6 answers
David
Student
Hillsboro, Oregon
1
Question
Asked
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WWhat are the emerging trends and technology in marketing that i should be aware of?
I am in my 11 grade in high school and i have a bit of experience in affiliate marketing. What kind of course work should i focus on if i want to build a career in marketing?
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6 answers
Suzanne Gonzales
Marketing
8
Answers
Austin, Texas
Updated
Suzanne’s Answer
One of the biggest trends right now is the rise of digital marketing. With the increasing use of smartphones and social media, companies are putting more emphasis on online advertising, content marketing, and search engine optimization (SEO). Familiarizing yourself with these areas will give you a strong foundation in digital marketing.
Another emerging trend is data-driven marketing. Companies are now using data analytics to gain insights into customer behavior, preferences, and trends. Having knowledge of data analysis and tools like Google Analytics will be extremely valuable in this data-driven era.
When it comes to technology, artificial intelligence (AI) and machine learning are making a big impact in marketing. AI-powered chatbots, personalized recommendations, and predictive analytics are becoming more prevalent in the industry. Keeping an eye on these technologies and understanding how they can be leveraged in marketing strategies will give you a competitive edge. Don't forget about generative AI. One of the most transformative impacts of generative AI is its potential to significantly reduce the cost of intelligence, helping marketers achieve significantly more, at a fraction of the time and cost. It can also help with customization and creating authentic experiences/messages that resonate with customers' unique preferences and journeys. Practice prompting on ChatGBT to build your skill set!
In terms of coursework, it's essential to have a solid understanding of marketing principles and strategies. Courses in marketing management, consumer behavior, market research, and advertising would provide you with a strong foundation.
As mentioned earlier, digital marketing is becoming increasingly important. Taking courses in areas such as social media marketing, search engine marketing, content marketing, and web analytics would be beneficial in today's digital landscape.
Additionally, courses that focus on data analysis, statistics, and research methods will equip you with the skills needed to harness the power of data in marketing.
There is a strong link between psychology and marketing. Part of being an effective marketer is understanding this relationship and how to evoke emotional responses from your customers. When people feel emotionally connected to something, it makes them more likely to buy the product or use the service. Courses in psychology will give insights into consumer motivations, decision-making processes, and the emotional triggers that drive behavior. This knowledge will enable you to create marketing strategies that resonate with your target audience, establish emotional connections, and ultimately drive sales.
Lastly, don't forget about honing your communication and creativity skills. Marketing is all about effectively conveying messages and creating innovative campaigns. Courses in public speaking, writing, graphic design, and creative thinking will help you excel in these aspects of the field.
Remember, marketing is a dynamic field, and staying up-to-date with the latest trends and technologies is crucial. Continuously learning, keeping an eye on industry blogs and publications, and gaining hands-on experience through internships or freelance projects will further enhance your marketability.
Whether you’re starting college or finishing up your studies, Access Your Potential Career Readiness and Digital Skills curricula are available to help you grow and discover what you want for your career. Visit http://accessyourpotential.pwc.com/.
Another emerging trend is data-driven marketing. Companies are now using data analytics to gain insights into customer behavior, preferences, and trends. Having knowledge of data analysis and tools like Google Analytics will be extremely valuable in this data-driven era.
When it comes to technology, artificial intelligence (AI) and machine learning are making a big impact in marketing. AI-powered chatbots, personalized recommendations, and predictive analytics are becoming more prevalent in the industry. Keeping an eye on these technologies and understanding how they can be leveraged in marketing strategies will give you a competitive edge. Don't forget about generative AI. One of the most transformative impacts of generative AI is its potential to significantly reduce the cost of intelligence, helping marketers achieve significantly more, at a fraction of the time and cost. It can also help with customization and creating authentic experiences/messages that resonate with customers' unique preferences and journeys. Practice prompting on ChatGBT to build your skill set!
In terms of coursework, it's essential to have a solid understanding of marketing principles and strategies. Courses in marketing management, consumer behavior, market research, and advertising would provide you with a strong foundation.
As mentioned earlier, digital marketing is becoming increasingly important. Taking courses in areas such as social media marketing, search engine marketing, content marketing, and web analytics would be beneficial in today's digital landscape.
Additionally, courses that focus on data analysis, statistics, and research methods will equip you with the skills needed to harness the power of data in marketing.
