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How to land a marketing internship in the beauty industry?
I want to obtain an internship in the beauty industry, preferably in global marketing. What are some certifications and buzzwords that employers look for on an application? Any advice?
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Michelle’s Answer
Hello, Yinglin !
You have chosen a very exciting, interesting career goal that has a very wide market, so I think you will do well with this career ! The first thing to know is that the career is Marketing and the product is Beauty.
I would advise getting a Bachelors Degree in Marketing. You will need to know everything about marketing, promotion, management and advertising. The degree will be crucial to have. Most internships are done in the Junior and Senior years in college because you need a general base of knowledge to actually work in marketing. You'll need experience, too, which you can do through marketing projects and practicums in college. You will also meet people to network with who can help you and become great contacts for work - all through going to college. You didn't mention your grade or if you already have college.
The Marketing Internships that are available in New York City for High School Students are not connected to the beauty industry. They are internships for marketing at Kaiser Permanente for New York City high school students, The Metropolitan Museum of Art, NASA, Ogilvy & Mather, and New York City's Department of City Planning. These focus on Marketing. Olgilvy and Mather would be the best because they are a marketing and advertising firm.
I left a link below of a list of marketing certifications you can take. Read the information to see if you qualify to take these certifications. Words on a resume mean very little. You will need to be familiar with the work, aware of mostly all beauty products and companies and present a confident knowledge of the field. So there really aren't any "buzz words" that will get you a career job. It takes education, networking, attending conferences and trainings and a college degree.
So more than how a resume reads, learn the marketing industry inside and out, become familiar with the beauty companies that are in New York City, learn great interviewing skills and be tenacious. This and formal education will take you far.
Best wishes on your journey as a beauty industry marketer !
GUIDE FOR MARKETING CERTIFICATIONS https://www.business.com/articles/guide-to-marketing-certifications/
You have chosen a very exciting, interesting career goal that has a very wide market, so I think you will do well with this career ! The first thing to know is that the career is Marketing and the product is Beauty.
I would advise getting a Bachelors Degree in Marketing. You will need to know everything about marketing, promotion, management and advertising. The degree will be crucial to have. Most internships are done in the Junior and Senior years in college because you need a general base of knowledge to actually work in marketing. You'll need experience, too, which you can do through marketing projects and practicums in college. You will also meet people to network with who can help you and become great contacts for work - all through going to college. You didn't mention your grade or if you already have college.
The Marketing Internships that are available in New York City for High School Students are not connected to the beauty industry. They are internships for marketing at Kaiser Permanente for New York City high school students, The Metropolitan Museum of Art, NASA, Ogilvy & Mather, and New York City's Department of City Planning. These focus on Marketing. Olgilvy and Mather would be the best because they are a marketing and advertising firm.
I left a link below of a list of marketing certifications you can take. Read the information to see if you qualify to take these certifications. Words on a resume mean very little. You will need to be familiar with the work, aware of mostly all beauty products and companies and present a confident knowledge of the field. So there really aren't any "buzz words" that will get you a career job. It takes education, networking, attending conferences and trainings and a college degree.
So more than how a resume reads, learn the marketing industry inside and out, become familiar with the beauty companies that are in New York City, learn great interviewing skills and be tenacious. This and formal education will take you far.
Best wishes on your journey as a beauty industry marketer !
Michelle recommends the following next steps:
Updated
Ashrit’s Answer
Hi Yinglin, I have a great answer to this question!
To land a beauty marketing internship, it's important to showcase your digital skills, industry knowledge, and global perspective. Online certifications like Google Digital Marketing & E-commerce, HubSpot Content Marketing, and Meta Digital Marketing Associate can give you an advantage and show that you understand search trends. For more in-depth industry knowledge, consider taking The Business of Beauty course. Use key terms like brand storytelling, consumer engagement, influencer partnerships, and global branding to align with what beauty brands want. This will help you stand out from others. Highlight any experience you have with social media, marketing, campaign analytics, or beauty-related projects on your resume. Also, make sure to network! Whether on LinkedIn or at industry events, networking is very valuable and can open many doors for you.
