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Advice about getting a Marketing job after college
What are the key skills and qualifications that employers look for when hiring candidates for entry-level marketing positions, and how can I develop or acquire these skills to increase my chances of success in the field?
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16 answers
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Matt’s Answer
A key consideration is whether you are applying to companies with large marketing departments or companies with small marketing departments.
In most cases, larger companies will have very mature, well-established marketing departments with teams organized by multiple functions (e.g., marketing operations, field marketing, content, demand generation). So, in these cases you will need to focus in on a very specific, niche skill set so you can apply for positions in a specific category. So, if you want to work for marketing operations for example, it would be helpful to get certifications in common marketing software tools (e.g., Hubspot, Marketo, 6Sense).
If you want to work for a company with a small marketing team, you will likely need to be able to wear many hats. You should learn about everything from graphic design, copy writing, to Search Engine Optimization.
I hope that helps.
In most cases, larger companies will have very mature, well-established marketing departments with teams organized by multiple functions (e.g., marketing operations, field marketing, content, demand generation). So, in these cases you will need to focus in on a very specific, niche skill set so you can apply for positions in a specific category. So, if you want to work for marketing operations for example, it would be helpful to get certifications in common marketing software tools (e.g., Hubspot, Marketo, 6Sense).
If you want to work for a company with a small marketing team, you will likely need to be able to wear many hats. You should learn about everything from graphic design, copy writing, to Search Engine Optimization.
I hope that helps.
Updated
Nakesha’s Answer
Go ahead and set up a LinkedIn profile, and don't forget to link up with people who are already in the field. Remember, LinkedIn isn't like Instagram or Meta, so use it differently. Consider exploring Advertising Agencies as a stepping stone to get your foot in the door of your desired field. It's a friendly and approachable way to start your journey!
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Jamonique’s Answer
Hello Kiana,
The most valuable guidance I can offer you is this: seize every opportunity to "apply for internships". Don't hesitate to submit applications for as many marketing internships as you can until you get a positive response. All the successful marketing professionals I know secured their first job after college through internships they undertook while studying. These internships provide hands-on work experience and help you understand the skills needed for different marketing roles in the business world. It's amazing how many former interns have climbed the ladder to become Chief Marketing Officers, Marketing Managers, Heads of Marketing, Marketing Specialists, and so on. The secret is to relentlessly pursue internships in marketing. Doing so will position you as the perfect candidate for a promising early career opportunity right after you graduate from college.
So go ahead, APPLY FOR THAT INTERNSHIP!
The most valuable guidance I can offer you is this: seize every opportunity to "apply for internships". Don't hesitate to submit applications for as many marketing internships as you can until you get a positive response. All the successful marketing professionals I know secured their first job after college through internships they undertook while studying. These internships provide hands-on work experience and help you understand the skills needed for different marketing roles in the business world. It's amazing how many former interns have climbed the ladder to become Chief Marketing Officers, Marketing Managers, Heads of Marketing, Marketing Specialists, and so on. The secret is to relentlessly pursue internships in marketing. Doing so will position you as the perfect candidate for a promising early career opportunity right after you graduate from college.
So go ahead, APPLY FOR THAT INTERNSHIP!
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Bethany’s Answer
Develop skills and test interests in both personal and professional opportunities. Volunteer to take on social media for a non-profit, volunteer to work on yearbooks or school projects, network with others in the industry to introduce yourself. This will help you build a portfolio and enable you to speak to the skills you have been building. Employers will be looking for a strong communicator, demonstration of leadership (responsibility) and strong teamwork. These are foundational skills. Marketing skills can range from design experience, communication, content development, etc...
Robespierre Dornagon
Multi-Hyphen Professional in Digital Marketer + Motivational Speaker + Photographer + Dance Teacher | How can I help you? ✨
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Robespierre’s Answer
My best advice: Stop applying to cold applications - it will get you nowhere and start focusing on your network. This is like saving money. The more you invest in getting to connect with people and getting to know them, the more you are investing in your future. Every single opportunity or job I have had in Marketing was because of a referral. This goes for my photography and for my dancing. So, just spend more time making connections on LinkedIn and in person, spend more time getting to learn about people rather than it being about finding a job and I promise you it will lead you to opportunities you never thought possible.