There is a strong link between psychology and marketing. Part of being an effective marketer is understanding this relationship and how to evoke emotional responses from your customers. When people feel emotionally connected to something, it makes them more likely to buy the product or use the service. Courses in psychology will give insights into consumer motivations, decision-making processes, and the emotional triggers that drive behavior. This knowledge will enable you to create marketing strategies that resonate with your target audience, establish emotional connections, and ultimately drive sales.
Lastly, don't forget about honing your communication and creativity skills. Marketing is all about effectively conveying messages and creating innovative campaigns. Courses in public speaking, writing, graphic design, and creative thinking will help you excel in these aspects of the field.
Remember, marketing is a dynamic field, and staying up-to-date with the latest trends and technologies is crucial. Continuously learning, keeping an eye on industry blogs and publications, and gaining hands-on experience through internships or freelance projects will further enhance your marketability.
Whether you’re starting college or finishing up your studies, Access Your Potential Career Readiness and Digital Skills curricula are available to help you grow and discover what you want for your career. Visit http://accessyourpotential.pwc.com/.
Thank you so much for the advice.
David
Denver Stokes
Sales Engineer
3
Answers
Boulder, Colorado
Updated
Denver’s Answer
Right now is a very exciting time in MarTech, but not only because AI has become more accessible. A lot of great answers above, so I won't repeat those, but will touch on some ways they're being used.
3 technologies are driving hyperpersonalization of marketing: traditional AI, genAI, and maturing activation systems, such as Salesforce. Traditional AI remains a key piece for microsegmenting customer groups. In the past companies would market to segments in the single digits, but traditional AI allows them to segment customers into hundreds of different groups. GenAI further helps this by quickly generating marketing messages and images that can be used in campaigns; of course after they're reviewed. For a lot of companies the biggest speedbump to personalized marketing was the amount of resources it takes to write messages and create images to go along with the ads. The combination of these two types of AI makes it possible to personalize dramatically more types of customers with messages that are very personalized to them. Finally, systems, such as Salesforce, have matured enough to allow marketers to automate how they send these messages to 100s of segments quickly.
3 technologies are driving hyperpersonalization of marketing: traditional AI, genAI, and maturing activation systems, such as Salesforce. Traditional AI remains a key piece for microsegmenting customer groups. In the past companies would market to segments in the single digits, but traditional AI allows them to segment customers into hundreds of different groups. GenAI further helps this by quickly generating marketing messages and images that can be used in campaigns; of course after they're reviewed. For a lot of companies the biggest speedbump to personalized marketing was the amount of resources it takes to write messages and create images to go along with the ads. The combination of these two types of AI makes it possible to personalize dramatically more types of customers with messages that are very personalized to them. Finally, systems, such as Salesforce, have matured enough to allow marketers to automate how they send these messages to 100s of segments quickly.
Derek Bedwell
Strategic Resource Manager | Creative Resources
4
Answers
Atlanta, Georgia
Updated
Derek’s Answer
Hi David, this a great question! By thinking in this way, you are already preparing yourself for a successful career in whatever field you decide to pursue. Remember to keep that train of thought and recognize trends in different areas as well, it will be an asset to you in the future! My advice is to start reading up on GenAI. Several major companies have already invested in this technology and will continue to use it to develop new ways of automating processes. Microsoft's Copilot is a great GenAI application that is integrated into their suite of products (Excel, PowerPoint, Outlook, Word, etc). As someone who has access to this program, I can prompt Copilot to summarize lengthy documents, emails and PowerPoint presentations. It can also craft email messages for you, analyze data trends in Excel, automate small tasks, and so much more. There are a number of emerging GenAI programs and in my personal opinion, learning how to write prompts and using them to analyze data will be some of the biggest near-term benefits. Also, it can help answer questions like yours!
To share an example, I prompted Copilot to rework my answer with the following prompt: "Can you craft the below answer to a question about emerging Marketing technologies to have a happier tone, while also including additional emerging technologies that a student in high school should learn more about?"
Hi David,
I'm so glad you asked this question! You are showing a lot of curiosity and foresight by exploring the latest trends in marketing technologies. This will give you a huge advantage in your future endeavors, whatever they may be. Don't ever stop being curious and innovative, because that's what makes you stand out from the crowd!
One of the most exciting and powerful emerging technologies in marketing is GenAI, which stands for generative artificial intelligence. This is a type of AI that can create new content, such as text, images, videos, or audio, based on some input or prompt. Many big companies, such as Microsoft, Google, and Amazon, are investing heavily in GenAI and developing amazing applications that can help marketers and consumers alike.
