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What are some steps to help me down the road in the marketing department that I can take now.
I am a high school Junior student trying to learn more about entrepreneurship especially marketing at the moment. Thanks! #marketing
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8 answers
Updated
Randy’s Answer
Hi Kevin. Marketing is a very dynamic field that ties well with entrepreneurial ventures (sales and promotion drive revenue). I would suggest that you look into the various marketing disciplines (research, sales, advertising, interactive/online, strategy, creative, etc.) via online articles to explore if you prefer the quantitative or qualitative disciplines. This will help you hone in on potential future coursework. There are also some classic “Guerilla” books by Jay Conrad Levinson that give a tactical approach to various marketing disciplines. Best of luck! Randy
Updated
Chris’s Answer
Hello Kevin:
Marketing is an essential component for entrepreneurs. The need to develop rich and detailed market plans that define your target market and target audience is critical to your success. There are great free and nominal cost material available that will help you sharpen your skills and increase your knowledge of how employing marking concepts to your business will increase sales and help your business grow.
There is a wealth of material you can find for free on YouTube. Depending on the type of entrepreneurial endeavor you are looking to pursue, you can find social media marketing, content marketing techniques, and corporate marketing approaches. I recommend Simon Sinek, Stacy Durand, or Erin Berman. This is a good start, but explore, and find what works best with your product and your personality.
If you want to get some detailed training and possible certifications, LinkedIn has good training programs in marketing. You will have to pay to join their training, however, they do give you a “one-month free trial” so you can expand your knowledge quickly.
If you want to take some deeper dives with books, I recommend some of the used book sellers online to keep your cost low. You can get hardcover books cheep. I would recommend Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim, The Wedge: How to Stop Selling and Start Winning by Randy Schwantz, and This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. These books will give you unique views of marketing and how they can positively impact your business.
Good luck on your future business Kevin!
Marketing is an essential component for entrepreneurs. The need to develop rich and detailed market plans that define your target market and target audience is critical to your success. There are great free and nominal cost material available that will help you sharpen your skills and increase your knowledge of how employing marking concepts to your business will increase sales and help your business grow.
There is a wealth of material you can find for free on YouTube. Depending on the type of entrepreneurial endeavor you are looking to pursue, you can find social media marketing, content marketing techniques, and corporate marketing approaches. I recommend Simon Sinek, Stacy Durand, or Erin Berman. This is a good start, but explore, and find what works best with your product and your personality.
If you want to get some detailed training and possible certifications, LinkedIn has good training programs in marketing. You will have to pay to join their training, however, they do give you a “one-month free trial” so you can expand your knowledge quickly.
If you want to take some deeper dives with books, I recommend some of the used book sellers online to keep your cost low. You can get hardcover books cheep. I would recommend Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim, The Wedge: How to Stop Selling and Start Winning by Randy Schwantz, and This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. These books will give you unique views of marketing and how they can positively impact your business.
Good luck on your future business Kevin!
Updated
Kelly’s Answer
Hi Kevin,
I'd recommend keeping on top of latest trends in various marketing disciplines via podcasts, blogs and videos, and highly recommend interning or working (possibly for free if needed to gain experience) for a small business or startup. Hands-on experience is a great learning opportunity.
All the best!
I'd recommend keeping on top of latest trends in various marketing disciplines via podcasts, blogs and videos, and highly recommend interning or working (possibly for free if needed to gain experience) for a small business or startup. Hands-on experience is a great learning opportunity.
All the best!
Updated
Tess’s Answer
Hi Kevin,
Marketing is a wide field. Perhaps a good starting point is narrowing based on your interests. For example, if you like digital and do a lot in this space, you might consider digital marketing. You'd be surprised how much you're already doing that is in this field - such as social marketing.
An internship is also a good start, getting hands-on experience and learning how to work with a team.
Good luck!
Marketing is a wide field. Perhaps a good starting point is narrowing based on your interests. For example, if you like digital and do a lot in this space, you might consider digital marketing. You'd be surprised how much you're already doing that is in this field - such as social marketing.
An internship is also a good start, getting hands-on experience and learning how to work with a team.
Good luck!
Updated
Dani’s Answer
Hi Kevin,
Marketing is heavily involved in digital advertising. It's important to know how to read and understand analytics in order to see how well or poorly your advertisements are performing. Google has an Analytics certification you can get online which would be a great start for you. They have different certifications depending on your expertise level. I'd suggest starting with the basics, as I think you'd impress anyone who hires you knowing you already have that certification.
Hope this helps!
Dani
Marketing is heavily involved in digital advertising. It's important to know how to read and understand analytics in order to see how well or poorly your advertisements are performing. Google has an Analytics certification you can get online which would be a great start for you. They have different certifications depending on your expertise level. I'd suggest starting with the basics, as I think you'd impress anyone who hires you knowing you already have that certification.
Hope this helps!
Dani
Updated
David’s Answer
If you want to start preparing for professional life while still in high school, there are plenty of things you can do to get a leg up. The one that has proven more beneficial to me has been staying on top of the latest trends and strategies. Whether you read blogs, watch videos or listen to podcasts, it is extremely valuable to hear what the pros are saying and what the latest thoughts are on the marketing discipline. Since things change so often, the ones who do best are the ones who are up on the latest.
Another tip that you probably won't hear many places; learn psychology. Marketing is just an understanding of human behavior; feelings and emotions are the driving forces for their behavior and an understanding of how people think and feel - and therefore how they act - will make you a better marketer.
Another tip that you probably won't hear many places; learn psychology. Marketing is just an understanding of human behavior; feelings and emotions are the driving forces for their behavior and an understanding of how people think and feel - and therefore how they act - will make you a better marketer.
Updated
Arti’s Answer
Hi Kevin,
In addition to the elective courses related to Marketing that you might be taking in your high school, I would recommend looking at some of the courses you can attend at a local community college. Try to join clubs in your high school that will give you opportunities to develop your leadership skills. Consider joining a DECA high school chapter, or talk to a DECA advisor at your high school. Create your resume and approach local businesses for internship or volunteer opportunities. Go to your public library and read beginner-intermediate level books on Marketing and Entrepreneurship.
Hope this helps. Wish you all the best!
Learn more about DECA and join a high school chapter: https://www.deca.org/high-school-programs/
In addition to the elective courses related to Marketing that you might be taking in your high school, I would recommend looking at some of the courses you can attend at a local community college. Try to join clubs in your high school that will give you opportunities to develop your leadership skills. Consider joining a DECA high school chapter, or talk to a DECA advisor at your high school. Create your resume and approach local businesses for internship or volunteer opportunities. Go to your public library and read beginner-intermediate level books on Marketing and Entrepreneurship.
Hope this helps. Wish you all the best!
Arti recommends the following next steps:
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SEAN’s Answer
Build self confidence, marketing is a dynamic and vast field as many have already noted. It's crowded by know-it-alls and folks with crazy amounts of experience. So being self-aware and confident in your knowledge and abilities is an absolutely crucial skill. You need to know when you can add value and speak up, and also when someone else may know something beneficial who may not be engaged in your process.
Of course what these other folks have said is also true, find an area of interest and dive in.
Of course what these other folks have said is also true, find an area of interest and dive in.