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Cara’s Answer
Hello Kiana! I agree with the advice that was given below but I have one addition. Get an internship. I personally think experience outweighs everything. Even if it's a couple of hours a week to get some experience under your belt. This will look AMAZING when you start applying for jobs right out of college.
Good Luck you got this!
Good Luck you got this!
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Brian’s Answer
Great answers above. Getting your foot in the door is the hardest part. In my last year of college I approached every advertising agency in town and was eventually offered an unpaid internship. I worked hard and shortly thereafter I became a paid intern. I used that experience to obtain a marketing role and that's when I would say my career truly started. Long story short- pound the pavement, be willing to work for nothing and as a number of others have said start getting that experience as soon as possible, don't wait until you graduate.
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Heather’s Answer
There are some great lists of skills already provided, but when I focus in on the key skills I would include:
- communication
- teamwork
- willingness to learn
- Marketing knowledge - ie: social, blog, newsletter, SEO
If you are planning to go to college for marketing, consider a program that has a co-op program as part of it, where you can get some experience as well as something to put on your resume when you are looking for your first job out of school. Sometimes companies may also hire the co-op students that they like.
If you are not able to go to college, consider some of the training you can find online like LinkedIn Learning, or other online courses that might help give you some knowledge.
Consider volunteering as well, if there is an opportunity to gain experience in an area that you want, but that may also set you apart from others applying for the same role. It talks about who you are, and that you are willing to work.
Ask around to see if there is anyone you know that might be able to introduce you to someone hiring, or introduce to companies that hire the type of role you might be interested in, even if they aren't hiring. Don't be afraid to ask for a short meeting that someone who works for a company that you might want to work at, and approach it as a fact-finding meeting. Ask them what they typically look for, what type of roles they have in their company that align to what you are looking for, and they may have some great advise for you, or keep you in mind for future if they liked you. You should go to this type of meeting prepared to what you have to offer, what types of roles you would be interested in, so they can guide you.
- communication
- teamwork
- willingness to learn
- Marketing knowledge - ie: social, blog, newsletter, SEO
If you are planning to go to college for marketing, consider a program that has a co-op program as part of it, where you can get some experience as well as something to put on your resume when you are looking for your first job out of school. Sometimes companies may also hire the co-op students that they like.
If you are not able to go to college, consider some of the training you can find online like LinkedIn Learning, or other online courses that might help give you some knowledge.
Consider volunteering as well, if there is an opportunity to gain experience in an area that you want, but that may also set you apart from others applying for the same role. It talks about who you are, and that you are willing to work.
Ask around to see if there is anyone you know that might be able to introduce you to someone hiring, or introduce to companies that hire the type of role you might be interested in, even if they aren't hiring. Don't be afraid to ask for a short meeting that someone who works for a company that you might want to work at, and approach it as a fact-finding meeting. Ask them what they typically look for, what type of roles they have in their company that align to what you are looking for, and they may have some great advise for you, or keep you in mind for future if they liked you. You should go to this type of meeting prepared to what you have to offer, what types of roles you would be interested in, so they can guide you.
Updated
Jacob’s Answer
Securing a marketing job after college can be a rewarding experience. To increase your chances of success, here are key skills and qualifications employers often seek, along with ways to develop or acquire them:
1. **Strong Communication Skills:** Marketing professionals need to convey ideas clearly and persuasively. Enhance your communication skills by taking courses in writing, public speaking, and interpersonal communication. Practice writing and presenting regularly.
2. **Digital Marketing Expertise:** In today's digital age, understanding digital marketing channels is crucial. Familiarize yourself with SEO, social media marketing, email marketing, and pay-per-click advertising. Consider obtaining certifications in platforms like Google Analytics and Ads.
3. **Analytical Skills:** Marketers use data to make informed decisions. Learn how to analyze and interpret data by taking courses in data analytics. Hands-on experience with tools like Google Analytics and Excel is valuable.
4. **Creativity:** Marketing often involves creative problem-solving and innovative thinking. Cultivate your creativity through brainstorming, participating in design projects, or joining creative clubs.
5. **Market Research:** Understand consumer behavior and market trends. You can develop this skill by taking market research courses and conducting surveys or interviews.
6. **Social Media Management:** Proficiency in managing and growing social media accounts is highly desirable. Start by managing your own social media profiles or volunteering to manage accounts for organizations.
