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Where are the best real estate agents at ?
#real-estate #business
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James’s Answer
The best real estate agents I've worked with have all been very perceptive listeners. It isn't about closing the deal or forcing something that isn't a fit. Relationships are key because word-of-mouth plays such a big role in acquiring new business. They listen intently to their customers to understand their needs even when they are not explicitly said. They know what features to highlight and what pitfalls to avoid. It's a sales job but takes more than just selling to close the deal.
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Steve’s Answer
To be a great real estate agent, you need to have a balance of local knowledge and great people/customer service skills.
On the knowledge side, you need a thorough knowledge of your local market. You can usually get in-depth information from your local Realtor Board's website. You should also read industry news daily. Some suggestions (your local newspaper's real estate section, Inman daily email, a real estate news aggregator like www.agentnews.co, CNBC's real estate section, and Mortgage News Daily).
On the "people" side, if you're new in the career, you should look for mentorship. When I was starting out, I did this by working on a team for the #1 volume agent in my area. I learned SO MUCH. From there, after picking up lots of foundational knowledge, I started my own real estate brokerage. I built my real estate career on always being transparent and doing the best thing for my clients. Do not focus on the commission dollars you'll make, but focus on the client experience. (The paycheck will come). For example, when helping a buyer purchase property, I am walking him/her/they through the property and pointing out problems with it - not trying to give them the "hard sell." Even if it means you'll get paid later, always do this. Your clients will remember you for being honest, and they will refer you more clients in the long run.
On the knowledge side, you need a thorough knowledge of your local market. You can usually get in-depth information from your local Realtor Board's website. You should also read industry news daily. Some suggestions (your local newspaper's real estate section, Inman daily email, a real estate news aggregator like www.agentnews.co, CNBC's real estate section, and Mortgage News Daily).
On the "people" side, if you're new in the career, you should look for mentorship. When I was starting out, I did this by working on a team for the #1 volume agent in my area. I learned SO MUCH. From there, after picking up lots of foundational knowledge, I started my own real estate brokerage. I built my real estate career on always being transparent and doing the best thing for my clients. Do not focus on the commission dollars you'll make, but focus on the client experience. (The paycheck will come). For example, when helping a buyer purchase property, I am walking him/her/they through the property and pointing out problems with it - not trying to give them the "hard sell." Even if it means you'll get paid later, always do this. Your clients will remember you for being honest, and they will refer you more clients in the long run.