Shailah
What are the best ways to advertise a t-shirt business?
I am starting a t shirt business where you can put whatever you want for different groups and organizations . What do you think is the best way to get my business known (advertising)? #marketing #advertising #clothing
14 answers
Gaurav Nihalani
Gaurav’s Answer
Shailah,
In college my friend and I actually made and sold t-shirts to pay off parking tickets :)
We found the best way was to stand in the middle of the most popular area for student traffic and loudly advertise what we were doing. This method worked extremely well for us and could work for others.
However, for your idea it might make more sense to advertise online using site like Google for their AdWords search platform. This will allow you to advertise your website to anyone who types in searches like "t-shirt" or "custom t-shirts" or whatever searches you want to target your ad to.
Another way is to go on LinkedIn and find out who the Human resources decision makers are in different companies you are looking to sell to. You can directly reach out to these folks and start conversation regarding your product.
Kelvin Tow
Kelvin’s Answer
If you are starting a t shirt company, your standard social networks would make great tools. Having an instagram and creating specific tags for your company would help marketing. You can tag it with something well known, along with your own tag that eventually builds a brand around it.
Donna Sanders
Donna’s Answer
I have owned my own graphic business for the last 5 years and I have had my ups and my downs. There are many ways to advertise, the best for me was wearing my own designs. I also found if I had extra supplies to give them away, let's say a walking billboard....There are also may sites that you can advertise social media is the way to go...Good luck
Siara Nazir
Siara’s Answer
Hi There!
You need to first understand who you want to target your business to- pre-teens, adult, women, men, etc. Identify some age ranges of your typical buyer. The most cost effective way is free- design a website and ensure it ranks well in search engines for free (make sure you identify the right content in each page that links to keywords people type frequently) and use that free traffic to get the word out. Piggy backing on events already happening with free shirts is great too.
Karthick Karthick
Karthick’s Answer
Websites like Twitter and Facebook are great free ways to advertise, but they take a lot of time. You have to constantly be on them to spread the word.
I haven't tried Google ads but I don't know too much about them, maybe I'll look into that. I just recently opened my webstore too
Roma Sawhney
Roma’s Answer
Hi Shailah,
I would suggest making a facebook page and asking as many friends as possible to like that page-to get the word out. Couple of other ideas:
-School/College fairs
-Flea markets
-Corporate Events
Terry Chandler
Terry’s Answer
Social Media definitely. SEO is a must also. That is a couple ways that we advertise our custom T-shirt printing and Screen Printing business. Interested in t-shirt printing services ? Try us for your T-shirt Printing
Michaela Falco
Michaela’s Answer
1. **Social Media Marketing**: Utilize social media platforms such as Instagram, Facebook, Twitter, and Pinterest to showcase your t-shirt designs, engage with your audience, and drive traffic to your website or online store. Use eye-catching visuals, user-generated content, and targeted advertising to reach potential customers.
2. **Influencer Partnerships**: Collaborate with influencers, bloggers, or social media personalities who have a large following in your niche or target market. Partnering with influencers can help increase brand visibility, credibility, and reach among their followers.
3. **Email Marketing**: Build an email list of potential customers and regularly send out newsletters, promotions, and updates about your t-shirt designs, special offers, and upcoming events. Personalize your emails and segment your audience based on their interests and preferences to improve engagement and conversion rates.
4. **Search Engine Optimization (SEO)**: Optimize your website and online content for search engines to improve your visibility and ranking in search results. Use relevant keywords, meta tags, and high-quality content to attract organic traffic and increase your chances of being discovered by potential customers.
5. **Content Marketing**: Create valuable and engaging content related to t-shirt design, fashion trends, and customization ideas to attract and engage your target audience. Publish blog posts, videos, tutorials, and infographics that showcase your expertise and creativity in the t-shirt business.
6. **Local Events and Sponsorships**: Participate in local events, fairs, festivals, and community gatherings to promote your t-shirt business and connect with potential customers. Consider sponsoring local sports teams, clubs, or organizations and providing customized t-shirts for their events or activities.
7. **Online Marketplaces**: Expand your reach by selling your t-shirts on popular online marketplaces such as Etsy, Amazon, eBay, and Redbubble. Take advantage of the built-in audience and marketing tools offered by these platforms to increase your sales and brand exposure.
8. **Word of Mouth**: Encourage satisfied customers to spread the word about your t-shirt business through word of mouth referrals, reviews, and social sharing. Offer incentives such as discounts or freebies for referring new customers or sharing your products on social media.
9. **Collaborations and Cross-Promotions**: Partner with complementary businesses, artists, or designers to create collaborative t-shirt collections or cross-promotional campaigns. Collaborations can help you reach new audiences and tap into existing fan bases to increase brand awareness and sales.
10. **Remarketing and Retargeting**: Use remarketing and retargeting techniques to re-engage website visitors who have shown interest in your t-shirts but haven't made a purchase. Display targeted ads across various online channels to remind them of your products and encourage them to complete their purchase.
By implementing a combination of these advertising strategies, you can effectively promote your t-shirt business, attract new customers, and increase sales and brand awareness in your target market.
Jared Chung
CareerVillage.org TeamJared’s Answer, CareerVillage.org Team
Hi @shailah: There is a similar question posted here: http://www.careervillage.org/questions/585/how-can-i-get-my-business-heard-of with a couple of answers already. Does that contain the answer to your question? If not, please let us know how your question differs so we can answer that part specifically.
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Sarah Smith
Sarah’s Answer
There are many free website directories you can advertise your business on. One I know of is http://www.biznessquest.com. If you do a google search for business advertising online, you will find more. The more you promote your business, the higher your chances are for getting found. Congrats on your new business and I wish you the best of luck!
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Angela Coleman Sherman
Angela’s Answer
Social media can really help you with this! It's free to create a Facebook page, Twitter account and Google+ page, and good content can go viral quick. You can even reward people for sharing your business and messaging with a discount. It's a great way to spread the word!
Genfu Felix Ng
Genfu Felix’s Answer
My family owns a restaurant and they have found that social networking and word of mouth are very effective.
Chad Paculba
Chad’s Answer
I think using free marketing strategies are a great way. Build your strategy using your social networks and maybe the shirts you print out. This drawing may help: https://www.facebook.com/business/power-of-advertising
Alena Rawat
Alena’s Answer
Customized T-Shirts is one of best ways to advertise your business, create Unique Stylish T-shirt Designs to promote your business Brisk and popular, you can also took idea from from Printland.in