12 answers
Layla
Student
Lexington, South Carolina
1
Question
Asked
796 views
How be a better entrepreneur?
How can I boost my small business and have better marketing?
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12 answers
Tara Dalrymple
Workplace Community & Culture
7
Answers
Galway
Updated
Tara’s Answer
Hey Layla!
First off, kudos to you for wanting to level up your business! It’s so inspiring to see someone putting in the effort to grow and learn. And you’re absolutely right—never underestimate marketing. Honestly, it’s the lifeline of any successful business, and it’s often the missing piece that causes so many small businesses to struggle.
I can’t stress this enough—knowing exactly who your customers are is the key to creating marketing that actually works. Think of it like this: you wouldn’t try to sell snow boots to someone living on a tropical beach, right? Spend time really getting to know your customers—what they like, what they need, and even what keeps them up at night. The more you understand them, the easier it’ll be to create marketing messages that speak directly to them.
Marketing isn’t just about running ads—it’s about being present where your customers hang out. Whether it’s Instagram, TikTok, Facebook, or even LinkedIn, focus on the platforms that matter most to your audience. And don’t just post for the sake of posting—share content that’s engaging, valuable, and shows off your brand’s personality. Consistency is key!
What makes your business different? Why should someone choose you over your competitors? This is your Unique Selling Point (USP), and it’s the magic sauce that’ll help you stand out. Whether it’s your exceptional customer service, eco-friendly products, or a personal touch, make sure your marketing clearly communicates what makes you special.
It can be tempting to focus solely on getting more sales, but long-term success comes from building relationships. Engage with your customers, respond to their comments, and show genuine interest in their feedback. Create loyalty programs or send personalized thank-you notes after a purchase. Happy customers will not only come back—they’ll also tell their friends!
People trust other people more than they trust brands. So, show off those glowing reviews, share customer testimonials, and highlight any success stories. If someone’s on the fence about buying from you, seeing that others have had a great experience can be the nudge they need.
Marketing is a lot like baking—sometimes, you’ve just got to try different ingredients to see what works best. Test out new strategies, run small ad campaigns, or try a fun new social media trend. Keep an eye on what’s working and what’s not, and don’t be afraid to pivot if needed. The world of marketing is always changing, so stay curious!
Remember, marketing isn’t just an add-on—it’s a crucial part of your business strategy. Investing time (and yes, sometimes a bit of money) into understanding and improving your marketing can take your business from good to amazing.
First off, kudos to you for wanting to level up your business! It’s so inspiring to see someone putting in the effort to grow and learn. And you’re absolutely right—never underestimate marketing. Honestly, it’s the lifeline of any successful business, and it’s often the missing piece that causes so many small businesses to struggle.
I can’t stress this enough—knowing exactly who your customers are is the key to creating marketing that actually works. Think of it like this: you wouldn’t try to sell snow boots to someone living on a tropical beach, right? Spend time really getting to know your customers—what they like, what they need, and even what keeps them up at night. The more you understand them, the easier it’ll be to create marketing messages that speak directly to them.
Marketing isn’t just about running ads—it’s about being present where your customers hang out. Whether it’s Instagram, TikTok, Facebook, or even LinkedIn, focus on the platforms that matter most to your audience. And don’t just post for the sake of posting—share content that’s engaging, valuable, and shows off your brand’s personality. Consistency is key!
What makes your business different? Why should someone choose you over your competitors? This is your Unique Selling Point (USP), and it’s the magic sauce that’ll help you stand out. Whether it’s your exceptional customer service, eco-friendly products, or a personal touch, make sure your marketing clearly communicates what makes you special.
It can be tempting to focus solely on getting more sales, but long-term success comes from building relationships. Engage with your customers, respond to their comments, and show genuine interest in their feedback. Create loyalty programs or send personalized thank-you notes after a purchase. Happy customers will not only come back—they’ll also tell their friends!
People trust other people more than they trust brands. So, show off those glowing reviews, share customer testimonials, and highlight any success stories. If someone’s on the fence about buying from you, seeing that others have had a great experience can be the nudge they need.
