Carlos
How do I start an advertising campaign?
I recently came across a small cafe near my home;it's nice, comfy, and sells good Coffee. The cafe is new (4-5 months) and is having trouble bringing in business ,I offered to help them market their store and they agreed. I only have the most basic understanding of what advertising means . #marketing #advertising #marketing-and-advertising #sales #social-media-marketing #digital-marketing #sales-management
9 answers
Theresa Thomas
Theresa’s Answer
Steve Swisher
Steve’s Answer
Depending upon your market, you may be able to increase your product sales by using social media (Facebook Ads, Twitter, etc.) with a following in that local area. Another great advertising tool is on premise communications (spanner sign over the front door of your store) including point of sale signage that recites a compelling product and price. I also like to promote "combo" type deals, where if someone buys a coffee that can also purchase a related item at a discounted price.
Always consider promoting a great product at a competitive price, supported by a promotion that keeps customers coming back.
Enjoy your sales growth.
Alexis Bolden
Alexis’s Answer
James Constantine Frangos
James Constantine’s Answer
Kickstarting a Promotional Drive for a Petite Coffee Shop
1. Establish Your Objectives and Pinpoint Your Audience:
Embarking on a promotional drive begins with crystalizing your objectives. Decide on the outcomes you desire from the drive, such as amplifying customer visits, escalating sales, or heightening brand recognition. Simultaneously, pinpoint your audience - for instance, coffee aficionados, lovers of snug environments, and those inclined to frequent a neighborhood coffee shop.
2. Recognize Your Distinctive Selling Point (DSP):
Each enterprise possesses a unique allure that differentiates it from its rivals. For the coffee shop you're assisting, it could be the superior taste of their coffee, the snug setting, or the custom-tailored customer service. Recognizing and emphasizing this DSP in your promotion will draw in patrons.
3. Opt for the Ideal Promotional Outlets:
Ponder over which promotional outlets would be most successful in connecting with your audience. For a petite coffee shop, possibilities could encompass social media promotion (Facebook, Instagram), local newspaper ads, leaflets handed out in the vicinity, partnerships with local influencers or bloggers, and email promotional drives.
4. Design Captivating Promotions:
Craft imaginative and absorbing promotions that effectively convey your message and strike a chord with your audience. This could involve visually striking graphics or videos that display the coffee shop's setting, special deals or discounts to lure patrons, and distinct calls-to-action urging viewers to drop by the coffee shop.
5. Allocate a Budget and Track Progress:
Set a budget for your promotional drive based on the coffee shop's financial capacity and distribute resources suitably across various outlets. It's crucial to monitor the progress of your promotions using indicators like click-through rates, conversion rates, and return on investment (ROI) to evaluate what's proving successful and make modifications as necessary.
6. Interact with Patrons and Gather Feedback:
Foster patron interaction by replying to comments on social media, organizing events or deals at the coffee shop, and actively soliciting feedback from customers about their experience. Positive word-of-mouth can be a potent business booster for a small establishment like a coffee shop.
By adhering to these steps and perpetually fine-tuning your promotional approach based on feedback and progress data, you can assist the petite coffee shop in attracting more patrons and expanding its enterprise.
Top 3 Credible Sources Used in Answering this Question:
HubSpot: HubSpot is a trusted source for inbound marketing strategies and advice on crafting effective promotional drives across various platforms.
Neil Patel: Neil Patel is a celebrated digital marketing guru known for offering valuable insights into online promotional techniques and strategies for small enterprises.
Social Media Examiner: Social Media Examiner provides insights into social media marketing trends and best practices for effectively utilizing platforms like Facebook and Instagram to promote enterprises.
These sources were referred to guarantee precise information was given in response to your query about kickstarting a promotional drive for a petite coffee shop.
Stay Blessed,
James C.
Miriam Bracamonte
Miriam’s Answer
For one, they should have a Facebook page (where they can offer promotions).
They should have a VIP rewards card that can be punched. After so many coffees, they should be able to get 1 free! They should have a Senior discount card too.
Signage: Should be large and loud and seen from any major intersection.
Offer discounts for anyone who lives in that town.
Serve the local business community and serve coffee at any of their functions for a % OFF.
Nice looking website with a downloadable discount.
Good Luck!
Charlie Forbes
Charlie’s Answer
Some good advice here. For little to no money start with online and social media. Check out the books by Gary Vaynerchuk. First what you do is analyze the customer base. Who drinks there? Teens? Young 20 somethings? Older? That there will tell what mediums needed to engage them. For teens to 20 somethings Instagram and Snapchat. Facebook for sure. The advice about being on Google and Yelp is great too.
Then if you have a budget consider traditional media. Perhaps radio and tv? Account Executives in those fields can fill you in on what they offer reaches what demographics you want to market to.
Finally word of mouth? Look at what is around this coffee shop and if there are any direct ways to market them? Is there a large office building or school? Make up some vip cards and menus with nice pictures and put those in areas around those buildings. Most business will have an office manager who might let you leave info in common area like company kitchen. In doing this look at where they're located and perhaps figure where people might be commuting too and from.
If there is a college nearby, perhaps try marketing to local clubs who need a space to hold meetings or small events? Perhaps look into bringing musicians? However some permits maybe needed for that in some places? Some coffee houses near me open their walls to local artists to sell their work and those artists have events as well that bring people in. I would think the coffee house gets a cut from of what is sold.
Brittany Joiner
Brittany’s Answer
Sophia Barberini
Sophia’s Answer
Its a neighborhood place. I would do up a pretty one-sheet and distribute it to every house/building in a 5 block radius. The other thing the store could do is offer something like free coffee with purchase of a muffin, bagel, etc for one week and see if that helps traffic. Of course, they have to be able to afford that.
Julien Schleret
Julien’s Answer
Hi Carlos,
I'm not sure if you have any budget but even if you don't there are things you can do to give more exposure to this business.
What you can do for free
Since it's a cafe, make sure the business is listed on Google Maps, Yelp, TripAdvisor etc.
Tell them to have a presence on the most popular Social Networks, I'd recommend Facebook and Instagram
What you can do with budget
For a coffee, it's going to be competitive but you could use Ads (Google AdWords, Facebook Ads)
Hope that helps!
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