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I am having several struggle about online job opportunities from outside of the world. I feel difficult when I choose my personal project relate to marketing. I want to deep down into the content marketing topic. But I don't know how to start it:(( I tend to use that project in order to put it into my portfolio.

I'm Hoang Anh.I am currently studying at a high school in Vietnam. A few months ago I got quite interested in marketing and started digging into it.
After researching for a while, I am most interested in the content marketing topic.
But after learning it, I don't know how to practice it anymore.
It could be starting a personal project or a volunteer organization, for example.
But these 2 are quite vague and it requires many things I don't have, such as CV.
I want to start my career as a content marketing writer
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Subject: Career question for you

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Robert’s Answer

It's great to hear that you're interested in content marketing and want to work on a personal project to build up your portfolio. Here are some steps to help you get started: Define Your Goals: Before diving into any project, it's essential to clarify your goals. Ask yourself what specific aspects of content marketing you want to focus on, what skills you want to develop, and what you hope to achieve with this project.

Research and Learn: Content marketing is a vast field with many sub-topics, including SEO, copywriting, social media, email marketing, etc. Take some time to research these different areas and see which ones resonate with you the most. Identify the skills and knowledge you need to gain to excel in your chosen area.

Choose a Niche: In content marketing, it's often helpful to specialize in a particular niche or industry. This allows you to build expertise and become known as an authority in that area. Think about industries or topics that interest you and align with your skills.

Identify Target Audience: Determine the target audience for your content marketing project. Understanding your audience's needs and preferences will help you tailor your content effectively.

Create a Content Strategy: Once you have a niche and target audience in mind, develop a content strategy. Outline the types of content you want to create (blog posts, videos, infographics, etc.), the platforms you'll use (website, social media, YouTube, etc.), and the frequency of your content update
Thank you comment icon Thank you for sharing your perspective. Bui
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Curtz W.’s Answer

Hello Bui,
It is terrific you are mindful of your future career prospects. Mr. Harding shared excellent, well-defined advice. Please review the information he communicated carefully, taking each category simultaneously. The recommended start is to research and learn. It is easy to go in the wrong direction in those areas and waste time searching for information.
For example, sites appear to be informative but, at the same time, selling services. In your case, these may be vendors offering education programs promising to teach you everything necessary to start a career in marketing. Sounds exciting. Professionals beyond their student years are updating and re-educating in most industries. The best schools likely involve their students expanding their education outside the classroom, surpassing the textbook and professor's instruction. It was true of me. And it still is; I continue to learn.
Mr. Harding's recommendation is aiding you to get started while in high school. Researching is a crucial ability to access early and use resourcefully. One area to aim for is to learn from those working in the field. You may contact an expert, profess your interest, and ask thoughtful questions. They may feel honored to give their time and counsel to you. I hope to hear how you are faring; thank you for your inquiry and good fortune.
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Cung’s Answer

Hey Hoang Anh, that's a fantastic question! While I don't have direct experience in marketing, I do know that technology can be a game-changer. Platforms like Facebook (now Meta), Google Docs, and TikTok, just to name a few, can make creating online ads a breeze. This can be a great starting point to begin shaping your brand. Once your brand starts to take shape, you can use it to attract a client base and expand from there. Wishing you all the best on this exciting journey, and don't forget to keep us in the loop!
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