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Statistically am I going to be happy with my career?

I will be pursuing a degree in marketing and I was curious to if many people in this type of profession were happy/satisfied with their career. #marketing

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Joe’s Answer

A lot of will you be happy depends on you and your attitude. I have worked in Marketing in some form/manner for over 35 years. For example...I love analyzing data and coming up with recommendations based on the information provided along with my experience. But some people only want to do the "fun" part, implementing a plan versus designing a plan. Those people would probably hate having to analyze data...others enjoy.

Joe recommends the following next steps:

While someone in marketing needs a broad base of skills, it is also important to have one or two "specialties" too. Whether it is a specific skill set like database analysis or project implementation, these can create opportunities.
Work on your writing skills. Writing is not just going to help you communicate, it is a critical component in marketing. If you are not an effective writer, you will not be successful in marketing.
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Steve’s Answer

On the whole, American workers are generally satisfied with their jobs. Even so, a significant share (30%) view the work they do as “just a job to get them by,” rather than a career or a steppingstone to a career. Views about work are sharply divided along socio-economic lines, and the sense of vulnerability is most acute among workers with no college education and lower-than-average household incomes.

Source: http://www.pewsocialtrends.org/2016/10/06/3-how-americans-view-their-jobs/


"Marketing" covers a lot of specialities. In my university classes, marketing was taught primarily as product strategy. In the firms I encounter today, marketing is usually focused on product promotion including programs and campaigns. Some of the specialties in marketing include roles in defining product strategy, planning future products and promotions as well as individual skills such a writing, blogging, social media marketing, project management of promotional campaigns, and much more.


Only you can decide what makes you "happy." Think about the types of work you've done in the past that you enjoyed. Was it as an individual contributor or as part of a team? Was it a longer-term project or more execution-oriented? Let your past guide your future.

Steve recommends the following next steps:

Search "marketing" job descriptions and look at the job requirements as well as the role definitions. You're likely to find a big difference between what you learn in school and what actually occurs in business.
Examine past projects in work and school to profile which made you "happy or unhappy."
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Jennifer’s Answer

Doing something that you're interested in or passionate about is a really good way to increase your odds of being happy. Your definition of happiness may evolve as you get older but marketing is a very broad category with many specialties and critical to every industry. You can enjoy marketing and change industries or you can find an industry you love and then expand your specialties within marketing.
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