Marketing is a lot like baking—sometimes, you’ve just got to try different ingredients to see what works best. Test out new strategies, run small ad campaigns, or try a fun new social media trend. Keep an eye on what’s working and what’s not, and don’t be afraid to pivot if needed. The world of marketing is always changing, so stay curious!
Remember, marketing isn’t just an add-on—it’s a crucial part of your business strategy. Investing time (and yes, sometimes a bit of money) into understanding and improving your marketing can take your business from good to amazing.
John Jordan
Website Optimization
3
Answers
Chicago, Illinois
Updated
John’s Answer
Hi Layla,
To be a better entrepreneur and improve your marketing, here are some considerations:
Develop a powerful value proposition that resonates with your target audience. To do this:
1. Understand your customer deeply as an individual, not just a target.
2. Focus on specificity in your messaging.
3. Craft your value proposition to maximize perceived value and minimize perceived cost for the customer.
Develop a Customer Theory. This theory should identify meaningful differences among customer segments and inform personalized approaches for each important persona.
Use data and experimentation to truly understand your audience. Conduct marketing experiments to gain insights into customer behavior and optimize your strategies.
Implement the Micro-Yes Approach. This involves guiding the customer through a series of small affirmative decisions, leading to the final conversion. Consider implementing these steps in your marketing funnel:
YES, I understand
YES, I believe
YES, I want this now
YES, I want this from you
To be a better entrepreneur and improve your marketing, here are some considerations:
Develop a powerful value proposition that resonates with your target audience. To do this:
1. Understand your customer deeply as an individual, not just a target.
2. Focus on specificity in your messaging.
3. Craft your value proposition to maximize perceived value and minimize perceived cost for the customer.
Develop a Customer Theory. This theory should identify meaningful differences among customer segments and inform personalized approaches for each important persona.
Use data and experimentation to truly understand your audience. Conduct marketing experiments to gain insights into customer behavior and optimize your strategies.
Implement the Micro-Yes Approach. This involves guiding the customer through a series of small affirmative decisions, leading to the final conversion. Consider implementing these steps in your marketing funnel:
YES, I understand
YES, I believe
YES, I want this now
YES, I want this from you
Rebecca Tang
Banking
1808
Answers
Hong Kong
Updated
Rebecca’s Answer
Thank you for your question. I am glad to hear that you have started your own business.
Below are my suggestions:
1. Do some analysis on your business first, eg competition status, your target customer segment, what are the alternatives or substitute, etc.
2. Think about how to differentiate your product from your competitors
3. Customize your product that meets the target customer segment
4. Establish a marketing strategy on media's for your target customer segment
5. Review the business model and marketing strategy regularly
Hope this helps! Good Luck!
May Almighty God bless you!
Below are my suggestions:
1. Do some analysis on your business first, eg competition status, your target customer segment, what are the alternatives or substitute, etc.
2. Think about how to differentiate your product from your competitors
3. Customize your product that meets the target customer segment
4. Establish a marketing strategy on media's for your target customer segment
5. Review the business model and marketing strategy regularly
Hope this helps! Good Luck!
May Almighty God bless you!
Adaobi Ogheneovo B.SC Acct, MPA , IBM
CLIENT MANAGER
65
Answers
Saint John, New Brunswick, Canada
Updated
Adaobi’s Answer
Becoming a better entrepreneur involves continuous learning, adapting, and improving. Here are some key strategies to help you on your journey:
1. Develop a Clear Vision: Know what you want to achieve and set clear, achievable goals. A strong vision will guide your decisions and keep you motivated.
2. Continuous Learning: Stay updated with the latest trends in your industry. Read books, take online courses, and attend seminars. Platforms like Coursera and edX offer valuable courses on entrepreneurship¹(https://www.youtube.com/watch?v=JHtmJMtMetM).
3. Networking: Build a strong network of mentors, peers, and industry professionals. Networking can provide support, advice, and opportunities for collaboration.
4. Embrace Failure: Understand that failure is a part of the entrepreneurial journey. Learn from your mistakes and use them as stepping stones to success.
5. Customer Focus: Always keep your customers at the center of your business. Understand their needs and preferences, and strive to provide exceptional value.