7. **Adaptability:** The marketing landscape evolves rapidly. Show your adaptability by staying updated on industry trends, attending workshops or conferences, and being open to learning new tools and strategies.
8. **Content Creation:** Content marketing is a significant part of modern marketing. Practice creating various types of content, including blog posts, videos, infographics, and podcasts. Building a personal portfolio can demonstrate your abilities.
9. **Teamwork:** Marketing often involves collaborative efforts. Develop your teamwork skills through group projects, internships, or extracurricular activities.
10. **Internships and Networking:** Gain practical experience through marketing internships or part-time positions. Networking is also crucial in the field. Attend industry events, join marketing associations, and connect with professionals on platforms like LinkedIn.
11. **Bachelor's Degree:** Most entry-level marketing positions require a bachelor's degree in marketing, communications, business, or a related field. Ensure you meet this educational requirement.
12. **Certifications:** Consider earning relevant certifications, such as HubSpot's Inbound Marketing Certification or Facebook Blueprint Certification, to demonstrate your expertise in specific areas.
13. **Portfolio:** Assemble a portfolio showcasing your best work. Include examples of marketing campaigns, content creation, and any relevant projects you've worked on during internships or coursework.
14. **Soft Skills:** Employers value soft skills like time management, attention to detail, and problem-solving. Work on these skills throughout your college years.
15. **Resume and Cover Letter:** Craft a tailored resume and cover letter for each job application. Highlight your relevant skills and experiences.
Remember that landing your first marketing job may take time and persistence. Don't be discouraged by initial rejections; use them as opportunities for improvement. Continuously update your skills, stay curious, and showcase your passion for marketing. With dedication and a well-rounded skill set, you'll be well-prepared to enter the exciting field of marketing.
1. **Strong Communication Skills:** Marketing professionals need to convey ideas clearly and persuasively. Enhance your communication skills by taking courses in writing, public speaking, and interpersonal communication. Practice writing and presenting regularly.
2. **Digital Marketing Expertise:** In today's digital age, understanding digital marketing channels is crucial. Familiarize yourself with SEO, social media marketing, email marketing, and pay-per-click advertising. Consider obtaining certifications in platforms like Google Analytics and Ads.
3. **Analytical Skills:** Marketers use data to make informed decisions. Learn how to analyze and interpret data by taking courses in data analytics. Hands-on experience with tools like Google Analytics and Excel is valuable.
4. **Creativity:** Marketing often involves creative problem-solving and innovative thinking. Cultivate your creativity through brainstorming, participating in design projects, or joining creative clubs.
5. **Market Research:** Understand consumer behavior and market trends. You can develop this skill by taking market research courses and conducting surveys or interviews.
6. **Social Media Management:** Proficiency in managing and growing social media accounts is highly desirable. Start by managing your own social media profiles or volunteering to manage accounts for organizations.
7. **Adaptability:** The marketing landscape evolves rapidly. Show your adaptability by staying updated on industry trends, attending workshops or conferences, and being open to learning new tools and strategies.
8. **Content Creation:** Content marketing is a significant part of modern marketing. Practice creating various types of content, including blog posts, videos, infographics, and podcasts. Building a personal portfolio can demonstrate your abilities.
9. **Teamwork:** Marketing often involves collaborative efforts. Develop your teamwork skills through group projects, internships, or extracurricular activities.
10. **Internships and Networking:** Gain practical experience through marketing internships or part-time positions. Networking is also crucial in the field. Attend industry events, join marketing associations, and connect with professionals on platforms like LinkedIn.
11. **Bachelor's Degree:** Most entry-level marketing positions require a bachelor's degree in marketing, communications, business, or a related field. Ensure you meet this educational requirement.
12. **Certifications:** Consider earning relevant certifications, such as HubSpot's Inbound Marketing Certification or Facebook Blueprint Certification, to demonstrate your expertise in specific areas.
13. **Portfolio:** Assemble a portfolio showcasing your best work. Include examples of marketing campaigns, content creation, and any relevant projects you've worked on during internships or coursework.
14. **Soft Skills:** Employers value soft skills like time management, attention to detail, and problem-solving. Work on these skills throughout your college years.
15. **Resume and Cover Letter:** Craft a tailored resume and cover letter for each job application. Highlight your relevant skills and experiences.
