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How could I grow a bigger community online?

I want to get advice on how to grow a bigger community because I want to be able to make my own brand but I know I have to start somewhere.

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Christina’s Answer

Hi Kevin!

I am not an influencer, but I am answering to give you some ideas on how to further your research.

I encourage you to look into Marketing and developing your understanding of the different methods and strategies used in marketing. So often we think of influencers and associate that with posting on social media. There are a set of skills that influencers and brand experts have that allows them to reach a vast number of people.

Have you heard of Coursera.org? You should look into taking a marketing course on there. Google has several courses targeting individuals seeking careers in marketing, one being: "Foundations of Digital Marketing and E-commerce." There are many, many more that you should consider.

Again, I am not an expert in this field, but hoping this gives you some direction!
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Sophie’s Answer

hi - sounds like a great idea to advance this in readiness for building/launching your own brand... In addition to taking some training (as Christina suggests) I'd also think about:

- identifying some people whose online work inspires you - follow them and research how they started out

- looking at strong brands in the area you're interested in and researching their origin and growth - what do they do that triggers growth, what mistakes have they made that has caused shrinkage

So much information is available through social media and online that you can use that research alongside more structured learning. Being targeted is going to help you to retain focus - as the volume could otherwise be overwhelming. Good luck.
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Madi’s Answer

Hello Kevin,

I believe a fantastic method for creating a thriving community is by harnessing the power of social media to connect with like-minded individuals! Platforms such as TikTok and Instagram offer the perfect opportunity to discover content tailored to your interests through the use of hashtags. For instance, if your goal is to establish a community of sneaker enthusiasts, you can craft engaging posts about sneakers and actively participate in conversations on others' sneaker-related content. As you continue to interact with fellow sneaker lovers, they will reciprocate, ultimately leading to a robust and flourishing community.

Wishing you the best of luck!
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