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what are the best copy writing examples?

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Salvatore’s Answer

Hi Zeeshan, check these campaigns:

1) "Think Small" Volkswagen
2) "We try harder" Avis
3)"White out of Red" Economist
4) The Chivas Regal campaign created by Neil French
5)"Real Men of Genius" Budweiser
6)"It's like milk but made for humans" Oatly
7)"Think Different" Apple
Thank you comment icon Thanks, can't wait to put this advice into action! Zeeshan
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Grace’s Answer

Hi Zeeshan! Salvatore offered a great list of marketing campaigns that required spectacular copywriting skills, and I am impressed with this list.

I'd also like to add that if you're looking for an example of copywriting, go to the website of a product that you're considering purchasing. There are ample examples of copywriting on these websites -- product listings, sales announcements, mission statements, career listings, and the blurb trying to get you to sign up for their email list. All of these little pieces on a single website require the talents of a copywriter trained in the art of writing and the voice of the company.

Copywriting is everywhere! And it's an often looked-over career, but every company needs them.
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Mark’s Answer

Early in my career I had the opportunity to work with several companies in the Direct Response Marketing industry. These companies lived or died by their copywriting. This was a time in late 1900's/early-2000's when the internet was just being introduced and companies were finding their voice for the new digital age.

You would see direct response businesses sending web users to their websites with long-form sales copy that would leverage several key elements: Attention grabber (get you to click and read), connection through story, common ground (here is where you are), benefits (here is where you will be by using our product/service), credibility, and call to action (here's what you need to do next). If anyone is interested in copywriting I think looking at direct response marketing will help.

Here are a few direct response marketers that I learned from early in my career. You might find some of their work useful:
Dan Kennedy
Gary Halbert
Clayton Makepeace

If you are able to master copywriting it can be one of the most lucrative skills around!!
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