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Which degree I should chose?

I have to choose between two colleges. College 1 offers me a Bachelor in Marketing with a minor in Business Management, and College 2 is offering an associate in Digital Marketing/advertising and Public Relations. They are both great schools and I don't which one would bring me closer to my desired field.

I want to work in everything related to the web 3.0 and blockchain industry, especially in the advertisement sector and marketing campaigns on social media. I also want with the help of m y degree to open a business later in this field. Which college could ideally get me there?

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Subject: Career question for you

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Jim’s Answer

Like David, I can offer a limited response in hopes it can provide you with some useful considerations to think over. A Marketing Degree at College 1 is likely to be a generalized degree, covering multiple aspects of the marketing field. This is beneficial in that it gives you a foundation to work from in pursuing a marketing job but it does not go in depth in any one area. You can most likely structure your classes to concentrate in digital marketing but that's different from majoring in it. Business management, BTW, is also a generalized degree. That's not necessarily a bad thing but it seems you know the direction you want to go in and may prefer programs that bring you more directly to your objective. This brings us to College 2. A Digital Marketing Degree seems to be much more directly in line with your career aspirations. What you should consider, IMO, is what importance you place on your choice of minors. Is business management more important to you than public relations? What aligns better with your career options? Are you planning to work at a marketing or a fintech firm or start your own business? These will affect your choices. Also, you can land a job with an Associate's Degree; would you consider that to gain experience while continuing your schooling or do you plan to wait until you earn your 4 year degree? The short answer is it's up to you, based on what you think your approach will be. I wish you the best no matter what you choose!
Thank you comment icon Thank you, Jim for the advice. Kadiatou
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Sadi’s Answer

If you have a love for technology, I recommend the digital marketing route. As a business management position, you are probably going to start out working for a business nearby working a 9-5 helping customers. If you go the marketing route, you can have so many opportunities. You could go be an UX-UI designer that doesn’t take much school and you can make up to $100,000 a year. Or you could work with a bank or a coding company helping with finances and help find ways to develop their websites by working with web designers. I think there are many opportunities with marketing and if you go that route, you are still going to be required to take some business classes that if you were to create your business after college, you would be able to do that. You don’t even have to go to college to start your business.
Thank you comment icon I appreciate your support, Sadi Kadiatou
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Ezekiel’s Answer

Beyond career aspirations, you may also wish to take into consideration of both colleges' cultural and social norms, and decide which is a better fit for you. I had two college classmates who decided to transfer back to their home states' colleges after our freshman year, so as to be closer to home, family or friends. I am not saying you should stay in state or close to home, but going to college is a big decision for everyone. At the end of the day, you should be in an education institution that you feel supported and at ease. You will then be able to pursue your academic and career aspirations, and perform to your fullest potential. Perhaps, taking a trip to both colleges' campus or speaking with friends/alums/student ambassadors from the colleges would help you make a more informed decision.
Thank you comment icon Thank you, Ezekiel! Kadiatou
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david’s Answer

In fairness, I don't think there is enough information here for anyone to pick one school over another. What I did infer is that college 1 provides a 4-year degree, while college 2 offers a 2-year degree. On that alone, I would lean toward college 1 for a more thorough study of the topic. Skills for web use and digital marketing might still be available to ensure you're aware of where they fit in the marketing environment. Generally, a 4-year degree in marketing and business would serve you better in starting your own business. But please take these comments for the limited awareness that I have of the two schools. I wish you the best.
Thank you comment icon I forgot to add that it was a community college that has an admission agreement with a 4-year college, I would start with a degree in Digital Marketing and finish with a B.A in Advertising and Public Relations. Thank you for your comment. Kadiatou
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TRAVIS’s Answer

I would suggest considering where you want to work and who you know. Location and your connections will be a great way to help guide your career. If you dont care about either one, consider other factors. How much do you want to get paid? Glassdoor and indeed.com can shed light on the starting pay for some of those roles. While enrolled in whatever school you choose be sure to try to get into an internship with a company you like. That will be a great foot in the door for when you graduate.
Thank you comment icon I appreciate you taking the time to answer this. Kadiatou
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Tam’s Answer

The educational path you take will depend on your overall career goals. I would recommend researching the job title/job description you would like to have when owning your own business. Once you know the job title, I would recommend researching the educational requirements it takes to have that job title. Typically a four year college degree gives you more of a well rounded education however if it is a trade or particular skill you are trying to earn an associates degree could be better. Networking with other individuals in that career field or job shadowing can provide additional information. If you don't know anyone who works in the career field, I would recommend reaching out to the HR department of local businesses that have the job you are looking for and see if you can schedule a time to talk with experts and shadow them for a day. This should help with developing an overall career path and goals for the future.
Thank you comment icon Thanks, can't wait to put this advice into action! Kadiatou
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Rebecca’s Answer

Thank you for your question. I am glad to hear you career aspirations.
If you are interested in blockchain and web3.0, the Digital Marketing/advertising and Public Relations course seem more suitable to you. However, I have observed that it is an associate degree compared to another one. Having said that, you can explore the path to continue your study to achieve undergraduate degree.
On the other hand, consider you have the wish to run your own business, I suggest you can take the management courses as well. You can consider to take the Master of Business Administration degree after working for a few years. You better to work in the industry upon completion of your undergraduate degree to understand the business model and establish people network in the indsutry.
Hope this helps! Good Luck!
Thank you comment icon Rebecca, thank you! Kadiatou
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Cece’s Answer

Great question, but similarly to other answers, I want to remind you to consider that your experience on campus is just as important as the final degree you achieve. You will gain life experience that is irreplaceable. You never know what you might decide after you get into the program!
Thank you comment icon This was super helpful, thank you! Kadiatou
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