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how could I start a brand while in school?

I want to be able to start a clothing brand and I already have a couple of designs in mind.

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Alexa’s Answer

Hello Kevin,

I'm genuinely impressed to learn that you're taking on a side project while studying - it's truly commendable.

Whether you're planning to design and produce your own clothes or partner with a supplier, the crucial factor will be ensuring your product is high-quality and satisfies the demands of your target audience.

With a superior product, you'll find that marketing it becomes less of a challenge.

To kickstart your sales, consider starting local - deliver to nearby locations, participate in local fairs, and utilize parcel services for wider reach.

Leverage Canva and Chat GPT for creating engaging promotional materials. Your task will be to craft an appealing slogan and a catchy brand name.

And remember, as your business begins to expand, don't hesitate to ask for assistance and delegate tasks. You're now an entrepreneur!
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Clint’s Answer

Hi Kevin!

Great thought and I would possibly think about your personal brand or how you would like to trademark yourself? You can create quick visual slogans/logos, etc. using such platforms as Canva or apps. like Vintage Logo. Start with something you're passionate about such as you in and of itself, and spiral it out. I do believe with technological advances and various integrations of cyber protocols; that your professional and personal brand digitally/web-based will be important but will also have layers or nodes.

Long winded; what are you passionate about? What core values do you believe in? How could/can you represent that in a creative manner or better yet a more abstract fashion? You're surrounded by brands as well, so research how huge brands such as Nike/McDonald's came about, what was their thought process, or additionally how do large marketing/branding agencies approach their process.

I know this is a bit of a ramble, and not my typical approach; but a creative topic requires a more open/creative response. I personally even add a signature I designed and/or my initials to resumes/emails, etc. Adds a subtle component that is often rememberable. Thanks!

Clint
Thank you comment icon Thank you, Clint! Kevin
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