Logan
How Can I Improve my YouTube Channel?
I know this isn't related to actual jobs made by employers since this is more of a freelance thing, but I think it's best if I ask anyway and see if anyone has any useful information.
I run a YouTube channel called MGLR, and I've been wanting to improve on my channel to make sure I can make the most out of my content. However, because of certain issues, I can't really make any videos recently, so I'm not getting the growth that I need. I know the basics of running a YouTube channel and creating more gaming videos, such as:
- Researching the YouTube algorithm
- Studying what other, more popular YouTubers do and take inspiration from them
- Studying the current trends and see if I can follow those gaming trends
- Creating a consistent schedule to keep my viewers on my channel
- I use OBS Studio to record my videos, Audacity/Reaper to record the voice/audio and make sure it sounds high-quality
- I edit my videos with Shotcut for more basic edits, but I sometimes use DaVinci Resolve in case I need to make much more advanced edits
- I use Photopea to create my thumbnails for free, and I've used techniques that others use to entice viewers to clicking
- Reaching out to the community and keeping up to date on the reviews of my channel
However, because of other complications, I sometimes won't be able to do these things. I'll do my best if I can somehow get it done, but the schedule is what I'm struggling with.
But that's not what I'm asking as of right now. What I want to know is if there are any other techniques that I do not yet know of that I can use to improve my YouTube channel. If there are any, let me know. I'd love to hear it.
Thanks!
Logan X. "MGLR" Reynolds
"Be yourself, because you will get more views."
- Thomas "TommyInnit" Simons
3 answers
Latricia Friend, MBA, CHM
Latricia’s Answer
The quote that you end your signature line with provides your answer: "Be yourself, because you will get more views."
Besides gaming, what other content do you share about "Logan?" This does not mean all aspects of yourself or personal information, just the one or two that show you are more than just a gamer. If you are also interested in sports or the outdoors, perhaps posting Shorts about the hikes you have taken or a Reel of you practicing scoring a basket/goal/etc. If you are preparing for college or to graduate, talk about that process and how that process parallels gaming overall or a particular game.
'Like, Know, Trust' is a term that you may be familiar with - the like and know may have been established by your content so far - getting to trust means sharing and being vulnerable - it's what connects us.
Cheering your success!
Chinyere Okafor
Chinyere’s Answer
It sounds like you've got a strong foundation for your YouTube channel, and you're already using some great tools and techniques. Here are a few additional strategies that might help you take your channel to the next level:
1. Content Pillars and Series
- Content Pillars: Identify key themes or types of content that perform well on your channel, and stick to them as your main focus. This helps create consistency and builds a loyal audience.
- Series: Create a series of videos that connect with each other. For example, "Let's Play" series, challenges, tutorials, or exploration series in Minecraft. This encourages viewers to watch multiple videos, increasing watch time and engagement.
2. Engagement through Interactive Content
- Polls and Community Posts: Use YouTube’s Community tab to engage with your audience through polls, questions, or updates. This can help you stay connected with your audience even when you’re not posting videos.
- Livestreaming: Consider occasional live streams where you play Minecraft and interact with your audience in real time. It’s a great way to build a community and increase viewer loyalty.
3. Collaborations
- Collaborate with Other Creators: Partner with other YouTubers, especially those in the Minecraft or gaming community, to cross-promote each other’s channels. This can expose you to new audiences and help grow your subscriber base.
4. SEO and Metadata Optimization
- Tags and Descriptions: Make sure your video tags, titles, and descriptions are optimized for SEO. Use tools like TubeBuddy or vidIQ to find relevant keywords that people are searching for.
- Transcriptions and Captions: Adding captions or transcriptions can improve accessibility and also help with search engine ranking.
5. Analyze and Adjust
- Analytics Deep Dive: Regularly analyze your YouTube Analytics to understand what content works best, which videos have the highest retention rates, and where your traffic is coming from. Adjust your content strategy based on this data.
- A/B Testing Thumbnails: Test different thumbnail designs to see which ones have higher click-through rates. Even small changes can make a big difference in viewer engagement.
6. Monetization Strategies
- Patreon or Memberships: If you have a loyal fan base, consider offering exclusive content or perks through platforms like Patreon or YouTube Memberships. This can provide an additional revenue stream.
- Merchandise: If applicable, you could explore creating and selling merchandise related to your channel’s branding or popular Minecraft themes.
7. Diversify Content Types
- Shorts: Use YouTube Shorts to reach a wider audience quickly. These short, engaging videos can attract viewers who may not yet know about your channel.
- Tutorials or Guides: Create tutorial videos that solve specific problems or teach viewers how to do something in Minecraft. These videos often have long-term value and can consistently bring in views.
8. Build a Strong Brand Identity
- Channel Branding: Ensure your channel banner, logo, and overall aesthetic are consistent and reflective of your content. A strong brand identity helps your channel stand out.
- Intro and Outro: Create a consistent intro and outro for your videos that reinforce your brand and encourage viewers to like, comment, and subscribe.
9. Engage with Other Platforms
- Social Media: Promote your videos on other social media platforms like Twitter, Instagram, or TikTok. Use these platforms to tease upcoming content or share behind-the-scenes footage.
- Reddit and Forums: Engage with the Minecraft community on Reddit or other gaming forums. Share your videos there, but be mindful of each community’s rules regarding self-promotion.
If you implement some of these strategies, you'll likely see positive growth on your channel. Keep experimenting and adjusting based on what works best for you and your audience.
Best wishes!
Isabella Diaz
Isabella’s Answer
It just comes down to advertising yourself and showing off what you make and what you can give to the audience. I would say you can start with Tik tok or any other social medias showing clips of your channel. Another tip is to try and stream on platforms like twitch, it might not give too many viewers but finding what people will look for will help you.
Theses are the main things to look out for first before going more into depth about youtube. Create an audience first and then as time goes on you will have loyal viewers which will lead you to improve on your content.
Isabella recommends the following next steps: