6 answers
Alliyah Pilar
Student
Quezon City, Metro Manila, Philippines
1
Question
6 answers
Alejandra Zelaya
Senior Analyst
54
Answers
New York, New York
Updated
Alejandra’s Answer
Hi Alliyah!
I work in influencer and cultural marketing as a Senior Cultural Analyst. Here is a bit of what I do:
- Overall team goal: We work to "future proof" our clients by studying culture and influence to predict future trends, needs, and the evolution of society. We lean into youth culture and their needs to help companies understand what sort of brands are the ones that will survive and those that will not:
- What I do: Because I have to be an expert in all things cultural, I write weekly free articles summarizing cultural happenings. I also research and create monthly reports on more significant topics. Lastly, and because my team is so small, I manage client relationships and speak to them on developing any future customized work
-How I got here: I always knew I wanted to work in this field but wasn't sure how to get the experience needed. This led me to get ANY job in marketing I could get so that I could start building experience. I started of in social media marketing, moved to market research, and now work here!
-What other people are on my team: We have people that specialize in data, specialize in qualitative research (running focus groups and individual interviews for research) we have a designer that makes our work look beautiful, and then we have higher up staff that manage client relationships like expectation and compensation.
- What I like: I like that I don't just build ads all day. I did internship where our main goal was awareness and exposure of the client, regardless of their company, or anything else. All we cared about was showing we could create a financial return. While this is the basic of what marketing teams do, I did not enjoy it at all. I wanted to help brands strategize on how to be better, smarter, more empathetic under a hunch that doing so will actually bring business, and that is what I do now! There is so many different sort of marketing jobs that I challenge you to work within the system to find your passion and help brands in ways you personally strongly feel will work.
- What I don't like: It's challenging! Predicting future trends isn't just about guessing, it's about doing research, it's about listening to new people, it's about making sure you've thought of all the possible alternative outcomes. it can be a bit overwhelming but what helps is having my amazing team and also knowing that my work has a purpose. It's hard to feel motivated when your client is.. let's say a big pharmaceutical company, but knowing I'm helping all brands be better makes me motivated to really understanding all sub-cultures that help brands prioritize helping society all around no matter their old/previous strategy.
I hope that helped and good luck in your career!
I work in influencer and cultural marketing as a Senior Cultural Analyst. Here is a bit of what I do:
- Overall team goal: We work to "future proof" our clients by studying culture and influence to predict future trends, needs, and the evolution of society. We lean into youth culture and their needs to help companies understand what sort of brands are the ones that will survive and those that will not:
- What I do: Because I have to be an expert in all things cultural, I write weekly free articles summarizing cultural happenings. I also research and create monthly reports on more significant topics. Lastly, and because my team is so small, I manage client relationships and speak to them on developing any future customized work
-How I got here: I always knew I wanted to work in this field but wasn't sure how to get the experience needed. This led me to get ANY job in marketing I could get so that I could start building experience. I started of in social media marketing, moved to market research, and now work here!
-What other people are on my team: We have people that specialize in data, specialize in qualitative research (running focus groups and individual interviews for research) we have a designer that makes our work look beautiful, and then we have higher up staff that manage client relationships like expectation and compensation.
- What I like: I like that I don't just build ads all day. I did internship where our main goal was awareness and exposure of the client, regardless of their company, or anything else. All we cared about was showing we could create a financial return. While this is the basic of what marketing teams do, I did not enjoy it at all. I wanted to help brands strategize on how to be better, smarter, more empathetic under a hunch that doing so will actually bring business, and that is what I do now! There is so many different sort of marketing jobs that I challenge you to work within the system to find your passion and help brands in ways you personally strongly feel will work.
- What I don't like: It's challenging! Predicting future trends isn't just about guessing, it's about doing research, it's about listening to new people, it's about making sure you've thought of all the possible alternative outcomes. it can be a bit overwhelming but what helps is having my amazing team and also knowing that my work has a purpose. It's hard to feel motivated when your client is.. let's say a big pharmaceutical company, but knowing I'm helping all brands be better makes me motivated to really understanding all sub-cultures that help brands prioritize helping society all around no matter their old/previous strategy.
