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What careers are in marketing?

#marketing #communication #business-management

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Candice’s Answer

Hi Macey!
There are a lot of different paths you can take in Marketing. Depending on your skillset, knowledge, and preference, you can work in a variety of fields and fill different roles. Nowadays, you could either work in traditional marketing or digital marketing. Traditional marketing includes things like television, newspaper, magazine, radio, and face-to-face advertisements. Some common job titles for traditional marketing are:
- Marketing generalist
- Community marketing coordinator
- Brand manager
- Promotions director
- Business development strategist
Digital marketing includes pay-per-click marketing, search engine optimization (SEO), content marketing, and video marketing. Some job titles for digital marketing are:
- Social media manager
- SEO specialist
- Digital brand manager
- Paid-media specialist
- Content marketing specialist
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Dupre’s Answer

Hi Macey, there are many types of careers in Marketing.
If you enjoy writing and working with TV and newspaper media agencies, public relations could be a fit.
If you enjoy technology, Search Engine Optimization (SEO) - getting a company at the top of a Bing or Google search - or social media management could be a fit. Geofencing and microtargeting customer groups (age, income, users of one social media channel) would also be interesting.
If you enjoy working with data to create potential customer profiles and reaching these groups, customer relationship management (CRM) and market analytics could be a fit.

If you take time to understand what excites you about getting messages out to others to buy or advocate for a product or cause, while also understanding the type of skills it involves, that could help you figure out what to do. Also, internships and job shadowing are great ways to figure out what you DO like and what you DO NOT like.

Dupre recommends the following next steps:

Internships
Job Shadowing someone in the field
Meeting with professors and alumni to find out what they do and why they enjoy it.
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Santosh Kumar’s Answer

There are many roles to do in marketing which includes traditional jobs like TV, Radio, etc. The role you chose depends on your skill set. Based on it you can various careers like sales, consumer behavior, competitor analysis, market research, creative, etc. Below are the roles that you might pursue as digital marketer.

Marketing Specialist
Social Media Manager
Search Engine Optimization Specialist
Email Marketing Manager
Web Content Writer
Web Producer
Product Manager
Marketing Analyst
Advertising Coordinator
Advertising Manager
Public Relations Manager
Brand Manager
Media Buyer
Chief Marketing Officer
Digital Marketing Manager
Digital Marketing Director
eCommerce Manager
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Fran’s Answer

Hi Macey,
There are many careers in Marketing as ultimately all businesses (no matter how small or large) require some type of marketing/sales teams. If Marketing is of interest to you, I would think about two things:
- Whether your interest is B2B or B2C
- Whether you want to work for a small or large organisation
- Whether there's a specific area of Marketing you'd like to specialise in (i.e. social media, email, digital) or you'd like to have a broader role
All of the above would narrow down where you'd like to go next and the scope of the opportunity. For me, for example, I wanted to work in a medium-large organisation that offered opportunities and sizeable Marketing budgets and I wanted to keep my first graduate role as a broad Marketing role to learn as much as possible. Therefore I specialised in Field Marketing.
Hope that helps!
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jennifer’s Answer

Holding a marketing degree opens up a wide range of exciting career opportunities for you. You can delve into the dynamic field of digital marketing or manage brands. You could also explore market research, create compelling advertising campaigns, or work in public relations. Sales is another viable path, as is developing content strategies or managing social media platforms. Whatever path you choose, your marketing degree will equip you with the skills needed to excel.
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Bridget’s Answer

Marketing degrees can give you careers in all fields, from food service to tech - all companies need marketing. The true question is what type of marketing you want to be part of - are you interested in design or written (communication) or management of marketing. Generally, a mareting degree will get you into "marketing" i.e. creating advertising you will need to research what courses you will need with your college counselor to acheive that. I would suggest you discuss with your counselor what type of marketing you want to acheive so you can properly decide what courses will be most helpful to you as a marketing student. If you want to manage marketing, a business degree would be more helpful than a marketing degree, if you are into the art work your degree may be better served in the arts.
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Verena’s Answer

Hi,

there are many different ones..
A few are:
Market Research Analyst.
Search Engine Optimization (SEO)
Pay-per-Click Advertising (PPC)
Digital Marketing Analyst.
Content Writing.
Graphic Design.
Social Media Marketing Manager.
Product Marketing Manager.

I think you should try to start in a field that interests you and then keep developing more skills.

Good luck!
Verena
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