6. Financial Management: Develop strong financial management skills. Keep track of your expenses, manage cash flow effectively, and plan for the long term.
7. Innovate: Continuously look for ways to improve your products or services. Innovation can set you apart from competitors and keep your business relevant.
8. Time Management: Prioritize your tasks and manage your time efficiently. Tools like Trello or Asana can help you stay organized and focused.
9. Resilience: Entrepreneurship can be challenging. Cultivate resilience to bounce back from setbacks and stay committed to your goals.
10. Seek Feedback: Regularly seek feedback from customers, employees, and mentors. Constructive feedback can provide valuable insights and help you improve.
By focusing on these areas, you can enhance your entrepreneurial skills and increase your chances of success.
1. Develop a Clear Vision: Know what you want to achieve and set clear, achievable goals. A strong vision will guide your decisions and keep you motivated.
2. Continuous Learning: Stay updated with the latest trends in your industry. Read books, take online courses, and attend seminars. Platforms like Coursera and edX offer valuable courses on entrepreneurship¹(https://www.youtube.com/watch?v=JHtmJMtMetM).
3. Networking: Build a strong network of mentors, peers, and industry professionals. Networking can provide support, advice, and opportunities for collaboration.
4. Embrace Failure: Understand that failure is a part of the entrepreneurial journey. Learn from your mistakes and use them as stepping stones to success.
5. Customer Focus: Always keep your customers at the center of your business. Understand their needs and preferences, and strive to provide exceptional value.
6. Financial Management: Develop strong financial management skills. Keep track of your expenses, manage cash flow effectively, and plan for the long term.
7. Innovate: Continuously look for ways to improve your products or services. Innovation can set you apart from competitors and keep your business relevant.
8. Time Management: Prioritize your tasks and manage your time efficiently. Tools like Trello or Asana can help you stay organized and focused.
9. Resilience: Entrepreneurship can be challenging. Cultivate resilience to bounce back from setbacks and stay committed to your goals.
10. Seek Feedback: Regularly seek feedback from customers, employees, and mentors. Constructive feedback can provide valuable insights and help you improve.
By focusing on these areas, you can enhance your entrepreneurial skills and increase your chances of success.
Anthony Kofi Hene-Amoah
Translation, Editing, Project Management, Research and Evangelism
174
Answers
Jema, Brong Ahafo Region
Updated
Anthony’s Answer
Hello!
Please, note the following, relating to how to be a better entrepreneur :
1. Consider the kind of business, you have interest.
2. Consider the extent of KNOWLEDGE, you have, concerning the business.
3. Availability of favourable marketing conditions.
4. Favourable government policies.
5. Location of the business.
6. Required capital to do the business.
7. Determination, honesty, diligence and hardworking.
Best regards.
Please, note the following, relating to how to be a better entrepreneur :
1. Consider the kind of business, you have interest.
2. Consider the extent of KNOWLEDGE, you have, concerning the business.
3. Availability of favourable marketing conditions.
4. Favourable government policies.
5. Location of the business.
6. Required capital to do the business.
7. Determination, honesty, diligence and hardworking.
Best regards.
Leslie Matthews, MBA
Partner Development Manager
1
Answer
Atlanta, Georgia
Updated
Leslie’s Answer
Good morning! You've posed a great question for an entrepreneur. To boost your small business and enhance your marketing efforts, start by understanding your audience through market research and creating detailed customer personas. Leverage digital marketing by utilizing social media platforms, engaging in content marketing, and optimizing your website for search engines. Build an email list and send personalized campaigns to keep your audience engaged. Network by attending local events and forming partnerships with other businesses. Use analytics tools to track performance and adjust your strategies accordingly. Run innovative promotions, such as special offers and contests, to attract and retain customers. Invest in advertising through pay-per-click campaigns and local ads.
Ensure consistent and professional branding across all platforms. Stay updated with industry trends and continuously enhance your skills through workshops and courses. By implementing these strategies, you can effectively grow your business and improve your marketing efforts.
Best of Wishes to you and your business!
Ensure consistent and professional branding across all platforms. Stay updated with industry trends and continuously enhance your skills through workshops and courses. By implementing these strategies, you can effectively grow your business and improve your marketing efforts.
