1 answer
Hope
Student
Ball Ground, Georgia
5
Questions
Asked
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Is it a struggle when putting a game on market?
After coding and making a game when you put it on market is it hard to get people to play the game if so how do you deal with it?
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1 answer
Michael Christensen-Calvin
Founder at Hodgepodge Games
7
Answers
San Francisco, California
Updated
Michael’s Answer
Its very difficult to get people to play your game.
The most straightforward way to get people to play your game is to throw money at it. Buy advertisement space for your game, that will reliably get you new users, but only a small number of those people may stay with your game over time.
The other way is through word of mouth/social media. This is more complicated and hard to do well.
You should have social media presence so that you have an audience of people wanting to try your game when you announce it. This means not jsut having a twitter account and posting when you launch, but being an active member in the game community through that account, and frequently posting updates of your game progress so that anyone who is invested will stay connected. You can use twitter/facebook/tiktok/whatever, the point is that you need to get people interested in your game. You could even stream your game or maybe even stream the development of your game so that people know what to expect.
Basically, outside of the .0001% of games that magically go viral, in order to get people to play your game, you need to either do the legwork to get people to play your game by being telling people about it, or throw money at the problem (or both if you can afford it). Most AAA game studios spend as much on marketing their game as they did to actually make it in the first place.
The most straightforward way to get people to play your game is to throw money at it. Buy advertisement space for your game, that will reliably get you new users, but only a small number of those people may stay with your game over time.
The other way is through word of mouth/social media. This is more complicated and hard to do well.
You should have social media presence so that you have an audience of people wanting to try your game when you announce it. This means not jsut having a twitter account and posting when you launch, but being an active member in the game community through that account, and frequently posting updates of your game progress so that anyone who is invested will stay connected. You can use twitter/facebook/tiktok/whatever, the point is that you need to get people interested in your game. You could even stream your game or maybe even stream the development of your game so that people know what to expect.
Basically, outside of the .0001% of games that magically go viral, in order to get people to play your game, you need to either do the legwork to get people to play your game by being telling people about it, or throw money at the problem (or both if you can afford it). Most AAA game studios spend as much on marketing their game as they did to actually make it in the first place.
Thank you so much this helped with with later problems I may run into!
Hope