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Has a career in marketing allowed you work in a variety of fields and industries If so, how similar or different was it to work in each field? #Spring24

As a high school senior finishing high school, and heading into college to study Business marketing, I’m curious about how versatile marketing can be.

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Yuritza G’s Answer

Hello there! Marketing is a versatile tool that can be tailored to virtually any industry or field. Consider it the enchanting bridge that links a business to its consumers, irrespective of the products or services the business offers. Each field presents unique challenges, but the fundamental principles of marketing surprisingly remain constant. Whether you're launching a cutting-edge tech gadget, a trendy fashion label, or even advocating for a philanthropic cause, your approach will likely involve similar strategies. These include comprehending your audience, creating persuasive messages, and selecting the optimal channels to reach them. So, even though the backdrop may vary, the skills you acquire in marketing will undoubtedly benefit you, regardless of the direction your career path leads.

Thrilling adventures await you!
Thank you comment icon Thank you, this is amazing! I really needed it. Brandon
Thank you comment icon Thank you so much for your response. It’s great to know that I can apply marketing to multiple fields. Brandon
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Sarah’s Answer

Matt is spot on with your two main options. If you like a variety of industries, marketing agency life may be for you. Working for a company on a marketing team gives more consistency. You could try both too... I have peers who started in an agency and moved into a corporate company later in their career.

Important to remember that Marketing is such a transferable skill, from how you use your skills to grow a product or company... to how you present yourself! Your marketing background will come in handy when you're interviewing, prepping your resume, etc. Remember that you're "marketing" yourself as you seek that first job during/after college!
Thank you comment icon I appreciate your support, Sarah Brandon
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Jessica’s Answer

Hi Brandon,

Yes, a career in marketing allows you to work in a variety of fields and industries. While the core principles of marketing remain the same, the application and strategies may vary depending on the industry. Each field brings its own unique challenges and target audience, requiring marketers to adapt their approach accordingly. Overall, marketing offers versatility and the opportunity to gain diverse experiences across different industries.

Good Luck, You'll do great!
Jessica
Thank you comment icon I appreciate this, thank you for the advice. Brandon
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Matt’s Answer

I work in advertising/ marketing and there are two main places you will typically end up. That's at either an advertising or marketing agency where you will work on multiple clients at a time who will all be in different industries. The other option would be working in house for a company and focusing solely on their company/brand. There is no wrong answer here and everyone had their preference. I personally like the variety agencies provide me

While the basics of the job will largely be the same there are differences in each industry client. Different markets have different needs and target audience. A client in tech will want something different from a food and beverage company, etc. Again, you may find one market is what you prefer and stick to that which is something many people do and become an expert in that field.
Thank you comment icon This was super helpful, thank you! Brandon
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Melissa’s Answer

Working for various companies is a great way to learn more about a specific trade or skill.

My personal marketing experience has moved from Business to Business, to Business to Consumer and now Business to Government, so I have seen the full spectrum of differences within each.

My early experience was creating brands, working in strategy and designing logos, design systems and websites.
Middle of my career was in retail, e-commerce and fashion and then into insurance.
And most recently, I am on the marketing team for the government industry and learning the new ways to market to government agencies, how they buy, and the new challenges here.

I think exploring all of the ways that marketing sells services is what will give you that full spectrum of understanding.

I really hope this helps
Melissa
Thank you comment icon I am really grateful you took the time to answer this question. Brandon
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Janine’s Answer

Hello Brandon,

I'm proud to say that I earned a degree in Marketing. This course of study truly opens your eyes to the vast world of business. It encompasses a wide array of subjects such as advertising, marketing, accounting, and both micro and macro management. I believe it laid a solid foundation for me to kick-start my career in the industry.

After stepping into the professional world, I didn't stop there. I pursued an MBA in Business Administration, juggling it with my full-time job. This journey was challenging but incredibly rewarding.

Moreover, I've recently achieved my certification in Project Management. My work experience revealed to me a passion I didn't know I had - I discovered the joy of collaborating with others and steering a project towards its successful completion.
Thank you comment icon Thank you so much, Janine! Brandon
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Bill’s Answer

I have worked in marketing for close to 5 years at the same company and even within the same organization, supported a number of completely different lines of business. Things like tactics may change but the main thing that has translated no matter what is understanding what the needs of your customers are and making sure that the messaging for your offer resonates with them. No matter what the industry is, if you look at it from this perspective, you will have a leg up.
Thank you comment icon Thank you, Bill! Brandon
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Suzanne’s Answer

Certainly! A career in marketing offers great versatility across various fields and industries. While the specific tasks may differ, the core principles of marketing remain consistent. Marketing encompasses different areas such as strategic, digital, content, event, and more. As you embark on your marketing journey, you'll have the opportunity to explore these different areas and discover which ones interest you the most. Depending on the size of the company, you may even have the chance to wear multiple marketing "hats," allowing you to become a T-shaped marketer with a broad skill set. This flexibility enables you to adapt and thrive in different industries while honing your expertise in specific areas. So, embrace the versatility of marketing, explore different fields, and find your passion within this dynamic profession. Good luck with your studies and future marketing endeavors!

Suzanne recommends the following next steps:

Whether you’re starting college or finishing up your studies, Access Your Potential Career Readiness and Digital Skills curricula are available to help you grow and discover what you want for your career. Visit http://accessyourpotential.pwc.com/.
Thank you comment icon I appreciate your support, Suzanne Brandon
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Arielle’s Answer

Yes, I have worked in marketing, then went into cybersecurity space, then back to marketing with specialization in cybersecurity products :)
Thank you comment icon Thank you, Arielle! Brandon
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