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What are the pros and cons to content creating?
Angel, age 19
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Erica’s Answer
This all really depends on your objective. Whether you're creating content for clients/brands, to build your own brand, or just for fun - they all have pros and cons.
Things to think about :
- Who are you developing this content for? Remember if this is for a brand or for a company you will have to remember who has the ultimate decision on what gets posted - so creatively you may feel restricted.
- Cost: content creation can be as easy or complicated as you want it to be pending your equipment and format - the ultimate factor in controlling the development is the cost. What is your budget, and what restrictions are you subject to such as music or photo usage rights?
- Longevity: Content online will live forever somewhere - so just remember whatever content you post could be positive or negative in the future. You also have to make sure you are relevant enough otherwise you won't be relevant enough
- ROI/KPIs : What is your ultimate objective and how will you be measured in the future? Whoever will ultimately own the content will want to measure its success. You should establish benchmarks for return on investment/key performance indicators - so you can decide if you want to change your approach/strategy.
Things to think about :
- Who are you developing this content for? Remember if this is for a brand or for a company you will have to remember who has the ultimate decision on what gets posted - so creatively you may feel restricted.
- Cost: content creation can be as easy or complicated as you want it to be pending your equipment and format - the ultimate factor in controlling the development is the cost. What is your budget, and what restrictions are you subject to such as music or photo usage rights?
- Longevity: Content online will live forever somewhere - so just remember whatever content you post could be positive or negative in the future. You also have to make sure you are relevant enough otherwise you won't be relevant enough
- ROI/KPIs : What is your ultimate objective and how will you be measured in the future? Whoever will ultimately own the content will want to measure its success. You should establish benchmarks for return on investment/key performance indicators - so you can decide if you want to change your approach/strategy.
Updated
Audrey’s Answer
Content creation is a great way to get your career started/develop your portfolio. Whether you go the independent creator route, or choose to go the agency/corporate route, there are many ways to use content in your career.
A few pros/cons:
Pros:
- Content is very versatile. At the core, content is generating/managing copywriting, images, video. Each of these can be leveraged in a variety of career types, such as advertising, print media, or for a variety of digital marketing types (SEO Search Engine Optimization, web content creation, social media, etc). You can find a content career in almost any industry as a result of this versatility.
- Ease of entry. You can generate content for free using blogs or social media. This is a great way to start building your portfolio now, while you are early in your career/looking to start your career.
- If you are a creative/artsy person, but want to work more in a corporate setting, this is a great way to use your skills/interests in that type of setting.
Cons:
- Content creation can be competitive. Since there is so much content being created and distributed at a given time, it can be challenging to make something that stands out and gains traction.
- Content trends are ever-evolving. Generally speaking, you will have to stay up to date on what content trends perform best. This is especially the case for social media and SEO. You have to be willing to flex/adapt to a changing environment so your content stays relevant.
- Content as an industry is fairly new. As such, job titles that revolve around content can vary from company to company. In my experience, it can be an umbrella term for writing copy, managing a blog/social media channels, managing copy for a website. You may need to wear many hats in your role as you may be seen as a one size fits all content professional.
- Be careful to find a role with a healthy work/life balance. Especially if you work as a creator of content, there can be a lot of pressure to churn out quality content in large volume with little time.
A few pros/cons:
Pros:
- Content is very versatile. At the core, content is generating/managing copywriting, images, video. Each of these can be leveraged in a variety of career types, such as advertising, print media, or for a variety of digital marketing types (SEO Search Engine Optimization, web content creation, social media, etc). You can find a content career in almost any industry as a result of this versatility.
- Ease of entry. You can generate content for free using blogs or social media. This is a great way to start building your portfolio now, while you are early in your career/looking to start your career.
- If you are a creative/artsy person, but want to work more in a corporate setting, this is a great way to use your skills/interests in that type of setting.
Cons:
- Content creation can be competitive. Since there is so much content being created and distributed at a given time, it can be challenging to make something that stands out and gains traction.
- Content trends are ever-evolving. Generally speaking, you will have to stay up to date on what content trends perform best. This is especially the case for social media and SEO. You have to be willing to flex/adapt to a changing environment so your content stays relevant.
- Content as an industry is fairly new. As such, job titles that revolve around content can vary from company to company. In my experience, it can be an umbrella term for writing copy, managing a blog/social media channels, managing copy for a website. You may need to wear many hats in your role as you may be seen as a one size fits all content professional.
- Be careful to find a role with a healthy work/life balance. Especially if you work as a creator of content, there can be a lot of pressure to churn out quality content in large volume with little time.
Updated
Byron’s Answer
+1 to what's already been posted here, but I'll just say that in my experience, content creation can be a very mentally, emotionally, and physically exhausting craft depending on who your audience or clients are. Be prepared for many, many, many iterations in a short time; be prepared to create lots and lots of content; be prepared to create a personal brand and your online persona to stand apart from a sea of competition.
But also!!
Be prepared to be very fulfilled if making art satisfies you. Be prepared to find community online and meet others who like the kinds of content you're creating.
But also!!
Be prepared to be very fulfilled if making art satisfies you. Be prepared to find community online and meet others who like the kinds of content you're creating.