3 answers
Markia
Student
Rochester, New York
2
Questions
Asked
805 views
In what ways could I expand my demographic of clientele re: being a salon owner?
#beauty #hairdresser #beautifician #hairbraider #salonowner
Login to comment
3 answers
Julia Ching
Manager
1
Answer
Singapore
Updated
Julia’s Answer
Expanding your demographic of clientele as a salon owner can be achieved through various strategies. Here are some effective ways to reach a broader audience:
Diversify Services:
Offer a wider range of services to attract different customer groups. Consider adding services like men's grooming, children's haircuts, or specialized treatments like curly hair care.
Targeted Marketing Campaigns:
Use social media and online advertising to target specific demographics. Create campaigns that appeal to different age groups, genders, and lifestyles.
Partnerships and Collaborations:
Partner with local businesses, such as gyms, bridal shops, or fashion boutiques, to cross-promote services. This can introduce your salon to new potential clients.
Host Events and Workshops:
Organize events, such as beauty workshops, hair styling classes, or wellness days. These events can attract a diverse audience and showcase your salon's expertise.
Loyalty Programs and Referral Incentives:
Implement loyalty programs to retain existing clients and encourage them to refer friends and family. Offer incentives for referrals, such as discounts or free services.
Expand Operating Hours:
Extend your salon’s hours to accommodate clients with different schedules. Evening and weekend hours can attract clients who work during the day.
Create a Family-Friendly Environment:
Make your salon welcoming to families by offering services for all ages and creating a kid-friendly space. This can attract parents looking for a one-stop shop for the whole family.
Leverage Technology:
Use online booking systems and mobile apps to make it easy for clients to schedule appointments. Ensure your website and social media profiles are up-to-date and engaging.
Offer Multilingual Services:
If possible, hire staff who speak different languages to cater to a more diverse clientele. This can make non-native speakers feel more comfortable and welcome.
Inclusive Marketing:
Ensure your marketing materials reflect diversity. Use images and language that represent different ethnicities, ages, and genders to show that your salon welcomes everyone.
Community Involvement:
Participate in local events and sponsor community activities. Being active in your community increases visibility and shows that you care about the people in your area.
Gather and Act on Feedback:
Regularly seek feedback from your clients to understand their needs and preferences. Use this information to improve and tailor your services to meet the demands of a broader audience.
By implementing these strategies, you can attract a wider range of clients and grow your salon business.
Diversify Services:
Offer a wider range of services to attract different customer groups. Consider adding services like men's grooming, children's haircuts, or specialized treatments like curly hair care.
Targeted Marketing Campaigns:
Use social media and online advertising to target specific demographics. Create campaigns that appeal to different age groups, genders, and lifestyles.
Partnerships and Collaborations:
Partner with local businesses, such as gyms, bridal shops, or fashion boutiques, to cross-promote services. This can introduce your salon to new potential clients.
Host Events and Workshops:
Organize events, such as beauty workshops, hair styling classes, or wellness days. These events can attract a diverse audience and showcase your salon's expertise.
Loyalty Programs and Referral Incentives:
Implement loyalty programs to retain existing clients and encourage them to refer friends and family. Offer incentives for referrals, such as discounts or free services.
Expand Operating Hours:
Extend your salon’s hours to accommodate clients with different schedules. Evening and weekend hours can attract clients who work during the day.
Create a Family-Friendly Environment:
Make your salon welcoming to families by offering services for all ages and creating a kid-friendly space. This can attract parents looking for a one-stop shop for the whole family.
Leverage Technology:
Use online booking systems and mobile apps to make it easy for clients to schedule appointments. Ensure your website and social media profiles are up-to-date and engaging.
Offer Multilingual Services:
If possible, hire staff who speak different languages to cater to a more diverse clientele. This can make non-native speakers feel more comfortable and welcome.
Inclusive Marketing:
Ensure your marketing materials reflect diversity. Use images and language that represent different ethnicities, ages, and genders to show that your salon welcomes everyone.
Community Involvement:
Participate in local events and sponsor community activities. Being active in your community increases visibility and shows that you care about the people in your area.
Gather and Act on Feedback:
Regularly seek feedback from your clients to understand their needs and preferences. Use this information to improve and tailor your services to meet the demands of a broader audience.
By implementing these strategies, you can attract a wider range of clients and grow your salon business.
Vivian Sato
Frizz salon owner
2
Answers
Updated
Vivian’s Answer
I would hire different age, level of skills and nationalities.
Alexandra Huntrods
Director of Education and Sales Development
18
Answers
New York, New York
Updated
Alexandra’s Answer
Trying bringing in different services that could attract different ages or demographics like hairstylists who have a good foundation of trichology, and specialists work with clients with hair loss, as well as other hair and scalp issues, or Curly Hair Specialists. You might also consider a Senior Hair Care Specialist. Creativity might not be the top benefit of working with older clients (although more and more senior ladies are rocking fashion colors). Statistics show that older people might not receive as much human touch as when they were younger, so for them the contact of a hair service is truly special.
Curly hair requires a special touch. I know first hand how hard it is to find someone who understands the importance of specific cutting and coloring techniques requires to address curly hair and its various textures. You could hire an Extensions Expert, with more and more clients are embracing extensions for length, volume or a fun touch of color, you would want someone with brand-specific training.
Kids cuts also require someone with a different skill-set. Obviously you have to love children and it require patience and a way of talking to them that calms them down.
You might also considering bringing in some other skills like brow or lash extension specialists or having a blow-out bar can be very helpful.
Good luck!
Curly hair requires a special touch. I know first hand how hard it is to find someone who understands the importance of specific cutting and coloring techniques requires to address curly hair and its various textures. You could hire an Extensions Expert, with more and more clients are embracing extensions for length, volume or a fun touch of color, you would want someone with brand-specific training.
Kids cuts also require someone with a different skill-set. Obviously you have to love children and it require patience and a way of talking to them that calms them down.
You might also considering bringing in some other skills like brow or lash extension specialists or having a blow-out bar can be very helpful.
Good luck!