For example, Microsoft's Copilot is a GenAI tool that can help you with various tasks in their suite of products, such as Excel, PowerPoint, Outlook, Word, and more. You can ask Copilot to summarize long documents, emails, or presentations, write email messages for you, analyze data trends in Excel, automate small tasks, and so much more. It's like having a smart assistant that can do almost anything you want!
GenAI is not the only emerging technology that you should learn more about. There are many other technologies that are changing the way marketing is done and creating new opportunities for businesses and consumers. Here are some of them:
• Augmented reality (AR) and virtual reality (VR): These are technologies that can create immersive and interactive experiences for users, such as overlaying digital information on the real world (AR) or transporting users to a simulated environment (VR). Marketers can use these technologies to showcase their products or services, create engaging stories, or provide personalized experiences for customers.
• Blockchain and cryptocurrency: These are technologies that can enable secure and transparent transactions and data sharing, without the need for intermediaries or central authorities. Marketers can use these technologies to create new business models, reward loyal customers, or protect their brand reputation.
• Internet of things (IoT) and smart devices: These are technologies that can connect physical objects, such as appliances, vehicles, or wearables, to the internet and enable data collection and communication. Marketers can use these technologies to monitor customer behavior, provide feedback, or offer convenience and value.
I hope this answer has given you some insights into the emerging marketing technologies that you should learn more about. These technologies are not only fascinating, but also very useful and practical for marketers and consumers. By learning how to use them, you will be able to create amazing solutions and experiences that will make you a successful and happy marketer. Good luck and have fun!
To share an example, I prompted Copilot to rework my answer with the following prompt: "Can you craft the below answer to a question about emerging Marketing technologies to have a happier tone, while also including additional emerging technologies that a student in high school should learn more about?"
Hi David,
I'm so glad you asked this question! You are showing a lot of curiosity and foresight by exploring the latest trends in marketing technologies. This will give you a huge advantage in your future endeavors, whatever they may be. Don't ever stop being curious and innovative, because that's what makes you stand out from the crowd!
One of the most exciting and powerful emerging technologies in marketing is GenAI, which stands for generative artificial intelligence. This is a type of AI that can create new content, such as text, images, videos, or audio, based on some input or prompt. Many big companies, such as Microsoft, Google, and Amazon, are investing heavily in GenAI and developing amazing applications that can help marketers and consumers alike.
For example, Microsoft's Copilot is a GenAI tool that can help you with various tasks in their suite of products, such as Excel, PowerPoint, Outlook, Word, and more. You can ask Copilot to summarize long documents, emails, or presentations, write email messages for you, analyze data trends in Excel, automate small tasks, and so much more. It's like having a smart assistant that can do almost anything you want!
GenAI is not the only emerging technology that you should learn more about. There are many other technologies that are changing the way marketing is done and creating new opportunities for businesses and consumers. Here are some of them:
• Augmented reality (AR) and virtual reality (VR): These are technologies that can create immersive and interactive experiences for users, such as overlaying digital information on the real world (AR) or transporting users to a simulated environment (VR). Marketers can use these technologies to showcase their products or services, create engaging stories, or provide personalized experiences for customers.
• Blockchain and cryptocurrency: These are technologies that can enable secure and transparent transactions and data sharing, without the need for intermediaries or central authorities. Marketers can use these technologies to create new business models, reward loyal customers, or protect their brand reputation.
• Internet of things (IoT) and smart devices: These are technologies that can connect physical objects, such as appliances, vehicles, or wearables, to the internet and enable data collection and communication. Marketers can use these technologies to monitor customer behavior, provide feedback, or offer convenience and value.
I hope this answer has given you some insights into the emerging marketing technologies that you should learn more about. These technologies are not only fascinating, but also very useful and practical for marketers and consumers. By learning how to use them, you will be able to create amazing solutions and experiences that will make you a successful and happy marketer. Good luck and have fun!
Cece Kintner
Marketing
6
Answers
Alpharetta, Georgia
Updated
Cece’s Answer
Great question! I would recommend you look at marketing automation platforms, CRM's like Salesforce, and interactive demo technology like Consensus or Walnut. These are all tools that marketing uses to build, send and generate messaging.
In addition, business development tools are often used and managed by the marketing team, so it would be beneficial to learn about that segment of products/services.
In addition, business development tools are often used and managed by the marketing team, so it would be beneficial to learn about that segment of products/services.
Thank you. Much appreciated
David
JM Jackson
Consulting
12
Answers
Covington, Georgia
Updated
JM’s Answer
Hello David!
