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What can I expect as a future marketing major?

In college, I plan to major in marketing and though I do currently take a marketing class in high school, I don't know what to expect spending 4 years focusing on one major.

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Katie’s Answer

Congratulations on selecting a major! I, just like you, took one or two marketing classes in high school, which is when I realized I wanted to pursue a marketing degree. You more than likely will have general education courses in addition to marketing specific courses. Marketing covers a wide variety of things - Advertising, Market Research, Local Marketing, Social Marketing, CRM and more.


Do not be overwhelmed by your options. This is your chance to explore and discover which you are most passionate about. Enjoy and best of luck!
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Riley’s Answer

What a fantastic opportunity to be able to dip your toes into the marketing world while in high school... love to hear that you're already starting to explore what you're passionate about. While it depends on your university and program, here are some things to keep in mind as you prepare for your time studying the wide world of marketing!

Marketing = EVERYTHING. So, where to start? Think of "Marketing" as New York City, with fields neighborhoods throughout. Below are some of the "neighborhoods" you might wander into...

- Performance Marketing = analytics & reporting
- Creative Marketing = graphic design, web design, UX/UI design, copywriting, film, photography, etc.
- Advertising = tv commercials, creative ad campaigns
- Digital Marketing = social media, and intersects with performance marketing / creative marketing
- Brand Strategy = brand architecture, company / product naming, market research (qualitative + quantitative)

Enjoy your time exploring, take note of what you love, and remember that at the end of the day... marketing touches so many industries that you will have a rich career full of learning!
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Jessica’s Answer

Hi Jessica, a Marketing major could take you anywhere and across many industries. Marketing is about connecting with people!

I started at a branding agency working with clients on campaigns, promotions and working with graphic designers. I worked for a family owned business that made natural Eucalyptus based products - building websites, managing social communities and testing new products through R&D. I really liked the tech side of Marketing and moved to a wine company to build emails and websites, growing my skills to become a mar-tech product manager within an IT team - working with marketers and creating digital experiences for customers. Now I work for that technology helping marketers create great great experiences whilst they develop their skills.

As you move through the different course topics you can explore your passions and skills, it's a fun and flexible career choice! When looking for experience or a job don't forget the not for profit organisations that also need marketing skills.
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Kyle’s Answer

Nice pick! Marketing is one of those versatile degrees that looks good on a resume in a number of fields. A lot of colleges will list Marketing as a major and then give you the option to decide what part of marketing you'd like to emphasize in. I'd recommend trying a few classes to figure out what your favorite is. Also agreed with the other recommendations in terms of finding an internship or additional learning opportunity. I also would recommend taking a course that introduces you to how people think. Whether that's psychology, sociology or anthropology - marketing is understanding how people think and why they look to buy certain goods or services. I'm a brand strategist in the advertising world and I often tell people my job is closer to an anthropologist than it is a marketer. Trying to understanding culture and society is crucial to those kinds of jobs. I would also recommend reading or audiobooks as complementary to the school education. Pick something along the lines of those other topics you find interesting .

Good luck with your marketing major. And last piece of advice, if you get a few months and decide you're looking for something else, that's okay too! There's plenty of time to discover what you what to do with your career (I didn't really figure it out until after college).
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Ben’s Answer

Congrats on selecting a major Jessica. Marketing is a broad subject with a multitude of different positions. While still in school, try and think about what you enjoy most in Marketing. Is it copywriting? Systems and technology? Data and analytics? Each of those roles requires its own skillset. Finding your passion within Marketing can help guide your future decisions on what courses to take or internships to pursue (i.e. if you enjoy writing, maybe explore some journalism classes; or alternatively, if you are more data and analytics-minded, possible pursue some additional math or coding courses).
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Kim’s Answer

Hi Jessica,

Katie has given you some excellent advice. One additional thought to consider once you are in your major is to look for marketing internships during the summer. This is a popular position for companies to hire interns. And the interns benefit from learning about the many different options that marketing offers. It may also help you decide what type of business environment you may want to pursue. Best of luck.

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