Best of Wishes to you and your business!
Ricky Pannell
General Services
2
Answers
East Lansing, Michigan
Updated
Ricky’s Answer
Look into your industry and see what works best as far as growth is concerned. The goal is to connect with your audience in a way that speaks directly to them and aligns with the culture/ services/ products that you business presents. You can do market surveys to see what you audience likes/ dislikes. Expand your knowledge of industry trends to see if they align with what your company offers. Seek mentorship with seasoned entrepreneurs/ leaders/ peers.
patrick thornquist
Project Manager
2
Answers
Kirkland, Washington
Updated
patrick’s Answer
Craft a detailed business plan that will crystallize your vision and establish your objectives. It should lay out the necessary steps to reach your goals.
Be enthusiastic about your work or ideas. Act now, don't wait for the perfect timing. Start on a small scale and put your ideas to the test.
Sometimes, it can be beneficial to seek out a mentor or a business associate who can offer external feedback on your plan.
Be enthusiastic about your work or ideas. Act now, don't wait for the perfect timing. Start on a small scale and put your ideas to the test.
Sometimes, it can be beneficial to seek out a mentor or a business associate who can offer external feedback on your plan.
Tina Liu
2
Answers
New York, New York
Updated
Tina’s Answer
Hi I think you need to first understand the current situation of your business, especially your target audience. Then you need to build a plan to engage these audience through channels like facebook. Build your social media presence.
Ghazi F
5
Answers
Frisco, Texas
Updated
Ghazi’s Answer
To improve your marketing, start by identifying the weak points in your current approach. Make sure you have a clear picture of your customers - who they are and where they see ads. Figure out the best ways to connect with them.
Have you tried A/B testing? It's a great way to determine what's effective and what's not.
Consider your reviews. Are they indicating that your product is resonating with customers?
Combine all this information to create an upgraded marketing strategy that's sure to make a difference.
Have you tried A/B testing? It's a great way to determine what's effective and what's not.
Consider your reviews. Are they indicating that your product is resonating with customers?
Combine all this information to create an upgraded marketing strategy that's sure to make a difference.
Bruno Novaes
Account Executive
5
Answers
Rio de Janeiro, State of Rio de Janeiro, Brazil
Updated
Bruno’s Answer
Embarking on the journey of entrepreneurship, regardless of your geographical location or industry, is truly an art form that demands a profound commitment to both work and market research. The primary focus for an entrepreneur should be their chosen industry and, consequently, their target market. Regular market research is crucial to stay current and maintain a sharp focus on attracting new customers while retaining existing ones, always striving to foster enduring business relationships.
The quality of your product or service plays a significant role in the sustainability of your business. Depending on what you're offering, your target market will naturally gravitate towards it if they perceive it as high quality. In many instances, they may even be willing to pay a premium over what your competitors charge.
However, amid all these considerations, the heart of entrepreneurship lies in courage and determination. If you possess these two attributes, the sky is truly your limit!
The quality of your product or service plays a significant role in the sustainability of your business. Depending on what you're offering, your target market will naturally gravitate towards it if they perceive it as high quality. In many instances, they may even be willing to pay a premium over what your competitors charge.
However, amid all these considerations, the heart of entrepreneurship lies in courage and determination. If you possess these two attributes, the sky is truly your limit!
Katherine Avery
Run a music studio and teach private music lessons; teach college-level religion classes
365
Answers
Spanish Fork, Utah
Updated
Katherine’s Answer
Hi Layla,
The best resources I can recommend for your question are this workbook (https://www.churchofjesuschrist.org/bc/content/ldsorg/topics/self-reliance/2017/14678_sgmb_book_eng.pdf?lang=eng) and Dave Ramsey's book EntreLeadership. They should be able to give you some ideas.
The best resources I can recommend for your question are this workbook (https://www.churchofjesuschrist.org/bc/content/ldsorg/topics/self-reliance/2017/14678_sgmb_book_eng.pdf?lang=eng) and Dave Ramsey's book EntreLeadership. They should be able to give you some ideas.