In the rapidly evolving landscape of marketing, staying abreast of emerging trends and technologies is crucial. Here are some key areas to consider:
Digital Marketing: With the increasing reliance on digital platforms, expertise in digital marketing is essential. Focus on understanding search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing.
Data Analytics and Marketing Automation: Data-driven decision-making is becoming increasingly prevalent in marketing. Learn how to analyze data to derive insights into consumer behavior and preferences. Familiarize yourself with tools and platforms for marketing automation, which streamline repetitive tasks and enhance efficiency.
Artificial Intelligence (AI) and Machine Learning: AI and machine learning technologies are revolutionizing marketing practices. Explore how these technologies can be leveraged for personalized marketing campaigns, predictive analytics, chatbots for customer service, and more.
Video Marketing: Video content continues to gain traction in digital marketing strategies. Familiarize yourself with video production techniques, editing software, and platforms for hosting and distributing video content.
Influencer Marketing: Influencer marketing involves collaborating with individuals who have a significant following on social media to promote products or services. Understand how to identify suitable influencers, negotiate partnerships, and measure the effectiveness of influencer campaigns.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies offer immersive experiences that can be integrated into marketing campaigns to engage consumers in innovative ways. Explore their applications in areas such as product demonstrations, virtual try-on experiences, and interactive storytelling.
Voice Search Optimization: With the rise of voice-activated devices and virtual assistants, optimizing content for voice search is becoming increasingly important. I'd like you to learn how to adapt SEO strategies to accommodate voice search queries.
For coursework, consider pursuing a degree or certification program in marketing, digital marketing, business administration, or a related field. Courses in areas such as consumer behavior, market research, advertising, branding, communications, and data analysis will provide a solid foundation for a career in marketing. Additionally, gaining practical experience through internships, freelance projects, or involvement in extracurricular activities such as affiliate marketing can further enhance your skills and knowledge.
In the rapidly evolving landscape of marketing, staying abreast of emerging trends and technologies is crucial. Here are some key areas to consider:
Digital Marketing: With the increasing reliance on digital platforms, expertise in digital marketing is essential. Focus on understanding search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing.
Data Analytics and Marketing Automation: Data-driven decision-making is becoming increasingly prevalent in marketing. Learn how to analyze data to derive insights into consumer behavior and preferences. Familiarize yourself with tools and platforms for marketing automation, which streamline repetitive tasks and enhance efficiency.
Artificial Intelligence (AI) and Machine Learning: AI and machine learning technologies are revolutionizing marketing practices. Explore how these technologies can be leveraged for personalized marketing campaigns, predictive analytics, chatbots for customer service, and more.
Video Marketing: Video content continues to gain traction in digital marketing strategies. Familiarize yourself with video production techniques, editing software, and platforms for hosting and distributing video content.
Influencer Marketing: Influencer marketing involves collaborating with individuals who have a significant following on social media to promote products or services. Understand how to identify suitable influencers, negotiate partnerships, and measure the effectiveness of influencer campaigns.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies offer immersive experiences that can be integrated into marketing campaigns to engage consumers in innovative ways. Explore their applications in areas such as product demonstrations, virtual try-on experiences, and interactive storytelling.
Voice Search Optimization: With the rise of voice-activated devices and virtual assistants, optimizing content for voice search is becoming increasingly important. I'd like you to learn how to adapt SEO strategies to accommodate voice search queries.
For coursework, consider pursuing a degree or certification program in marketing, digital marketing, business administration, or a related field. Courses in areas such as consumer behavior, market research, advertising, branding, communications, and data analysis will provide a solid foundation for a career in marketing. Additionally, gaining practical experience through internships, freelance projects, or involvement in extracurricular activities such as affiliate marketing can further enhance your skills and knowledge.
Thank you for sharing your perspective.
David
Violaine Gonzalez
Senior Associate
176
Answers
New York, New York
Updated
Violaine’s Answer
Hi David In the dynamic field of marketing, staying updated with emerging trends and technologies is essential to remain competitive and effectively reach target audiences. Here are some emerging trends and technologies in marketing that you should be aware of:
1. **Artificial Intelligence (AI) and Machine Learning:** AI and machine learning technologies are revolutionizing marketing by enabling personalized customer experiences, predictive analytics, and automation of repetitive tasks. AI-powered chatbots, recommendation engines, and predictive analytics tools help marketers deliver more relevant content and targeted campaigns.
