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What are the emerging trends in the marketing industry as far as technology is concerned ?

My name is Hilda, age 15 . in the near future I'm looking forward to start various businesses , therefore I would like to understand the above question.

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Robson’s Answer

Hello Hilda,

Firstly, I must commend your ambition. It's truly admirable!

Here are some of the crucial emerging trends in the field of Marketing that are shaping the industry:
- Utilizing Artificial Intelligence for Hyper-Personalisation
- Embracing Omni-Channel strategies
- Focusing on Customer Journeys
- Enhancing On-Shop Communication

Wishing you all the best in your endeavors!
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Deena’s Answer

Excellent query! The topics include Artificial Intelligence and Customization, Marketing Operations (focusing on tech stack), Data and Analytics (with a special emphasis on Return on Investment or Marketing Investment), Performance, Digital Marketing, Demand Generation, Branding, and Social Media.
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Hanneke’s Answer

Hi Hilda, I think one very interesting trend will be personalization. With the enormous amounts of data we are collecting and the ablity with AI or other technologies to analyze and organize this - the impact on personal messages and marketing will be so exciting. Mass marketing on an individual bases. I encourage you to to further look into that!
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Kate’s Answer

Hi Hilda,
Technology is moving fast and furious, but you have a secret weapon: your youth! You've never known a world without technology, so your brain is likely more tech savvy and innovation focused than many executives out there. Wherever you decide to take your career - remember that! It's powerful!

As far as emerging trends in marketing, like almost every other industry, Generative AI is transforming the field in many ways. By leveraging machine learning algorithms that can understand, learn, predict, and potentially operate autonomously, marketing professionals are gaining new tools and techniques to engage customers, build brand awareness, and drive sales. Some specific areas impacted by Gen AI:
* Personalized Content Creation
* Automated Ad Creation
* Predictive Analytics
* Market Research
* Product Development
* Brand Management
* The list goes on...

I think it's worthwhile for anyone who engages with technology to learn more about Gen AI and start building it into our everyday.

Best of luck in all you do!

Kate recommends the following next steps:

Google offers many free courses in this area that I would recommend.
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