Remember that landing your first marketing job may take time and persistence. Don't be discouraged by initial rejections; use them as opportunities for improvement. Continuously update your skills, stay curious, and showcase your passion for marketing. With dedication and a well-rounded skill set, you'll be well-prepared to enter the exciting field of marketing.
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Charles R’s Answer
You should probably consider a sales job as this will be a quick opportunity to get your foot in the door.
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Hassaan’s Answer
The best thing that you can do is to start gaining experience as early as you can. There are companies that offer internships or even student bodies in the universities that provide you with an opportunity to be there in the marketing team. I myself, was a part of the marketing team ASHRAE Student Body in my university, it helped me to prepare pitches, draft and present proposals.
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Rachel’s Answer
What a great question! I agree with what's been posted so far. I would also say start to look at job postings for entry level internship roles. Use that as a guide and see where you can find similar experiences in your network.
Hope that helps!
Hope that helps!
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Jackie’s Answer
Gaining hands-on experience is crucial in the ever-changing field of marketing. For instance, social media advertising, a concept that didn't even exist when many of us were in school, is now a key marketing strategy. If you're a college student seeking entry-level positions, this might seem daunting. However, you can gain valuable experience through internships and by undertaking side-projects for small local businesses who need marketing assistance but lack the budget for it. You don't have to offer your services for free; you can charge a small fee while building your portfolio and gaining experience.
Additionally, you can consider enrolling in free certification programs for marketing technology platforms such as Google Analytics (website analytics) and Salesforce's Marketing Cloud or Hubspot (marketing automation).
Additionally, you can consider enrolling in free certification programs for marketing technology platforms such as Google Analytics (website analytics) and Salesforce's Marketing Cloud or Hubspot (marketing automation).
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Eric’s Answer
Hello Kiana,
To kickstart your journey towards a creative marketing job, it's crucial to first pinpoint the specific role you're aiming for post-graduation. This will allow you to identify the necessary skills. I suggest immersing yourself in research about the daily routines of these jobs, exploring job descriptions on platforms like LinkedIn, and networking with professionals already in these roles. Connecting with alumni from your university can be an excellent starting point.
This should help you narrow down your focus to 1-2 marketing job types and delve into the specific career skills they require. From my experience, hiring managers usually evaluate candidates based on three key areas:
- Cultural Compatibility: Do your values align with the company's culture and core principles?
- Job Capability: Do your education, work experience, and potential for coaching equip you to perform the job duties?
- Industry Knowledge: Do you have prior experience in the relevant industry or a keen interest that would enable you to quickly adapt?
Each of these areas carries different weight for different hiring managers, but it's essential to be ready to excel in all three. Here are some additional tips to consider…
Think about your superpower and your gaps. Based on the job you’re interested in, how can you fill the gaps while extending your lead on your superpower to help you stand out?
Hiring managers care more about accomplishments over responsibilities. If you take on internships or other projects, try to make sure you understand how the project impacts the key business metrics.
To kickstart your journey towards a creative marketing job, it's crucial to first pinpoint the specific role you're aiming for post-graduation. This will allow you to identify the necessary skills. I suggest immersing yourself in research about the daily routines of these jobs, exploring job descriptions on platforms like LinkedIn, and networking with professionals already in these roles. Connecting with alumni from your university can be an excellent starting point.
This should help you narrow down your focus to 1-2 marketing job types and delve into the specific career skills they require. From my experience, hiring managers usually evaluate candidates based on three key areas:
- Cultural Compatibility: Do your values align with the company's culture and core principles?
- Job Capability: Do your education, work experience, and potential for coaching equip you to perform the job duties?
- Industry Knowledge: Do you have prior experience in the relevant industry or a keen interest that would enable you to quickly adapt?
Each of these areas carries different weight for different hiring managers, but it's essential to be ready to excel in all three. Here are some additional tips to consider…
Eric recommends the following next steps:
Kim Bauerlein
Talent Acquisition - Candidate Sourcing/Identification
12
Answers
Updated
Kim’s Answer
Great question! When it comes to entry-level marketing positions, employers typically look for candidates who have a combination of both hard and soft skills. Here are some key skills and qualifications that employers often look for:
1. Strong communication skills: Effective communication is essential in marketing, as you will be responsible for creating and delivering messages to various audiences. This includes both written and verbal communication skills.
