning Insight Into Effective Marketing Strategies
KELLOGG SCHOOL OF MANAGEMENT AT NORTHWESTERN UNIVERSITY
Campus Part time 4 days September 2016 USA Evanston
The program provides a thorough understanding of how the right blend of qualitative and quantitative marketing research tools can be used to gain powerful, valid insights into customer needs and perceptions. [+]

“While New York has always been the hub for major marketing, advertising and public relations corporations, it is fast becoming home to many burgeoning tech start-ups and new media companies,” says Mike Steinerd, director of recruiting at Indeed. “Essential to the success of these ‘Silicon Alley’ companies is their ability to attract and hire marketing professionals across the board.”

The most common job titles among the open positions: marketing manager, marketing coordinator, marketing intern, director of marketing, and digital marketing manager.

JPMorgan Chase, which has about 17 marketing-related job openings right now, is looking for a marketing communications manager, a marketing associate, a global marketing project manager, and a marketing specialist.

Cosmetic giants Coty, Inc. and Estée Lauder Companies currently have about 14 and 12 marketing job listings in New York City, respectively. Coty, the beauty product manufacturer known primarily for its fragrances is hiring e-Commerce marketing specialists, global marketing directors, a U.S. marketing manager, and a marketing administrative assistant.

But don’t fret if you live outside of New York and aren’t willing to relocate. Other big and bright firms are doing heavy hiring on the West Coast, in the Midwest, and our nation’s capital, as well.

In total, Oakland, Calif. employers are looking to fill 1,140 marketing positions, putting this city in the No. 2 spot. The types of jobs employers are looking to fill in Oakland include product marketing manager, marketing coordinator, public relations manager, and marketing analyst, among others.

Indeed says the overall hiring environment is still slow, but marketers who possess the new skills employers demand, like search engine marketing and emerging media skills, will have greater opportunities.

Hope this helps in getting idea of how one can have flourishing career in marketing.

All the best, do well.

Regards,
Archana Jain