To land a beauty marketing internship, it's important to showcase your digital skills, industry knowledge, and global perspective. Online certifications like Google Digital Marketing & E-commerce, HubSpot Content Marketing, and Meta Digital Marketing Associate can give you an advantage and show that you understand search trends. For more in-depth industry knowledge, consider taking The Business of Beauty course. Use key terms like brand storytelling, consumer engagement, influencer partnerships, and global branding to align with what beauty brands want. This will help you stand out from others. Highlight any experience you have with social media, marketing, campaign analytics, or beauty-related projects on your resume. Also, make sure to network! Whether on LinkedIn or at industry events, networking is very valuable and can open many doors for you.
Updated
David’s Answer
Hi Yinglin,
To land a marketing internship in the beauty industry, especially in global marketing, you’ll want to position yourself as knowledgeable about both the beauty sector and the latest marketing trends. Here’s a breakdown of key steps, certifications, and buzzwords that can strengthen your application:
**1. Relevant Certifications**
These certifications can boost your credibility and show that you’re serious about marketing:
- **Google Analytics 4 (GA4)** – Understanding user behavior and market insights.
- **HubSpot Content Marketing** – Learn about inbound marketing, social media, and content strategies.
- **Facebook Blueprint** – Meta’s official training on social media advertising.
- **Hootsuite Social Marketing** – Master social media management.
- **SEO Fundamentals (SEMRush or Moz)** – Optimizing content for search.
- **Influencer Marketing Strategy (Coursera or Udemy)** – Insight into influencer partnerships, which are key in the beauty industry.
- **Cosmetic Industry Essentials (FIT)** – Industry-specific course covering trends, products, and business strategy.
**2. Industry-Specific Buzzwords**
These terms can help you sound knowledgeable and align with what recruiters look for:
- **Product positioning**
- **Influencer marketing**
- **Brand storytelling**
- **KOL (Key Opinion Leaders)**
- **Social listening**
- **Omnichannel strategy**
- **User-generated content (UGC)**
- **Customer engagement**
- **Market penetration**
- **Competitive analysis**
**3. Resume and Application Tips**
✅ **Highlight Industry Passion** – Mention any beauty-related experience or personal interest (e.g., beauty blogging, social media presence, product reviews).
✅ **Show Global Awareness** – Reference how you stay updated on global beauty trends (e.g., K-beauty, J-beauty, Western beauty).
✅ **Tailor to the Brand** – Research the company’s values and style. Customize your resume to reflect that tone.
✅ **Focus on Results** – Use metrics to showcase your past successes (e.g., “Increased social media engagement by 35% through influencer collaborations”).
**4. Where to Apply**
- **L’Oréal, Estée Lauder, Shiseido, Unilever, Coty** – Large global brands with structured internship programs.
- **Beauty Startups** – Smaller companies may offer more hands-on experience and flexibility.
- **Niche Brands** – Clean beauty, K-beauty, and indie brands are growing rapidly.
**5. Networking**
- Attend **beauty trade shows** (like Cosmoprof).
- Follow and engage with **beauty marketers** on LinkedIn.
- Reach out to alumni or professionals working in beauty marketing for informational interviews.
Would you like help refining your resume or cover letter for this type of role?
To land a marketing internship in the beauty industry, especially in global marketing, you’ll want to position yourself as knowledgeable about both the beauty sector and the latest marketing trends. Here’s a breakdown of key steps, certifications, and buzzwords that can strengthen your application:
**1. Relevant Certifications**
These certifications can boost your credibility and show that you’re serious about marketing:
- **Google Analytics 4 (GA4)** – Understanding user behavior and market insights.
- **HubSpot Content Marketing** – Learn about inbound marketing, social media, and content strategies.
- **Facebook Blueprint** – Meta’s official training on social media advertising.
- **Hootsuite Social Marketing** – Master social media management.
