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How can I bring in more customers for my small hair business?

My hair business is slow I don’t really have a lot of clients .

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Katie’s Answer

Attend local networking events in your area, offer referral incentives to your current clients recommending your services, share photos of your work on social media, offer specials to get people in your chair and then hopefully transition them into long term clients. Look into opportunities to make connections with other people in the beauty industry that don't compete with you and discuss reciprocal marketing options (having your cards put out in their shop etc.)
Thank you comment icon I'm excited to put your great advice to good use! jojn
Thank you comment icon Thank you for giving me advice. dea
Thank you comment icon Thank you so much, Katie! Janiya
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Roger’s Answer

Word of mouth is a great way to build clients. Ask your current happy clients to refer their friends and family to you. Ask their friends and family to say ‘so and so’ referred me. You would then give ‘so and so’ a referral discount on their next visit. This offers loyal clients a repeat discount while they say great things about you to others.
Thank you comment icon Thanks for the advice. Janiya
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Katherine’s Answer

You'll want to try to make contacts with 5 potential clients each weekday, however you have to brainstorm to make that happen. Join Facebook groups for your town or your interests or whatever, to get in touch with more people who might be discussing things like hair and stylists local to you.

You can also check out this workbook for more ideas.

https://www.churchofjesuschrist.org/bc/content/ldsorg/topics/self-reliance/2017/14678_sgmb_book_eng.pdf?lang=eng
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Patricia’s Answer

Invest in your communication channels, it is worth the money to have an up-to-date, modern, easy to use website so that your hair business is the first one that people click on in the area to book appointments. Make it easy to use and simple to book appointments to draw in clients.

Utilise social media e.g tik tok, facebook, instagram and organise a few giveaways to gain traction. Post regularly of your clients results to encourage people to come.
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Nikolaos’s Answer

Hi Janiya!

I hope you're fine. Please allow me to add some additional ideas:

1. If possible, differentiate your business by using and promoting eco-friendly and organic hair products.
2. Try to partner with local fitness centers or gyms to offer hair care packages for their members.
3. Check if you can create attractive package deals for special occasions, such as proms, weddings, etc
4. A blog or podcast with hair care tips, trends and styling advices would also be useful to raise the awareness of your business
5. What about offering mobile hair services for busy clients who prefer the convenience of getting their hair done at home or their workplace?

Hope that helps! Good luck!

Best regards,
Nikolas
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Warisha’s Answer

To attract more customers for your small hair business, employ a comprehensive digital marketing strategy. Establish a strong online presence through platforms like Facebook and Instagram. Invest in targeted advertising campaigns to reach potential customers who align with your target audience. Develop a distinctive brand identity that sets you apart from competitors. Provide exceptional customer service, incentivizing referrals from satisfied clients. Collaborate with local influencers to amplify your reach and credibility. Implement targeted promotions and special offers to entice new customers and encourage loyalty. By combining these professional tactics, you can enhance your customer acquisition and business growth.
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