2. Analytical skills: Marketing involves analyzing data and making data-driven decisions. Employers look for candidates who are comfortable with data analysis and can use tools like Google Analytics to track and measure the success of marketing campaigns.
3. Creativity: Marketing is all about creativity and innovation. Employers look for candidates who can think outside the box and come up with unique ideas for campaigns.
4. Digital marketing skills: In today's digital age, it's important to have a strong understanding of digital marketing channels such as social media, email marketing, and SEO.
5. Relevant coursework or degree: A degree in marketing, communications, or a related field is often preferred by employers. Relevant coursework in areas such as marketing research, consumer behavior, and advertising can also be beneficial.
To develop or acquire these skills, there are several things you can do:
1. Take relevant courses: Consider taking courses in marketing, digital marketing, and data analysis to develop your skills.
2. Gain experience: Look for internships or entry-level positions in marketing to gain hands-on experience and build your resume.
3. Build your portfolio: Create a portfolio of marketing campaigns or projects you have worked on to showcase your skills and creativity.
4. Stay up-to-date: Stay current with industry trends and developments by reading marketing blogs, attending conferences, and networking with other professionals in the field.
By developing these skills and qualifications, you can increase your chances of success in the field of marketing and land an entry-level position after college. Good luck!
1. Strong communication skills: Effective communication is essential in marketing, as you will be responsible for creating and delivering messages to various audiences. This includes both written and verbal communication skills.
2. Analytical skills: Marketing involves analyzing data and making data-driven decisions. Employers look for candidates who are comfortable with data analysis and can use tools like Google Analytics to track and measure the success of marketing campaigns.
3. Creativity: Marketing is all about creativity and innovation. Employers look for candidates who can think outside the box and come up with unique ideas for campaigns.
4. Digital marketing skills: In today's digital age, it's important to have a strong understanding of digital marketing channels such as social media, email marketing, and SEO.
5. Relevant coursework or degree: A degree in marketing, communications, or a related field is often preferred by employers. Relevant coursework in areas such as marketing research, consumer behavior, and advertising can also be beneficial.
To develop or acquire these skills, there are several things you can do:
1. Take relevant courses: Consider taking courses in marketing, digital marketing, and data analysis to develop your skills.
2. Gain experience: Look for internships or entry-level positions in marketing to gain hands-on experience and build your resume.
3. Build your portfolio: Create a portfolio of marketing campaigns or projects you have worked on to showcase your skills and creativity.
4. Stay up-to-date: Stay current with industry trends and developments by reading marketing blogs, attending conferences, and networking with other professionals in the field.
By developing these skills and qualifications, you can increase your chances of success in the field of marketing and land an entry-level position after college. Good luck!
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Kim’s Answer
Hi Kiana
Jacob has given you some excellent advice and direction. As you look at entry level positions at different companies, keep in mind that larger corporations will hire for specific roles as Jacob has outlined for you. Whereas smaller organizations may look for entry level positions to fill multiple roles. Both options bring a multitude of benefit to you as you begin your marketing career, but in different ways.
A couple of other things to consider. The first is to be open and flexible to learning new skills that the company puts more emphasis on even if it doesn't exactly match what you learned it in school. That same advice holds true with being open to new opportunities that may feel like a stretch for you, but have the potential to expand your skill sets.
The second is to explore marketing organizations such as The American Marketing Association and others that allow you to network with other marketing professionals. This will help expand your knowledge base and give you networking capabilities outside of your employer.
My best wishes as you begin thus exciting journey.
Jacob has given you some excellent advice and direction. As you look at entry level positions at different companies, keep in mind that larger corporations will hire for specific roles as Jacob has outlined for you. Whereas smaller organizations may look for entry level positions to fill multiple roles. Both options bring a multitude of benefit to you as you begin your marketing career, but in different ways.
A couple of other things to consider. The first is to be open and flexible to learning new skills that the company puts more emphasis on even if it doesn't exactly match what you learned it in school. That same advice holds true with being open to new opportunities that may feel like a stretch for you, but have the potential to expand your skill sets.
The second is to explore marketing organizations such as The American Marketing Association and others that allow you to network with other marketing professionals. This will help expand your knowledge base and give you networking capabilities outside of your employer.
My best wishes as you begin thus exciting journey.