5 answers
Juan
Student
Hopewell, Virginia
1
Question
Asked
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What is the importance of knowing your target audience in a marketing strategy?
Hello, I am a junior high school student and I am interested in knowing who is your target audience in a marketing strategy
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5 answers
John Jordan
Website Optimization
3
Answers
Chicago, Illinois
Updated
John’s Answer
Hi Juan,
Great question! Knowing who your target audience is when creating your marketing strategy is very important.
The essence of marketing is the message, and the essence of your message is your value proposition. That value proposition is essentially perceived value (pleasure) minus perceived cost (pain). To the extent you are able to increase that value-exchange sum will determine your success as a marketer.
With that context, let me more directly answer your question. Knowing your prospective customer (target audience) will allow you to understand why they say yes. What does your target audience value? What cost/pain are they willing to trade to get that value? That cost could be money, time, information (like an email address or phone number when checking out), etc.
After understanding the value-exchange sum of your core target audience, then you can match your messaging to the thought-sequence of that person through your marketing funnel.
I would suggest reading this excerpt from Marketer as Philosopher by Flint McGlaughlin: "On the Value Proposition and the Priority of the “Because” Factor" (slide 14) https://content.marketingsherpa.com/data/public/tools/Marketer_as_Philosopher_10_Chapter_Excerpt.pdf
Great question! Knowing who your target audience is when creating your marketing strategy is very important.
The essence of marketing is the message, and the essence of your message is your value proposition. That value proposition is essentially perceived value (pleasure) minus perceived cost (pain). To the extent you are able to increase that value-exchange sum will determine your success as a marketer.
With that context, let me more directly answer your question. Knowing your prospective customer (target audience) will allow you to understand why they say yes. What does your target audience value? What cost/pain are they willing to trade to get that value? That cost could be money, time, information (like an email address or phone number when checking out), etc.
After understanding the value-exchange sum of your core target audience, then you can match your messaging to the thought-sequence of that person through your marketing funnel.
John recommends the following next steps:
Bruno Novaes
Account Executive
2
Answers
Rio de Janeiro, State of Rio de Janeiro, Brazil
Updated
Bruno’s Answer
Hi Juan,
Knowing your target audience well is the bedrock and the first step towards a successful marketing strategy. Winning over a specific market segment requires deep understanding and research, especially about the people you want to reach. Nowadays, with the rise of social media, it's become simpler to connect with groups of people who have common beliefs or cultural ties. But remember, it's important to handle this method with care.
Venturing into the world of social media, for example, any word or phrase can ignite curiosity. This is where the magic of marketing campaigns comes into play. These campaigns need to be cleverly placed and in sync with what your audience expects. It's much like the timeless saying of "speaking your audience's language". That's why getting to know your target audience isn't just crucial, but it's the key to the victory of any marketing campaign.
Knowing your target audience well is the bedrock and the first step towards a successful marketing strategy. Winning over a specific market segment requires deep understanding and research, especially about the people you want to reach. Nowadays, with the rise of social media, it's become simpler to connect with groups of people who have common beliefs or cultural ties. But remember, it's important to handle this method with care.
Venturing into the world of social media, for example, any word or phrase can ignite curiosity. This is where the magic of marketing campaigns comes into play. These campaigns need to be cleverly placed and in sync with what your audience expects. It's much like the timeless saying of "speaking your audience's language". That's why getting to know your target audience isn't just crucial, but it's the key to the victory of any marketing campaign.
Alexander Maycock
Business Planner
2
Answers
Redmond, Washington
Updated
Alexander’s Answer
Sure, Juan, that's a reasonable question to ask.
In a marketing strategy, your target audience is essentially the group of people you aim to attract, engage, and possibly convert into customers. Let's say, for instance, I'm in charge of the marketing strategy for introducing a new video game to the market. I would identify my target audience based on various factors such as the game's ESRP rating, its content and theme, how I anticipate the customer or gamer would interact with the game, the game's price, among other things. By considering these factors, I might determine that my target audience consists of gamers aged 17-30, who are interested in exploration and a game they can spend a considerable amount of time on, and who have the financial capacity to afford a $40-60 purchase.
In essence, your target audience is the specific group of customers you expect or desire to attract to your "storefront." If you don't have this specific audience in mind, your marketing strategy might come across as too broad or ineffective, not just to your colleagues, but more crucially, to the potential customers you fail to attract.
In a marketing strategy, your target audience is essentially the group of people you aim to attract, engage, and possibly convert into customers. Let's say, for instance, I'm in charge of the marketing strategy for introducing a new video game to the market. I would identify my target audience based on various factors such as the game's ESRP rating, its content and theme, how I anticipate the customer or gamer would interact with the game, the game's price, among other things. By considering these factors, I might determine that my target audience consists of gamers aged 17-30, who are interested in exploration and a game they can spend a considerable amount of time on, and who have the financial capacity to afford a $40-60 purchase.
In essence, your target audience is the specific group of customers you expect or desire to attract to your "storefront." If you don't have this specific audience in mind, your marketing strategy might come across as too broad or ineffective, not just to your colleagues, but more crucially, to the potential customers you fail to attract.
Twilio Volunteers
Volunteer
30
Answers
New York, New York
Updated
Twilio’s Answer
Having an understanding of your target audience is critical in your ability to tailor your marketing messaging to resonate with their specific needs. You need to understand what their specific needs, interests, and most importantly what their pain points are to effectively communicate how your product or service will solve their issues.
Twilio Volunteers
Volunteer
30
Answers
New York, New York
Updated
Twilio’s Answer
Knowing your target audience is absolutely critical to any marketing strategy. You need to know who you are marketing to in order to ensure you’re able to provide the right message to the right person at the right time.