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What are some things that will make my aplication stand out ?

What are some things that will make my aplication stand out. I wnat to study Public Realtions or marketing in Europe and want to know what are something I need?

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Sean’s Answer

As a hiring manager, I have read through thousands of resumes. The biggest thing I am looking for is relevancy, that is, how much of your experience, education, and objectives/goals align to the position I am trying to fill. The resume should be "scannable", meaning I will give each resume a quick read assessing it for relevancy and will pause and read more only on things that directly apply to what I am looking for. A good resume balances between too much information and too little information. It's important to succinctly bullet, bold or call out a key word, skill, previous job, credential, etc. and provide a brief description. Too much information will cause me to either ignore or miss points you are trying to make or call out. Giving the basics showing that you're qualified is usually enough to get you to the next level of screening. There will be time and opportunity in phone interviews and face to face interviews to go into greater detail. Keep in mind that many recruiters and firms are using artificial intelligence (AI) tools to pre-screen. This makes it all the more important to ensure that your resume uses key words that directly correlate to the job description. It's very important to thoroughly read the job description and requirements and gain a strong understanding of what the hiring manager or recruiter is looking for. Make sure your resume and cover letter align well to the job posting. Be less curious about things like benefits, salary, time-off, etc. and be much more curious about what the job actually does, how factual you can be about how you can fulfill those needs, and how equally eager and open you are contribute and learn more about the company/business you are hoping to work for. Good luck in your search.
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Chris’s Answer

If you're considering applying for a specific role, it's crucial to meticulously examine the job listing. Ensure that your resume includes "keywords" that correspond to the job's requirements. Often, recruiters perform an initial scan for keywords that match the job's needs. Furthermore, some firms utilize AI tools before manually inspecting resumes. It's also beneficial to network with employees of the company you're interested in, as they can forward your resume to the recruiter and suggest that they contact you. Lastly, use LinkedIn to reach out to recruiters or hiring managers, highlighting your eagerness for the role and pointing out key skills and experiences. Best of luck!
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Leslie’s Answer

It's important to remember that job listings are designed to be comprehensive. This means they'll include both essential qualifications and bonus skills. However, don't worry if you're not an expert in every single area mentioned. The key is to ensure that you have a solid understanding (around 75%) of the skills they're seeking. If there are areas where you're lacking, don't hesitate to tap into your LinkedIn network or personal contacts. They could potentially introduce you to the hiring manager and vouch for your abilities. This could help you get your foot in the door and demonstrate that you have the necessary skills and experience for the job. Best of luck!
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Tara’s Answer

Hey Perla! First of all, how exciting that you’re planning to study Public Relations or Marketing in Europe! That’s such a fantastic goal, and it sounds like you’re already thinking about how to make your application stand out—so you’re definitely on the right track!

Coming from Honduras is actually one of your biggest strengths—don’t overlook that! Think about how your experiences, perspective, and even cultural background can add something fresh to a European classroom. Schools in Europe love students who bring diverse viewpoints, so highlight how your background will enrich the conversation.

If you’ve worked on any marketing campaigns, social media projects, PR events, or anything related—now’s the time to shine a spotlight on those! Admissions committees love to see real-world experience. Even if you’ve done something small, like helping with a local event or running social media for a friend’s business, it all counts. Be specific about what you did, the results you achieved, and what you learned. This shows you’re not just interested in the field—you’re already living it!

Europe is so diverse, and the culture varies widely between countries. Studying in Spain is going to be very different from studying in Germany or France. Admissions teams love to see that you’ve done your homework on their country. Mention why you’re drawn to that particular place and how you see yourself fitting into their culture. It shows you’re serious about studying there and not just applying on a whim.

Think about what makes you unique as a candidate. Maybe you have skills in social media trends that are big in Latin America, or perhaps you’re passionate about community projects that you could introduce to your future classmates. Highlight any creative ideas or campaigns you’ve led—show them that you’re someone who doesn’t just think outside the box but lives outside of it!

A strong personal statement can make all the difference. Talk about your journey, what inspired you to pursue PR/marketing, and your dreams of studying in Europe. Make it personal and authentic. And don’t forget about your references—choose people who really know your work ethic and can vouch for your skills.

Best of luck.
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