9 answers
John
Student
Miami Gardens, Florida
6
Questions
Asked
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what are some tips to bring exposure to your company ?
#communications #human-resources
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9 answers
Sarah Luden
Corporate Affairs
7
Answers
Comanche, Texas
Updated
Sarah’s Answer
There are lots of options and they're changing every day! Think first about your goals for exposure - exposure for exposure's sake doesn't often work well. If it's to be seen as an industry leader in a certain area, drive sales, drive or improve reputation, etc. it's important to know WHY before you determine HOW. Some HOW can include - public and media relations, influencer relations and industry analyst relations (if in the tech/IT industry) as well as social and digital media, employee advocacy, blogs, communities, etc. Lots of options!
Thinking about all of these types of engagements holistically will help, too. They are all interconnected in some way. Good luck!
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Thinking about all of these types of engagements holistically will help, too. They are all interconnected in some way. Good luck!
Sarah recommends the following next steps:
Nikita Lau, MSHRM
Talent/Deployment Senior Associate
2
Answers
Riverside, California
Updated
Nikita’s Answer
Hello John,
Here some tips to bring exposure to your company
1) Start with the website page, social media and specially LinkedIn as well. (this way you can interact with your audience, posts, and build your network.
2) Understand what industry your company is in- network with professionals who have been in that industry
3) Think about how you can collaborate with colleges (this builds the internship and full time opps)
4) Think locally and get involved with your community and promote your company that way.
Here some tips to bring exposure to your company
1) Start with the website page, social media and specially LinkedIn as well. (this way you can interact with your audience, posts, and build your network.
2) Understand what industry your company is in- network with professionals who have been in that industry
3) Think about how you can collaborate with colleges (this builds the internship and full time opps)
4) Think locally and get involved with your community and promote your company that way.
Don Shell
Director, Corporate Communications
25
Answers
Fenton, Michigan
Updated
Don’s Answer
Looking to get your company some exposure? Here are a few ways to help:
Understand your audience. Who do you want to know about your company? Who are your customers? What are their habits online and elsewhere? Understanding that clearly will go a long way to helping generate interest and exposure.
Understand what you're trying to gain exposure for -- and why. Is it a new product? A dynamic leadership team? Just general awareness in the marketplace? You'll need to clearly understand what you're trying to communicate.
Step up your social media strategy. Once you know the what, the why, and who you're trying to reach (and their habits), you can target your social media accordingly. Create a plan that identifies your goals, metrics (what does success look like to your leadership?), and lastly, the tactics you'll use to meet those goals. Make it consistent, and relevant to your audience.
Do you have a budget? Paid social is a good way to kick-start a campaign, but isn't a magic bullet for putting in the work, either.
Be patient. In today's media landscape, earned media rules. Do the work, but don't expect magic overnight. It takes time to grow a following, and to gain the exposure you're looking for. Good luck.
Understand your audience. Who do you want to know about your company? Who are your customers? What are their habits online and elsewhere? Understanding that clearly will go a long way to helping generate interest and exposure.
Understand what you're trying to gain exposure for -- and why. Is it a new product? A dynamic leadership team? Just general awareness in the marketplace? You'll need to clearly understand what you're trying to communicate.
Step up your social media strategy. Once you know the what, the why, and who you're trying to reach (and their habits), you can target your social media accordingly. Create a plan that identifies your goals, metrics (what does success look like to your leadership?), and lastly, the tactics you'll use to meet those goals. Make it consistent, and relevant to your audience.
Do you have a budget? Paid social is a good way to kick-start a campaign, but isn't a magic bullet for putting in the work, either.
Be patient. In today's media landscape, earned media rules. Do the work, but don't expect magic overnight. It takes time to grow a following, and to gain the exposure you're looking for. Good luck.
Michele Stockton
Analyst, Strategy & Shared Operations
2
Answers
San Antonio, Texas
Updated
Michele’s Answer
The key to the right company exposure is vision, integrity, and sustainability. You need people for each of these. To buy-in & believe the company's vision for them authentically produce the right exposure. People then trickle & sow their experiences into the world creating them to be noticed in ways other companies cannot compete with.
Kaitlin Sprong
Communications, Social Impact and Engagement Professional
3
Answers
Boston, Massachusetts
Updated
Kaitlin’s Answer
Positive reputation building comes in many forms. Externally you want to look at earned and paid media options including social media, traditional media, print, etc. You also want to elevate the senior leaders of your organization so preparing thought leadership pieces/panels go a long way to bring credibility to your company. Employee voice is also a very effective tool so catering ready made content for colleagues to post on their personal channels also helps.
Nicole Nelson
Head of Sales and Operations
29
Answers
American Fork, Utah
Updated
Nicole’s Answer
Social media is key! Make sure you have a strong online presence. One that communicates your mission and product.
Influencer Marketing is a great tool as well. Work with online influencer to promote your product to their audiences.
Influencer Marketing is a great tool as well. Work with online influencer to promote your product to their audiences.
Neha Ahlawat
Product Manager
29
Answers
Boulder, Colorado
Updated
Neha’s Answer
Some ways you can do this are -
1) Participate in conferences/events for your area, for eg tech conferences or such. This will help get your company known.
2) Network! Connect and network as much as you can, whether on social media, on LinkedIn or with partner companies. This will promote your company.
3) Try to connect in the universities and colleges that your employees are alumni of. This will promote your company among students.
1) Participate in conferences/events for your area, for eg tech conferences or such. This will help get your company known.
2) Network! Connect and network as much as you can, whether on social media, on LinkedIn or with partner companies. This will promote your company.
3) Try to connect in the universities and colleges that your employees are alumni of. This will promote your company among students.
Sandra Whitney,MBA
Digital Systems Lead
2
Answers
Saint Paul, Minnesota
Updated
Sandra’s Answer
Participating in networking events both as a participant and as a speaker creates visibility to our organization. These can be industry networks or by topic.
John Oller
Engineer, Project Manager, Quality Manager
159
Answers
Rockford, Illinois
Updated
John’s Answer
Show stories, pictures, products on LinkedIn.