How do you make your business stand out and be better than the rest without doing anything crazy expensive?

LIke the last commenter said, niche is key! And as far as getting your business out there, social media can do wonders for a niche business, and it's free! Facebook, Twitter, Google+, Pinterest, etc., are all great traffic drivers to your site and a great way you to communicate what your business has to offer.

Good luck!

You need a niche. This depends on the state the product or services, and many more variables. We need small business. This would be great if you are able to open your own business.