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How can I leverage my communication and marketing background to succeed in my post-grad career in accounting?

I am nervous that my studies in communication and marketing won't be up to par with the complicated ideals of accounting. I know comm will help me communicate better with others, but what else?

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Sharyl’s Answer

Communication skills and marketing both revolve around recognizing and utilizing patterns. Spotting these patterns is a skill that can be applied in various areas. Accounting, for instance, is a meticulous pattern that culminates in financial reports, data, and accountability. You've demonstrated your capacity to learn, and just like in communications and marketing, you need to be able to exert influence. Accounting, in its own way, shapes the realities of a business.
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Justin’s Answer

Hi Tate,

Your background in communication and marketing is more valuable in accounting than you might initially think. Here are some ways to leverage those skills:

Client Communication - Working with clients, stakeholders, or team members. Your ability to clearly explain complex financial concepts will help bridge the gap between accounting professionals and those without financial expertise.

Presentations & Reporting - Accountants frequently present financial data to non-financial professionals. Your marketing background, especially in creating persuasive presentations, will help you design reports that are both informative and engaging.

Building Relationships - Networking and maintaining professional relationships is crucial in any field. Your marketing experience can help you develop strong client relationships, which can lead to repeat business and referrals.

Your communication and marketing skills will complement your technical accounting knowledge, helping you stand out by adding value beyond traditional accounting roles.

Best of luck to you in your new journey of accounting!
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