6 answers
Larry
Student
Amsterdam, North Holland, Netherlands
1
Question
Asked
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What does a marketing analyst do on a daily basis at work ?
I am a university student interested in marketing but don't have much experience with it. I am wondering what pursuing this path would entail and would be happy to hear any insight.
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6 answers
Chinyere Okafor
Educationist and Counseling Psychologist
617
Answers
Port Harcourt, Rivers, Nigeria
Updated
Chinyere’s Answer
Hello Larry,
Good to know you are interested in marketing. A marketing analyst is responsible for helping a company understand market trends, customer behavior, and the effectiveness of its marketing strategies. Here's what a typical day might look like for a marketing analyst:
1. Data Collection and Analysis: They gather data from various sources, such as market surveys, social media platforms, sales data, and website analytics. Using tools like Excel, Google Analytics, or more advanced software like SQL and Python, they analyze trends and patterns to help guide marketing decisions.
2. Performance Tracking: A key part of the job is measuring the success of marketing campaigns. They monitor key performance indicators (KPIs), such as conversion rates, return on investment (ROI), customer engagement, and sales data, to assess the effectiveness of marketing strategies.
3. Reporting and Presentations: Analysts often create reports to summarize their findings and present them to marketing managers or other stakeholders. This could involve visualizing data using charts and graphs to make the information easier to digest.
4. Customer and Market Research: Marketing analysts keep up with market trends by researching competitors, customer preferences, and emerging opportunities in the market. They might work with survey data, focus groups, or customer feedback.
5. Strategy Recommendations: Based on their research and analysis, marketing analysts help companies improve their marketing strategies by suggesting changes to targeting, pricing, and promotional tactics.
6. Collaboration with Teams: Marketing analysts work closely with other departments, like sales, product development, and advertising, to align marketing efforts with overall business goals.
Since you're a university student just starting in marketing, building skills in data analysis and understanding consumer behavior would be a great first step. You can look into internships, coursework, or projects that allow you to work with data and learn about digital marketing trends.
Best wishes!
Good to know you are interested in marketing. A marketing analyst is responsible for helping a company understand market trends, customer behavior, and the effectiveness of its marketing strategies. Here's what a typical day might look like for a marketing analyst:
1. Data Collection and Analysis: They gather data from various sources, such as market surveys, social media platforms, sales data, and website analytics. Using tools like Excel, Google Analytics, or more advanced software like SQL and Python, they analyze trends and patterns to help guide marketing decisions.
2. Performance Tracking: A key part of the job is measuring the success of marketing campaigns. They monitor key performance indicators (KPIs), such as conversion rates, return on investment (ROI), customer engagement, and sales data, to assess the effectiveness of marketing strategies.
3. Reporting and Presentations: Analysts often create reports to summarize their findings and present them to marketing managers or other stakeholders. This could involve visualizing data using charts and graphs to make the information easier to digest.
4. Customer and Market Research: Marketing analysts keep up with market trends by researching competitors, customer preferences, and emerging opportunities in the market. They might work with survey data, focus groups, or customer feedback.
5. Strategy Recommendations: Based on their research and analysis, marketing analysts help companies improve their marketing strategies by suggesting changes to targeting, pricing, and promotional tactics.
6. Collaboration with Teams: Marketing analysts work closely with other departments, like sales, product development, and advertising, to align marketing efforts with overall business goals.
Since you're a university student just starting in marketing, building skills in data analysis and understanding consumer behavior would be a great first step. You can look into internships, coursework, or projects that allow you to work with data and learn about digital marketing trends.
Best wishes!
Yesh Naidu
8
Answers
Updated
Yesh’s Answer
Hi Larry, in addition to what others have raised I will add that a Marketing Analyst needs to their work into the broader strategy of the organizations goals. At my organization an Analyst works cross-team to create standardized campaign reports and insights. In order to be successful they need to take the time to understand the goals of our team and ensure that all marketing activities are aligned with the end result. This illustrates the importance of collaboration and its role in plays for this role.
Shaun Whelan
AE
2
Answers
Dublin, County Dublin
Updated
Shaun’s Answer
A marketing analyst's day is always full of excitement and variety. Let's take a look at some of the tasks they might dive into:
Data Collection: They collect valuable data from different sources like sales records, customer opinions, and website analytics.
Data Analysis: They explore trends and patterns in the data to get a grasp on customer habits, market situations, and the success of campaigns.
Reporting: They craft reports and dashboards to share their discoveries with stakeholders, spotlighting crucial insights and suggestions.
Market Research: They carry out research to stay informed about market trends, what competitors are up to, and what consumers prefer.
Collaboration: They team up with marketing colleagues to shape strategies based on data insights, lending a hand with campaign planning and implementation.
A/B Testing: They design and analyze tests to check how well marketing strategies or channels are working.
Tool Management: They use analytics tools and software (like Google Analytics, Tableau, or CRM systems) to make data processes more efficient.
Presentation: They share their findings with teams or leaders, often turning complex data into insights that can be put into action.
Staying Updated: They keep their finger on the pulse of industry trends and the latest techniques in marketing analytics and data analysis.
Problem-Solving: They spot opportunities for improvement in marketing efforts and suggest solutions based on data.
These tasks come together to ensure that marketing analysts are key players in crafting successful marketing strategies and guiding business decisions.
Data Collection: They collect valuable data from different sources like sales records, customer opinions, and website analytics.
Data Analysis: They explore trends and patterns in the data to get a grasp on customer habits, market situations, and the success of campaigns.
Reporting: They craft reports and dashboards to share their discoveries with stakeholders, spotlighting crucial insights and suggestions.