I hope that helped and good luck in your career!
Clarissa Fong
15
Answers
Updated
Clarissa’s Answer
I am glad to learn you are interested to find out more about marketing roles. A marketing career is interesting and exciting, and rewarding. There are quite a few roles within the discipline of marketing - marketing research, advertising, product marketing, field marketing, digital marketing, etc. And, of course, there is sales role. I would like to encourage you to learn more about marketing by enrolling into a marketing course, which will give you a basic appreciation of marketing, which includes the 4Ps of marketing - Product, Pricing, Promotion, Place, and Consumer Behaviour. And, do remember whatever you do, you need to plan your own career, keep sharpening your saw, and grow your network. It will help if you could have mentors to guide you early in your career. Good luck and have fun learning more about marketing.
Nick Botero
3
Answers
Updated
Nick’s Answer
One of the roles within a marketing department is market researcher. Researchers use several qualitative and quantitative methodological approaches to understand consumer preferences, needs, and experiences with the products and services offered by a particular company/industry.
Gloria Ortiz
Instructional Designer
845
Answers
Irving, Texas
Updated
Gloria’s Answer
Hi Alliyah,
There are a variety of jobs in marketing. What you need to do is consider what you want to do in Marketing. For some people, it is writing copy or taking images to support copy. For others it is creating the look and feel of websites, emails, print ads, billboards, or social media posts. Still others have the job of getting clients for a company or designing all of the above for clients who hire them. So there are a variety of roles from writer, photographer, website developer to sales person. Marketing is an exciting, creative, and competitive field. The ultimate job for anyone in this field is the serve the customer that they are working for. Whether it is for a for-profit or a non-profit company, the goal is usually two-fold: to raise money and raise awareness. To get more knowledge, you may want to major in Marketing to see how all of the different roles work together. Whatever you choose, your best shot at a long career is know how to do your job really well and continue to maintain your job skills and knowledge in order to stay relevant.
Good luck,
Gloria
There are a variety of jobs in marketing. What you need to do is consider what you want to do in Marketing. For some people, it is writing copy or taking images to support copy. For others it is creating the look and feel of websites, emails, print ads, billboards, or social media posts. Still others have the job of getting clients for a company or designing all of the above for clients who hire them. So there are a variety of roles from writer, photographer, website developer to sales person. Marketing is an exciting, creative, and competitive field. The ultimate job for anyone in this field is the serve the customer that they are working for. Whether it is for a for-profit or a non-profit company, the goal is usually two-fold: to raise money and raise awareness. To get more knowledge, you may want to major in Marketing to see how all of the different roles work together. Whatever you choose, your best shot at a long career is know how to do your job really well and continue to maintain your job skills and knowledge in order to stay relevant.
Good luck,
Gloria
Nathalie Chowthi
Digital Content Specialist
12
Answers
Los Angeles, California
Updated
Nathalie’s Answer
Hi!
There are so many different roles in marketing. Two key ones are digital marketing vs content/branding marketing. I have been fortunate enough to have tried both. If you are a creative person and/or like managing projects, content marketing is probably best for you. If you like numbers and having data to support the effectiveness of a campaign, then digital marketing is for you. Like others have said, there are different roles for each. But I think to narrow it down, I would suggest thinking about what interests you...creative/content or digital analytics.
Not to sway you in either direction, but digital marketing is a very valuable tool to understand. Even if you take a route that is more content driven, I would encourage you to learn about SEO, Analytics, etc. to be a well rounded marketer.
Hope this helps!
There are so many different roles in marketing. Two key ones are digital marketing vs content/branding marketing. I have been fortunate enough to have tried both. If you are a creative person and/or like managing projects, content marketing is probably best for you. If you like numbers and having data to support the effectiveness of a campaign, then digital marketing is for you. Like others have said, there are different roles for each. But I think to narrow it down, I would suggest thinking about what interests you...creative/content or digital analytics.
Not to sway you in either direction, but digital marketing is a very valuable tool to understand. Even if you take a route that is more content driven, I would encourage you to learn about SEO, Analytics, etc. to be a well rounded marketer.
Hope this helps!
Sarah Witzig
Customer Success Manager, Financial Services Industry
5
Answers
Indianapolis, Indiana
Updated
Sarah’s Answer
There are many routes you can take within the Marketing world! This is not a complete list, but here are some thoughts:
Marketing Strategy and Product Marketing - Working with other leaders in an organization to define what your organization is for your customers, the "why" behind how you operate. Based on this you can define the go-to-market strategy and the areas within Marketing that you will engage in order to be successful. Titles might include Brand Manager, Product Manager, VP of Marketing, Marketing Strategy.
Customer Experience - This could fall in other disciplines as well, but having a customer focus is very important for marketers. Using data and research to determine how your customer is behaving and what actions your company should take based on that information.
Marketing Automation - Technology is part of every discipline and it is no different for Marketing. A company will identify and understand their business needs and then have Marketing Automation teams and systems that are designed to help meet those needs. Job titles might include Marketing Automation Specialist, Marketing Automation Developer
Campaign Marketing - This includes the design and execution of "campaigns" or marketing programs that can be sent via many different channels (television, email, direct mail, website, social media, etc.)
Event Marketing - Planning for and running events like booths at tradeshows or customer events where your company can provide thought leadership and brand awareness to current and potential customers.
Content Marketing - This work is all about strategically developing stories and content that are relevant to your customer/buyer. Content creators and marketers build brand awareness by telling stories that solve problems, make lives easier, and make people feel smarter. Titles might include copywriter, designer, content marketer, communications, etc.
Social Media marketing - As you can imagine this is a fast-paced part of marketing that changes frequently with the introduction of new platforms and ways that consumers are engaging.
Paid search marketing - The search discipline has grown to be very important, as brands need to be at the forefront when consumers are using search engines to find products and services that meet their needs. There are some in-depth search algorithms that must be understood in order to develop the right ads and information to link to each keyword that could be searched for your brand.
Marketing data and analytics - There is an enormous amount of data that can be collected from consumer activity and engagement with a brand's marketing channels. There are data scientists and analysts who work to ensure this data is clean and usable, as well as actionable.
The American Marketing Association has a lot of information on their website, and this article has some helpful info: https://www.ama.org/marketing-news/marketing-job-titles/
Marketing Strategy and Product Marketing - Working with other leaders in an organization to define what your organization is for your customers, the "why" behind how you operate. Based on this you can define the go-to-market strategy and the areas within Marketing that you will engage in order to be successful. Titles might include Brand Manager, Product Manager, VP of Marketing, Marketing Strategy.
Customer Experience - This could fall in other disciplines as well, but having a customer focus is very important for marketers. Using data and research to determine how your customer is behaving and what actions your company should take based on that information.
Marketing Automation - Technology is part of every discipline and it is no different for Marketing. A company will identify and understand their business needs and then have Marketing Automation teams and systems that are designed to help meet those needs. Job titles might include Marketing Automation Specialist, Marketing Automation Developer
Campaign Marketing - This includes the design and execution of "campaigns" or marketing programs that can be sent via many different channels (television, email, direct mail, website, social media, etc.)
Event Marketing - Planning for and running events like booths at tradeshows or customer events where your company can provide thought leadership and brand awareness to current and potential customers.
Content Marketing - This work is all about strategically developing stories and content that are relevant to your customer/buyer. Content creators and marketers build brand awareness by telling stories that solve problems, make lives easier, and make people feel smarter. Titles might include copywriter, designer, content marketer, communications, etc.
Social Media marketing - As you can imagine this is a fast-paced part of marketing that changes frequently with the introduction of new platforms and ways that consumers are engaging.
Paid search marketing - The search discipline has grown to be very important, as brands need to be at the forefront when consumers are using search engines to find products and services that meet their needs. There are some in-depth search algorithms that must be understood in order to develop the right ads and information to link to each keyword that could be searched for your brand.
Marketing data and analytics - There is an enormous amount of data that can be collected from consumer activity and engagement with a brand's marketing channels. There are data scientists and analysts who work to ensure this data is clean and usable, as well as actionable.
The American Marketing Association has a lot of information on their website, and this article has some helpful info: https://www.ama.org/marketing-news/marketing-job-titles/