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what classes do I have to take to be a Search Marketing Strategists?

what classes should I take the first year

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Thank you comment icon If you are ever unsure of what classes to take in college, you can talk to your college advisor. Your advisor can help you decide which classes might be best for you. Talking to your advisor is free, and you can email or call to schedule an appointment with them. Ashley H.
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anahi’s Answer

Becoming a Search Marketing Strategist typically involves a combination of education, practical experience, and staying updated on industry trends. While there isn't a specific set of classes that universally guarantees a role as a Search Marketing Strategist, there are relevant subjects and skills that can enhance your qualifications. Here are some classes and areas of study to consider:

### **1. Marketing and Advertising:**
- Take courses that provide a foundational understanding of marketing principles, consumer behavior, and advertising strategies.

### **2. Digital Marketing:**
- Specific classes in digital marketing cover various online channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, and email marketing.

### **3. SEO Fundamentals:**
- Gain a deep understanding of Search Engine Optimization (SEO) principles. Courses in SEO cover topics such as keyword research, on-page optimization, and understanding search engine algorithms.

### **4. PPC Advertising:**
- Learn about Pay-Per-Click (PPC) advertising, which involves platforms like Google Ads and Bing Ads. Understanding how to create effective ad campaigns is crucial for a Search Marketing Strategist.

### **5. Analytics and Data Analysis:**
- Classes in analytics and data analysis are essential. Google Analytics and other analytics tools are commonly used in search marketing to measure campaign performance and make data-driven decisions.

### **6. Content Marketing:**
- Content is a crucial aspect of search marketing. Courses in content marketing can teach you how to create content that aligns with search engine algorithms and user intent.

### **7. Web Design and User Experience (UX):**
- Understanding the basics of web design and user experience is valuable for optimizing landing pages and ensuring a positive user journey.

### **8. Social Media Marketing:**
- While not directly related to search marketing, social media can impact overall digital strategies. Classes in social media marketing can provide a broader perspective on digital marketing channels.

### **9. Marketing Strategy:**
- Courses that cover overall marketing strategy help you understand how search marketing fits into broader marketing plans and business objectives.

### **10. Mobile Marketing:**
- As mobile devices play a significant role in online searches, understanding mobile marketing principles is beneficial.

### **11. E-commerce Marketing:**
- If applicable, consider courses on e-commerce marketing, especially if you plan to work in industries where online sales are a significant focus.

### **12. Industry Certifications:**
- Pursue industry certifications such as Google Ads Certification or Bing Ads Accreditation. These certifications demonstrate your proficiency in using specific advertising platforms.

### **Internships and Practical Experience:**
- Beyond classes, gaining practical experience through internships or hands-on projects is crucial. This allows you to apply theoretical knowledge in real-world scenarios.

Remember, the digital marketing landscape evolves rapidly, so ongoing learning and staying updated on industry trends are essential for a successful career as a Search Marketing Strategist. Additionally, networking within the industry and participating in relevant communities can provide valuable insights and opportunities.
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Wendy’s Answer

Some beginner level classes are marketing, digital marketing, search engine marketing (SEO), strategic marketing, and advertising. Have fun and good luck!
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Andrew’s Answer

First I would take some courses to learn the basics of how the web/internet works. Anything regarding SEO, Social Media, Front End Coding (html/css) will give you a solid foundation to how organic/paid search works.

Google also has free classes/certification that you can post to your resume/online profile. Fundamentals and more intense courses based on what apps you are interested in.
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Lauren’s Answer

Stephanie,

Usually your first year in college is filled with pre-requisite classes. Depending on your college, there may be other classes you can take within your designated degree. It would be good for you to take marketing classes your first year to make sure that you want to continue in the Marketing career path.
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