Market Research: They carry out research to stay informed about market trends, what competitors are up to, and what consumers prefer.
Collaboration: They team up with marketing colleagues to shape strategies based on data insights, lending a hand with campaign planning and implementation.
A/B Testing: They design and analyze tests to check how well marketing strategies or channels are working.
Tool Management: They use analytics tools and software (like Google Analytics, Tableau, or CRM systems) to make data processes more efficient.
Presentation: They share their findings with teams or leaders, often turning complex data into insights that can be put into action.
Staying Updated: They keep their finger on the pulse of industry trends and the latest techniques in marketing analytics and data analysis.
Problem-Solving: They spot opportunities for improvement in marketing efforts and suggest solutions based on data.
These tasks come together to ensure that marketing analysts are key players in crafting successful marketing strategies and guiding business decisions.
Angelina (Yun Chu) Kuan
Risk Consulting
41
Answers
Foster City, California
Updated
Angelina (Yun Chu)’s Answer
A marketing analyst's day-to-day tasks typically involve the following:
Collecting and Analyzing Data: Marketing analysts gather data from various sources, such as customer surveys, website traffic, sales numbers, and social media metrics. They use this data to understand consumer behavior and market trends.
Monitoring Campaign Performance: They track the performance of marketing campaigns to see what’s working and what’s not. This includes analyzing key performance indicators (KPIs) like conversion rates, click-through rates, and ROI (return on investment).
Creating Reports: Marketing analysts prepare reports and dashboards that summarize their findings. These reports help the marketing team and management make informed decisions.
Identifying Market Trends: They look for emerging trends and changes in the market that could impact the business. This could involve studying competitor performance, industry shifts, or customer preferences.
Collaborating with Teams: Marketing analysts often work with the marketing, sales, and product teams to share insights and recommend strategies based on their analysis. Their findings help guide future campaigns and product launches.
Predicting Future Outcomes: Using historical data and statistical models, they forecast future market trends, customer behaviors, or the potential success of upcoming campaigns.
Using Analytical Tools: They work with tools like Google Analytics, Excel, Tableau, SQL and other data analysis software to process and interpret data.
Marketing analysts play a crucial role in helping companies make data-driven decisions to optimize marketing efforts and improve business outcomes.
Collecting and Analyzing Data: Marketing analysts gather data from various sources, such as customer surveys, website traffic, sales numbers, and social media metrics. They use this data to understand consumer behavior and market trends.
Monitoring Campaign Performance: They track the performance of marketing campaigns to see what’s working and what’s not. This includes analyzing key performance indicators (KPIs) like conversion rates, click-through rates, and ROI (return on investment).
Creating Reports: Marketing analysts prepare reports and dashboards that summarize their findings. These reports help the marketing team and management make informed decisions.
Identifying Market Trends: They look for emerging trends and changes in the market that could impact the business. This could involve studying competitor performance, industry shifts, or customer preferences.
Collaborating with Teams: Marketing analysts often work with the marketing, sales, and product teams to share insights and recommend strategies based on their analysis. Their findings help guide future campaigns and product launches.
Predicting Future Outcomes: Using historical data and statistical models, they forecast future market trends, customer behaviors, or the potential success of upcoming campaigns.
Using Analytical Tools: They work with tools like Google Analytics, Excel, Tableau, SQL and other data analysis software to process and interpret data.
Marketing analysts play a crucial role in helping companies make data-driven decisions to optimize marketing efforts and improve business outcomes.
Mariam Daud
Global Campaign Manager
4
Answers
San Francisco, California
Updated
Mariam’s Answer
A Marketing Analyst helps companies make data-driven decisions by analyzing marketing performance across channels like websites, social media, and paid ads. Their daily tasks involve collecting data, creating reports, and tracking key metrics such as engagement and conversions. They work closely with teams like sales and product to ensure their insights lead to better campaigns and customer understanding.
Personally, I’m very data-driven and initially wanted to pursue a similar path, but I eventually shifted toward campaign management because it allows me to blend data-based decision-making with the creative side of strategy. If you’re like me and love working with data but also want to explore creativity, marketing analytics is a great starting point. You’ll gain a solid foundation in both analytics and strategy, giving you flexibility to carve your own path in the marketing world.
Personally, I’m very data-driven and initially wanted to pursue a similar path, but I eventually shifted toward campaign management because it allows me to blend data-based decision-making with the creative side of strategy. If you’re like me and love working with data but also want to explore creativity, marketing analytics is a great starting point. You’ll gain a solid foundation in both analytics and strategy, giving you flexibility to carve your own path in the marketing world.
John Murphy
Sales Coaching
1
Answer
Amsterdam, North Holland, Netherlands
Updated
John’s Answer
Hi Larry,
I would suggest look at the activities that appeal to you, is it meeting people like physical events, organising those kind of events or building cool advertising campaigns like iconic digital or physical like newspaper, TV or online also think about social media that is getting very big.
Based on that, it also depends on what kind of medium you would like to pursue, there is physical and digital avenues, in physical you have everything from high end luxury good like Yachts or Rolex watches to fast moving consumer goods like Food or Shampoo or you have digital like a Software company or advertising products.
I would suggest look at the activities that appeal to you, is it meeting people like physical events, organising those kind of events or building cool advertising campaigns like iconic digital or physical like newspaper, TV or online also think about social media that is getting very big.
Based on that, it also depends on what kind of medium you would like to pursue, there is physical and digital avenues, in physical you have everything from high end luxury good like Yachts or Rolex watches to fast moving consumer goods like Food or Shampoo or you have digital like a Software company or advertising products.