2. **Voice Search and Smart Assistants:** With the rise of voice-enabled devices like smart speakers and virtual assistants (e.g., Siri, Alexa, Google Assistant), optimizing content for voice search is becoming increasingly important. Marketers need to adapt their SEO strategies to account for natural language queries and conversational search patterns.
3. **Augmented Reality (AR) and Virtual Reality (VR):** AR and VR technologies offer immersive and interactive experiences that can be leveraged for marketing purposes. From virtual product demonstrations and interactive shopping experiences to AR-powered try-on features and virtual events, brands are finding creative ways to engage consumers through AR and VR.
4. **Personalization and Customer Data Platforms (CDPs):** Personalization continues to be a key trend in marketing, with advancements in customer data platforms (CDPs) enabling marketers to collect, analyze, and utilize customer data to deliver tailored experiences across channels. Dynamic content, personalized recommendations, and one-to-one marketing are increasingly becoming the norm.
5. **User-Generated Content (UGC) and Influencer Marketing:** UGC and influencer marketing are powerful strategies for building brand trust and authenticity. Leveraging user-generated content and partnering with influencers can help brands reach new audiences, drive engagement, and build stronger connections with customers.
6. **Video Marketing:** Video content continues to dominate digital marketing channels, with platforms like YouTube, TikTok, and Instagram Reels driving engagement and brand awareness. Short-form videos, live streaming, and interactive video experiences are trends to watch in video marketing.
7. **Social Commerce:** Social media platforms are increasingly integrating e-commerce features, allowing users to discover and purchase products directly within the social media environment. Brands can leverage social commerce features like shoppable posts, in-app checkout, and live shopping to drive sales and conversions.
8. **Data Privacy and Compliance:** With growing concerns about data privacy and regulations such as GDPR and CCPA, marketers need to prioritize data protection and compliance. Transparency, consent management, and ethical data practices are crucial for maintaining consumer trust and compliance with regulations.
By staying informed about these emerging trends and technologies, marketers can adapt their strategies and leverage new opportunities to engage audiences, drive growth, and achieve their marketing objectives.
1. **Artificial Intelligence (AI) and Machine Learning:** AI and machine learning technologies are revolutionizing marketing by enabling personalized customer experiences, predictive analytics, and automation of repetitive tasks. AI-powered chatbots, recommendation engines, and predictive analytics tools help marketers deliver more relevant content and targeted campaigns.
2. **Voice Search and Smart Assistants:** With the rise of voice-enabled devices like smart speakers and virtual assistants (e.g., Siri, Alexa, Google Assistant), optimizing content for voice search is becoming increasingly important. Marketers need to adapt their SEO strategies to account for natural language queries and conversational search patterns.
3. **Augmented Reality (AR) and Virtual Reality (VR):** AR and VR technologies offer immersive and interactive experiences that can be leveraged for marketing purposes. From virtual product demonstrations and interactive shopping experiences to AR-powered try-on features and virtual events, brands are finding creative ways to engage consumers through AR and VR.
4. **Personalization and Customer Data Platforms (CDPs):** Personalization continues to be a key trend in marketing, with advancements in customer data platforms (CDPs) enabling marketers to collect, analyze, and utilize customer data to deliver tailored experiences across channels. Dynamic content, personalized recommendations, and one-to-one marketing are increasingly becoming the norm.
5. **User-Generated Content (UGC) and Influencer Marketing:** UGC and influencer marketing are powerful strategies for building brand trust and authenticity. Leveraging user-generated content and partnering with influencers can help brands reach new audiences, drive engagement, and build stronger connections with customers.
6. **Video Marketing:** Video content continues to dominate digital marketing channels, with platforms like YouTube, TikTok, and Instagram Reels driving engagement and brand awareness. Short-form videos, live streaming, and interactive video experiences are trends to watch in video marketing.
7. **Social Commerce:** Social media platforms are increasingly integrating e-commerce features, allowing users to discover and purchase products directly within the social media environment. Brands can leverage social commerce features like shoppable posts, in-app checkout, and live shopping to drive sales and conversions.
8. **Data Privacy and Compliance:** With growing concerns about data privacy and regulations such as GDPR and CCPA, marketers need to prioritize data protection and compliance. Transparency, consent management, and ethical data practices are crucial for maintaining consumer trust and compliance with regulations.
By staying informed about these emerging trends and technologies, marketers can adapt their strategies and leverage new opportunities to engage audiences, drive growth, and achieve their marketing objectives.
Thanks, can't wait to put this advice into action!
David