- **SEO Fundamentals (SEMRush or Moz)** – Optimizing content for search.
- **Influencer Marketing Strategy (Coursera or Udemy)** – Insight into influencer partnerships, which are key in the beauty industry.
- **Cosmetic Industry Essentials (FIT)** – Industry-specific course covering trends, products, and business strategy.
**2. Industry-Specific Buzzwords**
These terms can help you sound knowledgeable and align with what recruiters look for:
- **Product positioning**
- **Influencer marketing**
- **Brand storytelling**
- **KOL (Key Opinion Leaders)**
- **Social listening**
- **Omnichannel strategy**
- **User-generated content (UGC)**
- **Customer engagement**
- **Market penetration**
- **Competitive analysis**
**3. Resume and Application Tips**
✅ **Highlight Industry Passion** – Mention any beauty-related experience or personal interest (e.g., beauty blogging, social media presence, product reviews).
✅ **Show Global Awareness** – Reference how you stay updated on global beauty trends (e.g., K-beauty, J-beauty, Western beauty).
✅ **Tailor to the Brand** – Research the company’s values and style. Customize your resume to reflect that tone.
✅ **Focus on Results** – Use metrics to showcase your past successes (e.g., “Increased social media engagement by 35% through influencer collaborations”).
**4. Where to Apply**
- **L’Oréal, Estée Lauder, Shiseido, Unilever, Coty** – Large global brands with structured internship programs.
- **Beauty Startups** – Smaller companies may offer more hands-on experience and flexibility.
- **Niche Brands** – Clean beauty, K-beauty, and indie brands are growing rapidly.
**5. Networking**
- Attend **beauty trade shows** (like Cosmoprof).
- Follow and engage with **beauty marketers** on LinkedIn.
- Reach out to alumni or professionals working in beauty marketing for informational interviews.
Would you like help refining your resume or cover letter for this type of role?
Updated
Rafael’s Answer
Hi Yinglin,
Like any other industry nowadays, landing a marketing internship in the beauty industry, especially in global marketing, requires a strategic approach. Although I'm not in marketing or the beauty industry, I've noticed that students follow similar career paths. Start with certifications like Google Analytics, HubSpot Content Marketing, or any similar to demonstrate your marketing skills. Use buzzwords like "digital marketing," "brand strategy," "consumer insights," and "content creation" in your application, and highlight skills such as data analysis, creativity, communication, and adaptability. Networking is key, so connect with beauty industry professionals on LinkedIn, at industry events, and online forums, and join beauty-specific groups. Update your resume and cover letter for each application, showcasing relevant coursework, projects, or experiences, and emphasize transferable skills. I recommend building a portfolio with marketing campaigns, social media content, or branding projects to showcase your abilities. You could benefit from internships or projects in related fields like fashion or lifestyle marketing to build skills and connections. Ultimately, stay updated on beauty industry trends and key players to enhance your interview and networking conversations. These strategies can help you land a marketing internship in the beauty industry. Good luck!
Like any other industry nowadays, landing a marketing internship in the beauty industry, especially in global marketing, requires a strategic approach. Although I'm not in marketing or the beauty industry, I've noticed that students follow similar career paths. Start with certifications like Google Analytics, HubSpot Content Marketing, or any similar to demonstrate your marketing skills. Use buzzwords like "digital marketing," "brand strategy," "consumer insights," and "content creation" in your application, and highlight skills such as data analysis, creativity, communication, and adaptability. Networking is key, so connect with beauty industry professionals on LinkedIn, at industry events, and online forums, and join beauty-specific groups. Update your resume and cover letter for each application, showcasing relevant coursework, projects, or experiences, and emphasize transferable skills. I recommend building a portfolio with marketing campaigns, social media content, or branding projects to showcase your abilities. You could benefit from internships or projects in related fields like fashion or lifestyle marketing to build skills and connections. Ultimately, stay updated on beauty industry trends and key players to enhance your interview and networking conversations. These strategies can help you land a marketing internship in the beauty industry. Good luck!
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